SlideShare a Scribd company logo
May 2013
Customer Networking Requirements
v  Users to securely access business application via the internet through
firewall.
v  Load balancing between the multiple data servers for business continuity.
v  Securing the data from the external threats.
v  Scalability for future expansion.
v  CAPex, TCO reduction using minimal hardware.
v  Simple flatter architecture, easy to manage with automated operations.
3
Customer Business Process (To be Automated)
Available Networking Options for Customer
User
Data
Transaction
Server Farm
Hardware Switching
Internet
Hardware Load balancing
Hardware Firewalling/Routing
Network_VM
SDN Controller
Internet
User
Data
Transaction
Orchestration
Virtualized
Firewall
Virtualized
Load
Balancer
Virtualized
Routing
Option1: Traditional Network Option2: Software Defined Network
Intel X86 Server
Application_VMs
Software Defined Application Delivery Network (SD-ADN)
Value Propositions:
1)  Low CAPEx/OPEx with soft firewalling, load balancing and packet forwarding.
2)  Centralised control and virtualization of the entire network.
3)  Facilitate faster deployments and troubleshooting.
4)  Path optimization, better fault detection and resolution.
5) Simpler architecture with automated operations.
6) Increased performance and stability.
7) Innovation at software speed.
8) Application aware networking
Costing Estimation
Conclusion
•  Approx. ~ 50-70 % Reduction in CAPex using SDN.
•  Approx. ~ 60-80 % Reduction in Opex using SDN.
Equipment	
   Model	
   Unit	
   Unit	
  Price	
   Total	
  (£)	
  
F5	
  Loadbalancer	
   F5-­‐1600	
   2	
   5840	
   11680	
  
Juniper	
  Firewall	
   SRX	
  210	
  H	
   2	
   434	
   868	
  
Professional	
  Services	
  (Design	
  &	
  Deployment)	
   n/a	
   1	
   2000	
   2000	
  
Annual	
  Mainatenance	
  Cost	
   n/a	
   1	
   4800	
   4800	
  
	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Total	
   14550/-­‐	
  
Equipment	
   Model	
   Unit	
   Unit	
  Price	
   Total	
  (£)	
  
Dell	
  X86	
  Server	
   Precision	
  490	
   2	
   324	
   648	
  
Evolve	
  SDN	
  OrchestraTon	
  PlaUrom	
   Evolve_v.2.0	
   2	
   280	
   560	
  
Controller	
   Big	
  Switch	
   2	
   380	
   680	
  
Professional	
  Services	
  (Design	
  &	
  Deployment)	
   n/a	
   1	
   1600	
   1600	
  
Annual	
  Mainatenance	
  Cost	
   n/a	
   1	
   650	
   650	
  
	
  	
  
Total	
   4138/-­‐	
  
Traditional Network Costs
Software Defined Network Costs
Major Players in the SDN Game
7
Adara Networks
ADVA Optical Networking
Alcatel-Lucent
Arista Networks
AT&T
Avaya
Big Switch Networks
Brocade
BT Group PLC
Ciena
Cisco Systems
Colt Telecom
Contrail Systems (Acquired by Juniper)
Juniper Networks
KDDI
Korea Telecom
Level 3
Microsoft
Dell / Force10 Networks
Deutsche Telekom
DOCOMO Communications
Laboratories
Ecode Networks
EMC
Ericsson
Everything Everywhere
Extreme Networks
F5
Facebook
Fujitsu
Gigamon
Goldman Sachs
Google
Hitachi
HP
Huawei Technologies UK Co. Ltd.
IBM
Infoblox
NEC
Nicira (Acquired by VMware)
Nokia Siemens Networks
NTT Communications
Oracle
Orange Telecom
Rackspace
Radisys
Radware
Riverbed Technologies
Samsung
SK Telecom
Swisscom
Tail-f Systems
Texas Instruments
Verisign
Verizon
VMware
Vodaphone
Vyatta (acquired by Brocade)
Yahoo

More Related Content

PDF
SD ADN.v.1.02
PDF
Artificial Intelligence in the Network
PDF
Operationalizing SDN
PDF
SDN use cases_2014
DOCX
Comprehensive AAP
PPTX
Interconnect Your Future with Connect-IB
PPTX
Transforming Private 5G Networks
PPTX
Network proposal ppt
SD ADN.v.1.02
Artificial Intelligence in the Network
Operationalizing SDN
SDN use cases_2014
Comprehensive AAP
Interconnect Your Future with Connect-IB
Transforming Private 5G Networks
Network proposal ppt

What's hot (20)

PDF
Proven and Emerging Use Cases of Software Defined Network
PPTX
MetroX™ – Mellanox Long Haul Solutions
PDF
Transformation From Today To Tomorrow - Market and Product Strategy 2018
PPTX
LTE MTC evolution
PDF
Low Power Wireless Technologies and Standards for the Internet of Things
PPTX
Interconnect Your Future
PPTX
Virtualization Acceleration
PPTX
Mellanox's Technological Advantage
PPTX
Panduit Enteprise Network Infrastructure Security Solution
PPTX
SDN Service Provider Use Cases
PDF
Interconnect Your Future With Mellanox
PDF
SEBA: SDN Enabled Broadband Access - Transporting SDN principles to PON Networks
PDF
Interop Tokyo 2014 -- Mellanox Demonstrations
PPT
Group 3 (Revised) Network Design Proposal Presentation
PPTX
IoT Device Management using open standards end-to-end
PPTX
The Generation of Open Ethernet
PPTX
iPads on Your Network? Real, Secure Mobile Solutions
PPTX
OSN Bay Area Feb 2019 Meetup: Intel, Dynamic Device Personalization - Journey...
PPT
Iccbn Presentation - optical
PDF
P4/FPGA, Packet Acceleration
Proven and Emerging Use Cases of Software Defined Network
MetroX™ – Mellanox Long Haul Solutions
Transformation From Today To Tomorrow - Market and Product Strategy 2018
LTE MTC evolution
Low Power Wireless Technologies and Standards for the Internet of Things
Interconnect Your Future
Virtualization Acceleration
Mellanox's Technological Advantage
Panduit Enteprise Network Infrastructure Security Solution
SDN Service Provider Use Cases
Interconnect Your Future With Mellanox
SEBA: SDN Enabled Broadband Access - Transporting SDN principles to PON Networks
Interop Tokyo 2014 -- Mellanox Demonstrations
Group 3 (Revised) Network Design Proposal Presentation
IoT Device Management using open standards end-to-end
The Generation of Open Ethernet
iPads on Your Network? Real, Secure Mobile Solutions
OSN Bay Area Feb 2019 Meetup: Intel, Dynamic Device Personalization - Journey...
Iccbn Presentation - optical
P4/FPGA, Packet Acceleration
Ad

Viewers also liked (12)

PPTX
PPTX
PPTX
Introducción a Mapas conceptuales
PPTX
Ejercicio3
PDF
PROPERTY GIFTED TO MINORS BY PARENTS – IRREVOCABLE
PPTX
Ejercicio 4
PDF
Dados abertos é inovação
PPTX
PDF
Igre igrice
PPT
History of tv advertising
DOCX
Cover page
Introducción a Mapas conceptuales
Ejercicio3
PROPERTY GIFTED TO MINORS BY PARENTS – IRREVOCABLE
Ejercicio 4
Dados abertos é inovação
Igre igrice
History of tv advertising
Cover page
Ad

Similar to SDN Application Delivery (20)

PDF
Connectivity for the data centric era
PDF
Building the SD-Branch using uCPE
PDF
Group presentation
DOCX
Alexei_Plescan - updated
PPTX
Data center & wireless lan
PPTX
TechWiseTV Workshop: Cisco Catalyst 9800 Series Wireless Controller
PPTX
LTE: Building next-gen application services for mobile telecoms
PDF
Zcom Wireless products application overview
DOCX
Mudher alattar resume
PDF
Network data
PPT
Evolution of internet by Ali Kashif
PDF
White Box Hardware Challenges in the 5G & IoT Hyperconnected Era
PPT
Weaving the Future - Enable Networks to Be More Agile for Services
PDF
Network Softwarization
PDF
HCSA-Presales-IP+Network+V3.0+Training+Material.pdf
PDF
HCSA-Presales-IP Network V3.0 Training Material.pdf
PPTX
CCNA4 Verson6 Chapter1
PDF
Atif-Network-Security-ProjectEngineer
DOC
updated cvmn
DOC
Raman-Network Engineer
Connectivity for the data centric era
Building the SD-Branch using uCPE
Group presentation
Alexei_Plescan - updated
Data center & wireless lan
TechWiseTV Workshop: Cisco Catalyst 9800 Series Wireless Controller
LTE: Building next-gen application services for mobile telecoms
Zcom Wireless products application overview
Mudher alattar resume
Network data
Evolution of internet by Ali Kashif
White Box Hardware Challenges in the 5G & IoT Hyperconnected Era
Weaving the Future - Enable Networks to Be More Agile for Services
Network Softwarization
HCSA-Presales-IP+Network+V3.0+Training+Material.pdf
HCSA-Presales-IP Network V3.0 Training Material.pdf
CCNA4 Verson6 Chapter1
Atif-Network-Security-ProjectEngineer
updated cvmn
Raman-Network Engineer

More from Nimit Shishodia (16)

PDF
The Way of Orchestration
PDF
How-to SDN
PDF
Product positioning ss_v.1.03
PDF
HP Solution Brief
PDF
Evolve v2.3 data_sheet
PDF
Evolve automation v1.01 - White Paper
PDF
SDN Basics
PDF
Ecode intro v.2.03
PDF
Evolve_positioning_ss_v.1.03
PDF
Open Day Light Architecture
PDF
SDN Use Cases
PDF
Network Feature Virtualisation (NFV)
PDF
SDN 3-Tier Architecture (by ONF)
PDF
Old vs New
PDF
SDN Evolve primer.v.1.00
The Way of Orchestration
How-to SDN
Product positioning ss_v.1.03
HP Solution Brief
Evolve v2.3 data_sheet
Evolve automation v1.01 - White Paper
SDN Basics
Ecode intro v.2.03
Evolve_positioning_ss_v.1.03
Open Day Light Architecture
SDN Use Cases
Network Feature Virtualisation (NFV)
SDN 3-Tier Architecture (by ONF)
Old vs New
SDN Evolve primer.v.1.00

Recently uploaded (20)

PDF
Trump Administration's workforce development strategy
PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PDF
OBE - B.A.(HON'S) IN INTERIOR ARCHITECTURE -Ar.MOHIUDDIN.pdf
PDF
Hazard Identification & Risk Assessment .pdf
PPTX
Onco Emergencies - Spinal cord compression Superior vena cava syndrome Febr...
PDF
Weekly quiz Compilation Jan -July 25.pdf
PPTX
Radiologic_Anatomy_of_the_Brachial_plexus [final].pptx
PDF
IGGE1 Understanding the Self1234567891011
PPTX
Cell Types and Its function , kingdom of life
DOC
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
PDF
LDMMIA Reiki Yoga Finals Review Spring Summer
PDF
Computing-Curriculum for Schools in Ghana
PDF
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
PPTX
Chinmaya Tiranga Azadi Quiz (Class 7-8 )
PDF
GENETICS IN BIOLOGY IN SECONDARY LEVEL FORM 3
PPTX
Lesson notes of climatology university.
PPTX
1st Inaugural Professorial Lecture held on 19th February 2020 (Governance and...
PDF
A systematic review of self-coping strategies used by university students to ...
PDF
Indian roads congress 037 - 2012 Flexible pavement
PPTX
Final Presentation General Medicine 03-08-2024.pptx
Trump Administration's workforce development strategy
Paper A Mock Exam 9_ Attempt review.pdf.
OBE - B.A.(HON'S) IN INTERIOR ARCHITECTURE -Ar.MOHIUDDIN.pdf
Hazard Identification & Risk Assessment .pdf
Onco Emergencies - Spinal cord compression Superior vena cava syndrome Febr...
Weekly quiz Compilation Jan -July 25.pdf
Radiologic_Anatomy_of_the_Brachial_plexus [final].pptx
IGGE1 Understanding the Self1234567891011
Cell Types and Its function , kingdom of life
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
LDMMIA Reiki Yoga Finals Review Spring Summer
Computing-Curriculum for Schools in Ghana
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
Chinmaya Tiranga Azadi Quiz (Class 7-8 )
GENETICS IN BIOLOGY IN SECONDARY LEVEL FORM 3
Lesson notes of climatology university.
1st Inaugural Professorial Lecture held on 19th February 2020 (Governance and...
A systematic review of self-coping strategies used by university students to ...
Indian roads congress 037 - 2012 Flexible pavement
Final Presentation General Medicine 03-08-2024.pptx

SDN Application Delivery

  • 2. Customer Networking Requirements v  Users to securely access business application via the internet through firewall. v  Load balancing between the multiple data servers for business continuity. v  Securing the data from the external threats. v  Scalability for future expansion. v  CAPex, TCO reduction using minimal hardware. v  Simple flatter architecture, easy to manage with automated operations.
  • 3. 3 Customer Business Process (To be Automated)
  • 4. Available Networking Options for Customer User Data Transaction Server Farm Hardware Switching Internet Hardware Load balancing Hardware Firewalling/Routing Network_VM SDN Controller Internet User Data Transaction Orchestration Virtualized Firewall Virtualized Load Balancer Virtualized Routing Option1: Traditional Network Option2: Software Defined Network Intel X86 Server Application_VMs
  • 5. Software Defined Application Delivery Network (SD-ADN) Value Propositions: 1)  Low CAPEx/OPEx with soft firewalling, load balancing and packet forwarding. 2)  Centralised control and virtualization of the entire network. 3)  Facilitate faster deployments and troubleshooting. 4)  Path optimization, better fault detection and resolution. 5) Simpler architecture with automated operations. 6) Increased performance and stability. 7) Innovation at software speed. 8) Application aware networking
  • 6. Costing Estimation Conclusion •  Approx. ~ 50-70 % Reduction in CAPex using SDN. •  Approx. ~ 60-80 % Reduction in Opex using SDN. Equipment   Model   Unit   Unit  Price   Total  (£)   F5  Loadbalancer   F5-­‐1600   2   5840   11680   Juniper  Firewall   SRX  210  H   2   434   868   Professional  Services  (Design  &  Deployment)   n/a   1   2000   2000   Annual  Mainatenance  Cost   n/a   1   4800   4800                       Total   14550/-­‐   Equipment   Model   Unit   Unit  Price   Total  (£)   Dell  X86  Server   Precision  490   2   324   648   Evolve  SDN  OrchestraTon  PlaUrom   Evolve_v.2.0   2   280   560   Controller   Big  Switch   2   380   680   Professional  Services  (Design  &  Deployment)   n/a   1   1600   1600   Annual  Mainatenance  Cost   n/a   1   650   650       Total   4138/-­‐   Traditional Network Costs Software Defined Network Costs
  • 7. Major Players in the SDN Game 7 Adara Networks ADVA Optical Networking Alcatel-Lucent Arista Networks AT&T Avaya Big Switch Networks Brocade BT Group PLC Ciena Cisco Systems Colt Telecom Contrail Systems (Acquired by Juniper) Juniper Networks KDDI Korea Telecom Level 3 Microsoft Dell / Force10 Networks Deutsche Telekom DOCOMO Communications Laboratories Ecode Networks EMC Ericsson Everything Everywhere Extreme Networks F5 Facebook Fujitsu Gigamon Goldman Sachs Google Hitachi HP Huawei Technologies UK Co. Ltd. IBM Infoblox NEC Nicira (Acquired by VMware) Nokia Siemens Networks NTT Communications Oracle Orange Telecom Rackspace Radisys Radware Riverbed Technologies Samsung SK Telecom Swisscom Tail-f Systems Texas Instruments Verisign Verizon VMware Vodaphone Vyatta (acquired by Brocade) Yahoo