[19.2 UserZoom Spring Release Webinar] Get Card Sort Insights with Confidence
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1) The webinar provided overviews of the new 19.2 spring release of UserZoom which included enhancements to the card sorting feature and panelist experience. 2) A demo showed improved visualizations for card sorting results including time on task metrics and intuitive dendrograms. 3) Enhancements to the IntelliZoom panelist portal were demonstrated through a user story, including improved sign up and profile management features. 4) The release highlighted UserZoom's focus on providing faster insights through new features and an improved resource center for support.
![[19.2 Spring Release Webinar]
Get Card Sort Insights with Confidence
Wednesday, May 8th 2019
Andrew Jensen, Product Management
Sarah Tannehill, Product Management
Michael Tucker, Product Management
Karen Gifford, Product Management
Becky Wright, Product UX Research
Ryan Skinner, Product Marketing](https://image.slidesharecdn.com/19-190509203842/85/19-2-UserZoom-Spring-Release-Webinar-Get-Card-Sort-Insights-with-Confidence-1-320.jpg)
[19.2 UserZoom Spring Release Webinar] Get Card Sort Insights with Confidence
- 1. [19.2 Spring Release Webinar] Get Card Sort Insights with Confidence Wednesday, May 8th 2019 Andrew Jensen, Product Management Sarah Tannehill, Product Management Michael Tucker, Product Management Karen Gifford, Product Management Becky Wright, Product UX Research Ryan Skinner, Product Marketing
- 2. Housekeeping • Control panel on the side of your screen if you have any comments during the presentation • Time at the end for Q&A • Today’s webinar will be recorded for future viewing • All attendees will receive a copy of the slides/recording Let’s make sure you’re all set up for the webinar!
- 3. Agenda RELEASE AT A GLANCE CARD SORT ENHANCEMENTS DEMO PANELIST EXPERIENCE DEMO FEATURE SUMMARY 1 2 3 4 Q&A5 COMPETITION WINNER6
- 4. Launch 19.2 Tuesday , 30th April
- 5. UserZoom’s Product Development Roadmap UserZoom Builder UserZoom Sourcing UserZoom Results Lean UX - fast pace & timely alignment Democratization of UX across teams Insights - rapid discovery & easy collaboration
- 6. 19.2 Spring Release: Faster, higher quality insights UserZoom Resource Center Leverage UserZoom faster ● Support articles ● Access to UZ Academy ● View What’s New ● Submit Feedback Intellizoom Panelist Portal An improved participant experience leads to higher quality results ● Onboarding Experience ● Access Studies in the Portal ● My Profile & Demographics Card Sort Results Faster insights into how to label, group, and structure your site ● Improved Data Visualisation of Open & Close Card Sorts ● Time on Task ● Median Task Time ● Intuitive Dendrograms Builder UX Sourcing Results
- 7. Let’s dive in and see what’s new ! Give a virtual “high five” to the entire R&D & UX team Awesome new panelist experience! Delight us with Card Sorts Great new Resource Center 1 2 3 Becky, Product UX Researcher Michael, Product Manager Karen, Product Manager Sarah, Product Manager
- 8. Emma Junior UX Researcher @UZ SHOP
- 9. Emma’s Story ● Supporting web product & design teams to deploy new features. ● Addressing findability problems uncovered from their analytics, on their ecommerce platform ● Need to execute some IA testing to understand how users group content, then carry out card sorts compared against current menu structure UZ SHOP
- 10. Emma turns to UserZoom to get started ● Emma hasn’t conducted a remote Card Sort before so is unsure where to start ● In her dashboard she notices the Resource Center at the bottom right of her screen ● She has option to search support articles that could help her create a Card Sort ● Notices a course in the UZ Academy which she takes
- 11. Creating Card Sort Studies ● Emma begins creating an Open Card Sort ● She forgets some of the details from the Academy course, but notices she can access Support articles while in the Product ● Emma can successfully create and launch her study while referring to Support content
- 12. Analysing Open Card Sort ● Emma has her data for her Open Card Sort ● Refers to UZ Academy / Support content to help her analyse Card Sort ● Emma notices Card Sort has been redesigned within the Results Beta ● First thing she notices is individual time on Task & Median Task time. Emma uses this to exclude some participants
- 13. Analysing Open Card Sort ● Emma also notices new Similarity Grid which helps her understand how closely related different cards are to one another
- 14. Analysing Open Card Sort ● Emma notices Dendrogram has been restyled, making it easier to intuitively understand and draw insights from
- 15. Analysing Open Card Sort ● Use of Cards and Categories to help get a deeper understanding of the data.
- 16. Emma Mission Accomplished ● With little experience with Card Sort methodology, Emma has found it simple to self-start and get results. ● Emma now knows the Resource Center is there to give her contextual help and guidance when she needs it. ● The Card Sort Results make it easier to draw meaningful conclusions and present findings to her stakeholders.
- 18. Card Sort Enhancements Time on Task and Median Time on Task UZ now displays the median time it takes all users to complete the Card Sort task Also displays the time taken for individual users For Open Card Sorts, the number of Categories Created and Categories Named is also shown It’s easier to understand how simple or complex a Card Sort was, and makes it simple to exclude participants who sped through the study or didn’t give it their full attention
- 19. Card Sort Enhancements Intuitive Dendrograms Dendrograms show the % level of agreement between cards. The further to the left the cluster, the higher the level of agreement between cards Suggested clusters of cards are highlighted in blue Users can adjust the clusters formed by dragging the agreement line left or right (closer or further from 100% agreement) Click on the orange nodes in an Open Card Sort dendrogram to see which Category Names were most often used for a cluster
- 20. Card Sort Enhancements Similarity Grid for Open Card Sorts A Similarity Grid shows you which cards were frequently paired together by participants, and also those that were never or rarely paired together It shows either the Count, Percentage, or Both of participants who grouped two cards together Color shading helps you to intuitively understand the level of agreement between two cards. Dark Blue = High Agreement Use this to start to draft out your high-level menu structure
- 21. Card Sort Enhancements Results Grid for Closed Card Sorts Results Grid replaces Frequency by Item view in current results Columns can be sorted in ascending or descending order The numbers represent how often a card is placed in a Category - either as Count or Percentage Color shading helps identify which items are frequently placed in a Category Closed Card Sorts are used to understand where users think items or cards belong within your conceptual framework for a menu structure
- 22. 18.4 19.1 19.2 19.3 Launch of new Results Beta Support limited question types Transcriptions Fall Release New Card Sort results Spring Release Support all classic question types Multimedia thumbnails in Results Winter Release New Click Test results New Tree Test results Summer Release Realizing our UX insights vision Sunset legacy Results
- 24. Mary-Beth ● Works part-time ● Educated ● Medium income level ● Young children
- 25. Panelist Experience ● Higher sign up conversion ● Increase of key demographic information collected New Simple, Friendly Sign Up Process for Panelists
- 26. Panelist Experience ● Successful onboarding of panelists so they know how to give high quality feedback ● Practice study is the first study available - panelist learns how to give TOL feedback, resulting in higher quality results Practice Study in the Portal
- 27. Panelist Experience Easy to change their settings, including language preferences ● Easy for panelists to self manage their settings, such as updating their password, and deactivating their account ● Panelists can also update their language preference
- 28. Panelist Experience Simple for panelists to update their profile, and answer more detailed demographic questions ● Panelists can provide deeper profile information ● Will lead to better study targeting, resulting higher quality feedback ● Panelists can track their level of profiling
- 29. Mary-Beth An Engaged IntelliZoom Panelist! ● Real-time access to studies available ● Ability to update her profile to receive more studies ● Easily manage her account settings
- 30. New Look, More Engagement IntelliZoom Panelist portal brings panelist engagement together in one place ● Marketing landing page ● Improved onboarding experience ● Panelist login & forgot password ● Panelist access to available studies ● Panelist access to update settings ● Deeper profiling for better targeting
- 32. What’s New in UserZoom! UserZoom’s new Resource Center 1 2 3 Search and read knowledgebase articles Access the UserZoom Academy! 4 Got Feedback? Submit a ticket or make a feature request Next Up: Page-specific content, and content based on user behavior
- 33. Q&A
- 34. Contact your Research Partner or Account Manager for further details. Want to learn more? Visit our blog https://www.userzoom.com/blog Visit our Vimeo Channel https://vimeo.com/userzoom Visit the UserZoom Academy https://academy.userzoom.com/
- 35. THANK YOU Questions? Get in touch with your Account Manager Visit www.userzoom.com/contact-us Or reach out directly MARKETING@USERZOOM.COM CALL US: 866-599-1550