How to Work Collaboratively on the User Experience
1 like1,668 views
The document discusses the importance of collaboration in enhancing user experience, highlighting how it fosters understanding and supports user-centric project prioritization. It also emphasizes methods like customer journey mapping and effective project criteria to address user needs. Through various user personas, it illustrates the different challenges users face in acquiring images for projects and the need for streamlined processes.
How to Work Collaboratively on the User Experience
- 1. BOAGWORKS How To Work Collaboratively To Improve The User Experience Paul Boag (boagworld.com)
- 2. BOAGWORKS Why Collaboration is Critical INCREASES UNDERSTANDING SELF DISCOVERY HELPS RETENTION LESS LIKELY TO REJECT SOLUTION MORE LIKELY TO DEFEND SOLUTION
- 5. BOAGWORKS Why Customer Journey Mapping? EMPATHISE WITH USERS IDENTIFY FUTURE PROJECTS
- 6. Discovery Research Purchase Delivery After Sales Task Questions Touchpoints Emotions Influences
- 7. BOAGWORKS
- 8. BOAGWORKS
- 9. BOAGWORKS But my stakeholders suck! INCLUDE THE USER VALIDATE AFTERWARDS
- 10. BOAGWORKS See also: What Is Customer Journey Mapping and How to Start?
- 12. BOAGWORKS How do you prioritise projects? HIPPO? FIREFIGHTING?
- 13. BOAGWORKS Project Prioritisation Criteria BUSINESS OBJECTIVES RETURN ON INVESTMENT USER GROUPS USER NEEDS
- 14. BOAGWORKS
- 15. BOAGWORKS
- 16. BOAGWORKS See also: How to End the Pain of Shifting Project Priorities
- 18. BOAGWORKS Story Cards And Empathy Maps
- 19. BOAGWORKS
- 20. BOAGWORKS Fast-Track Tiffany How soon can I get my image license? What do I need? How can I pay quickly? Why do I need permission? How can I speed this up? Can I do this online? StressedStressed PressuredPressured ConfusedConfused ResentfulResentful DoubtfulDoubtful CynicalCynical Tiffany is looking to quickly find a relevant image that will meet her requirements, allowing her to move on to the next project. “Don’t slow me down. Give me access to what I want as fast as possible.” Legal Department Deadlines Project plansNews & Trends Google & Pintrest Big Budget Millie Can I get exclusivity? Can I get high resolution imagery? Can I manipulate the image?Can I change the licensing? Can you accommodate my custom requirements? How does the process work? FrustratedFrustrated Demanding Demanding ConfusedConfused DecisiveDecisive StressedStressed CreativeCreative Changes in direction Vision alignment Kudos & status Need for confidentiality Millie is looking for exactly the right image to align with a specific vision. Something that creates the right perception. “I have specific requirements, but I am willing to pay to get what I want.” Brenda the Browser BewilderedBewildered IndecisiveIndecisive RelaxedRelaxed Uncommitted Uncommitted Open to ideas Open to ideas Not very savy Not very savy Can I search by style, period or movement? What are the restrictions? What are the time frames? How much will this cost? How does this all work? Can I get some help? Current trends Project brief Editor, creative or clientThe fam iliar or popular Brenda wants an image that will appeal to her audience and add value to her product, but is unsure where to begin. “The selection seems limited and process confusing. I am going to need help.” Neil the Novice ConfusedConfused PressurisedPressurised ShockedShocked PanickedPanicked PreciousPrecious Finally relieved Finally relieved Funding limitations Art theory Must support researchPopular aesthetically Would the artist be willing to do a deal? Does an exception apply? Will I get the image file? Can I get a specific image? Why can’t it be cheaper? What do you need from me? Neil is looking for a particular image that supports his publication but finds the whole experience very confusing and ridiculously expensive. “This has turned out to be a lot more difficult than I had hoped and so I need help.”
- 21. BOAGWORKS
- 22. BOAGWORKS See also: Adapting empathy maps for UX design
- 24. BOAGWORKS
- 25. BOAGWORKS
- 26. BOAGWORKS See also: What Really Matters: Focusing on Top Tasks
- 29. BOAGWORKS User Attention Point Exercise BRAINSTORM ELEMENTS INTRODUCE LIMITED ATTENTION
- 30. BOAGWORKS
- 31. BOAGWORKS User Attention Point Exercise BRAINSTORM ELEMENTS INTRODUCE LIMITED ATTENTION TURN ATTENTION INTO POINTS HIGHLIGHT THE DANGERS OF SPREADING TOO THINLY
- 32. BOAGWORKS
- 33. BOAGWORKS See also: How to Get Clients and Colleagues to Consider User Attention
- 34. BOAGWORKS BECOME ADVOCATES, NOT JUST IMPLEMENTORS
- 35. BOAGWORKS See also: My Complete Guide: How to ensure user experience is a priority for your company
- 36. BOAGWORKS How To Work Collaboratively To Improve The User Experience Paul Boag (boagworld.com)