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Design Thinking 
{ 
how is the new role of design changing the 
way we deliver tech? 
(design thinking, human centered design, UX/UI design, iterative prototyping, 
cross sector collaboration,) 
organizing group – Bev Ehlbeck/ District of Sechelt, Mathew 
Newton/ SCCU, John Lavery/ Lavtech Computers 
@SCtechhub meetup 4 | 2.Oct.2014
 Design Panel 
 round the room intros 
 3 ways of connecting 
 @Sctechhub update 
 cookies! 
Agenda
Why design as focus for meetup #4? 
 tech … pervasive | embedded | assumed 
 gap … experience & outcomes vs. expectations & needs 
has design influenced my life this week? ios vs Windows 8, home network router patch, 
government web sites, responsive web layout, data privacy settings, personalized web, BC 
Ferries wifi, email, open source/ open data, cloud hosting, local business search, group 
collaboration tools, …
Design Thinking 
 empathy for the context of a problem to investigate both the 
unknown and ambiguous aspects of the current situation, 
 creativity in the iterative generation of insights and alternative 
paths, redefining the original problem, and 
 rationality in analyzing and fitting various solutions to the 
problem context 
Wikipedia/ Harvard Business Review/ Ideo
Case study (California): Get kids to eat better lunch. The 
solution is all about the food, right? 
ttp://www.ideo.com/stories/a-cafeteria-designed-for-me/ 
 The 1st solution … hire a caterer that serves some of the highest 
nutritional meals in the nation. 
 The outcome …when the lunch bell rang, many students weren’t 
showing up. 
 The real problem … wasn’t so much about the food itself, but 
rather about how it was being served—the design of the lunch 
experience. 
 “aha moment” … In a world in which students are used to 
expressing their opinions on social media, they had no voice in 
shaping their food experience.
 Panel Intro 
 Design Q’s (~45) 
 changing role of design 
 designing on the coast 
 human centered design 
 design and tech 
 practical take-aways 
 Q&A (~15) 
Format
 Digital Creative 
David Shao
 Interior Design 
 Comfort in Function, Beauty in Form and Delight in Details 
Angela Rae
 web design, publisher, techie, shroomer 
community 
Laurie McConnell
 user centered design, user experience and 
interaction, strategic web development 
Shawn Mabey
Changing role of design 
Traditionally design was an afterthought tied to packaging an idea, 
this has changed to design being at the core. 
 How does this new design role change the way products 
come together? 
 Are people open to new ways of design thinking?
Designing on the Coast 
Describe your design studio. Is space important? 
How does living on the coast influence/ inspire your work? Limit your 
work? How do you overcome working in isolation? 
Where should we "walk" in this community to be inspired? Examples 
of good design around the coast? 
What was/will be your dream project?
Human Centered Design 
Ok great, sounds nice, but what is it really? How is it different than 
“traditional” design? 
What are the tangible results? 
What is the difference between UX and UI design?
Design and technology tools 
What has been the influence of technology on your design process? 
What tools do you use? (image, layout, collaboration, prototyping)
Practical Take-aways 
Should design be left to “designers” …working in swanky offices off-coast ;) 
What should the rest of us "non-designers" bring from design thinking 
into our work? 
Give us 3 take-aways that we can begin using right away (questions/ 
tools/ processes) .
 How did you hear about the event ? 
 See the ads in the coast reporter ? 
round the room intros
 65+ people on email list 
 1st e-newsletter 
 web site/blog http://sctechhub.ca 
 email connect@sctechhub.ca 
 ….open for ideas/ blog posts/ event suggestions ! 
 organizing group for next event – November? 
January? 
@Sctechhub update
…and 3 ways to connect 
(signup sheets)
 Jim Tivy 
@SCtechhub - SIGdev
 what-if … kids, robots, coding, animation, … 
@SCtechhub - SIGeducate
@SCtechhub 
co-working space discussion

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@SCtechhub meetup #4 Design Thinking

  • 1. Design Thinking { how is the new role of design changing the way we deliver tech? (design thinking, human centered design, UX/UI design, iterative prototyping, cross sector collaboration,) organizing group – Bev Ehlbeck/ District of Sechelt, Mathew Newton/ SCCU, John Lavery/ Lavtech Computers @SCtechhub meetup 4 | 2.Oct.2014
  • 2.  Design Panel  round the room intros  3 ways of connecting  @Sctechhub update  cookies! Agenda
  • 3. Why design as focus for meetup #4?  tech … pervasive | embedded | assumed  gap … experience & outcomes vs. expectations & needs has design influenced my life this week? ios vs Windows 8, home network router patch, government web sites, responsive web layout, data privacy settings, personalized web, BC Ferries wifi, email, open source/ open data, cloud hosting, local business search, group collaboration tools, …
  • 4. Design Thinking  empathy for the context of a problem to investigate both the unknown and ambiguous aspects of the current situation,  creativity in the iterative generation of insights and alternative paths, redefining the original problem, and  rationality in analyzing and fitting various solutions to the problem context Wikipedia/ Harvard Business Review/ Ideo
  • 5. Case study (California): Get kids to eat better lunch. The solution is all about the food, right? ttp://www.ideo.com/stories/a-cafeteria-designed-for-me/  The 1st solution … hire a caterer that serves some of the highest nutritional meals in the nation.  The outcome …when the lunch bell rang, many students weren’t showing up.  The real problem … wasn’t so much about the food itself, but rather about how it was being served—the design of the lunch experience.  “aha moment” … In a world in which students are used to expressing their opinions on social media, they had no voice in shaping their food experience.
  • 6.  Panel Intro  Design Q’s (~45)  changing role of design  designing on the coast  human centered design  design and tech  practical take-aways  Q&A (~15) Format
  • 7.  Digital Creative David Shao
  • 8.  Interior Design  Comfort in Function, Beauty in Form and Delight in Details Angela Rae
  • 9.  web design, publisher, techie, shroomer community Laurie McConnell
  • 10.  user centered design, user experience and interaction, strategic web development Shawn Mabey
  • 11. Changing role of design Traditionally design was an afterthought tied to packaging an idea, this has changed to design being at the core.  How does this new design role change the way products come together?  Are people open to new ways of design thinking?
  • 12. Designing on the Coast Describe your design studio. Is space important? How does living on the coast influence/ inspire your work? Limit your work? How do you overcome working in isolation? Where should we "walk" in this community to be inspired? Examples of good design around the coast? What was/will be your dream project?
  • 13. Human Centered Design Ok great, sounds nice, but what is it really? How is it different than “traditional” design? What are the tangible results? What is the difference between UX and UI design?
  • 14. Design and technology tools What has been the influence of technology on your design process? What tools do you use? (image, layout, collaboration, prototyping)
  • 15. Practical Take-aways Should design be left to “designers” …working in swanky offices off-coast ;) What should the rest of us "non-designers" bring from design thinking into our work? Give us 3 take-aways that we can begin using right away (questions/ tools/ processes) .
  • 16.  How did you hear about the event ?  See the ads in the coast reporter ? round the room intros
  • 17.  65+ people on email list  1st e-newsletter  web site/blog http://sctechhub.ca  email connect@sctechhub.ca  ….open for ideas/ blog posts/ event suggestions !  organizing group for next event – November? January? @Sctechhub update
  • 18. …and 3 ways to connect (signup sheets)
  • 19.  Jim Tivy @SCtechhub - SIGdev
  • 20.  what-if … kids, robots, coding, animation, … @SCtechhub - SIGeducate