How to Run Research in Agile Sprints by Democratizing It Across Teams
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This document summarizes a webinar about running user research within agile sprints. Some of the top barriers to testing within sprints include timescales, lack of testable assets, and lack of researchers. Agile practices are now used by 71% of organizations. User experience testing is important for agile teams to build high quality products and avoid rework. The webinar will discuss overcoming these barriers, getting buy-in for research in sprints, and what this means for researchers. An ebook is available with more details on how companies successfully conduct research within agile.
How to Run Research in Agile Sprints by Democratizing It Across Teams
- 1. How To Run Research In Agile Sprints By Democratizing It Across Teams Lee Duddell, UserZoom Claire Dracott, News UK
- 2. Quick Housekeeping • Control panel on the side of your screen if you have any comments during the presentation • Time both during and at the end for Q&A • Today’s webinar will be recorded for future viewing • All attendees will receive a copy of the slides/recording • Continue the discussion using #uzwebinar Let’s make sure you’re all set up for the webinar!
- 3. In today’s discussion… • The challenge • Overcoming barriers • Getting buy-In • What this means for Researchers • Questions Webinar Speakers Claire Dracott Deputy Head of UX News UK Lee Duddell UX Director UserZoom
- 4. Poll Question What are some of the top reasons stopping you from testing within Sprints? (select all that apply) • Timescales • Lack of testable assets • No one else wants to do it, but me • We’re doing fine thanks/we’re not yet Agile
- 6. Agile = 71% of organisations (source Project Management Institute)
- 7. The challenge “Agile product teams complete substantial work without user experience testing, either leading to lower quality products or rework that increase expenses and delay launch.” Forrester, May 2018
- 8. Barriers • Can’t get participants in time • No testable assets • We don’t have the skills/enough researchers • It will slow us down
- 9. What’s a design test? • Which of these flat design versions should we pursue, and which should we ditch? • Where is there user friction with this prototype we’re working on? • What do users expect will happen next? Ultimately: Are we building the right thing? https://s.userzoom.com/m/MSBDMjhTMjM1OCAg
- 12. Getting buy-in
- 13. What this means for Researchers?
- 14. Q&A
- 15. eBook ● Commonly perceived barriers to agile research ● How to make research happen in agile ● What agile UX Research looks like ● How companies test in agile with UserZoom ● Real life scenarios from AIG and a popular UK Supermarket who work within agile sprints bit.ly/userzoomagileebook
- 16. Thank You! Check out our upcoming & on-demand webinars userzoom.com/webinar marketing@userzoom.com UserZoom HQ: 866-599-1550