Evolving The Impact of Usability Testing: Supporting New Roles & Business Metrics
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The document discusses the evolving roles and increasing demand for usability testing in user experience (UX) design. It highlights how automation tools are enabling scalability and efficiency in testing processes and facilitating collaboration among teams. The presentation also emphasizes the importance of measuring key user engagement metrics to enhance the overall user experience.
Evolving The Impact of Usability Testing: Supporting New Roles & Business Metrics
- 1. Evolving The Impact of Usability Testing: Supporting New Roles & Business Metrics Andrew Jensen | VP of Product Paresh Vakhariya | Sr. Director of Product
- 2. Quick Housekeeping 1 • Control panel on the side of your screen if you have any comments during the presentation • Time at the end for Q&A • Today’s webinar will be recorded for future viewing • All attendees will receive a copy of the slides/recording • Continue the discussion using #uzwebinar
- 3. Agenda • Dynamics of the evolving roles involved in UX Testing • A redesign driven by The evolving needs of our customers • Using UserZoom to improve UserZoom • Demo: Intuitive Design, Rapid Study Creation & Instant Recruiting Andrew Jensen VP of Product, UserZoom Paresh Vakhariya Sr. Director of Product, UserZoom
- 6. End User UX Researcher UX Consultant UX Architect Visual Designer Product Manager Creative Director
- 7. UX Research - The Market is Growing ! Human Factors Engineers Information Architects User Researchers User Experience Consultants User Experience Designers User Researchers UX Developers UX Strategist Product Managers DEMANDEXCEEDSSUPPLY
- 8. In our previous lives, we lived here.
- 9. We wanted fast, in- the-wild, real-time testing, with instant insights.
- 10. We needed to adapt for feedback on-the- go, multi-device, and in a natural context
- 11. Then UXers became really busy people... Increased demand for usability testing How could they cope with this increasing demand?
- 12. Automation Of Usability Testing • Software is helping automate the tedious process of testing • Enabled companies to scale their research, do more with less • Testing embedded in the design process - test early, often, quickly • More teams need to collaborate to create a better overall user experience • As a result, we see a WHOLE lot more testing being done EXECUTIVE STAKEHOLDER | CREATIVE DIRECTOR | UX RESEARCHER | VISUAL DESIGNER | ART DIRECTOR | UX ARCHITECT | DEVELOPER PRODUCT MANAGER | IXD PROTOTYPER | INTERACTION DESIGNER USER FEEDBACK
- 13. Then & Now A Transformative Experience
- 14. Just-in-time nuggets of information : Actionable Insights
- 15. Dog-Fooding Example 1 – Duplicate Project
- 17. Dog-Fooding Example 2 – Validate Content
- 18. Dog-Fooding Example 3 – TOL Videos
- 19. Dog-Fooding Example 4 - 1st time experience
- 20. Dog-Fooding Example 5 - Can I add more than one segment?
- 21. Dog-Fooding Example 6 - Migrate desktop projects to mobile with 1 click
- 22. An agile roll-out to address user feedback 5 25 All stages with rollback option 50 all Number of Customers
- 23. Ongoing measurement of key metrics “Measure What Matters” – Ben Yoskovitz @ Lean Analytics MicroConf
- 24. Important metrics that matter to us Incremental • # of users who try the beta • # of users who stay in the beta (don’t revert back) Longer Term • Expansion of users in an account • NPS • Renewal Ratio
- 25. Let’s see a demo of the new UserZoom!
- 26. Q&A Have a question? Type your question into the chat panel
- 27. We loved having you with us today, thank you! Need more info? We’re here to help. Talk with one of our experts userzoom.com/contact-us