Designing Impactful UX Benchmark Studies with UserZoom
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This document summarizes a webinar about designing benchmarking studies using UserZoom. The webinar covered: 1. How to design and build benchmarking studies using templates in UserZoom to test tasks across competitors and track key metrics. 2. Running the studies and collecting data on the UserZoom platform for analysis. 3. Options for doing it yourself with templates or getting professional support from UserZoom research services.
Designing Impactful UX Benchmark Studies with UserZoom
- 1. Designing Impactful UX Benchmark Studies With UserZoom Dana Bishop, Sr. Director UX Research February 20, 2018
- 2. Quick Housekeeping • Control panel on the side of your screen if you have any comments during the presentation • Time at the end for Q&A • Today’s webinar will be recorded for future viewing • All attendees will receive a copy of the slides/recording • Continue the discussion using #uzwebinar Let’s make sure you’re all set up for the webinar!
- 3. Agenda How to design and build, launch and collect data for a benchmarking study in UserZoom Dana Bishop dbishop@userzoom.com +1 (866) 599-1550 DIY with Benchmarking templates Professional support through UserZoom research services All about benchmarking data - from analysis, output, and reporting
- 4. When designing a benchmarking study, invest the time up front to set it up for success now and in the future
- 5. Design Once, Run Multiple Times DESIGNING A BENCHMARKING STUDY Tasks should be consistent across all competitors. Review each site to confirm all tasks can be completed across competitors. CONSISTENCY Carefully consider the usability and business metrics you want to track. KEY PERFORMANCE INDICATORS (KPIs) Makes it quick and easy to design and build your benchmark, then repeat/ re- run as needed in the future. USERZOOM PLATFORM Include the primary tasks users do on your site or app. A Retail benchmark might include: 1. Browse for Product 2. Search for Product 3. Purchase Process TASKS
- 6. Designing Impactful UX Benchmark Studies with UserZoom How to utilize UserZoom for all your benchmarking needs DIY with Benchmarking templates 1 2 Professional support through UserZoom research services
- 7. Q&A marketing@userzoom.com +1 (866) 599-1550