Search Engine Optimization
- 2. Searchengine optimization IT IS A SOFTWARE SYSTEM DESIGNED TO SEARCH OUT THE INFORMATION FROM WORLD WIDE WEB ACCORDING TO THE USER’S QUERY. EXAMPLES – GOOGLE, YAHOO, BING , BAIDU, YANDEX, DUCK DUCK GO, ASK ME ETC.
- 3. How searchengineworks : Search engine works in three methods; 1.Crawling:Developers create a website and then live it on internet. Then crawler/spider/bots searching and scanning a website 2. Indexing : search engine indexing is the collecting and storing of a website to data base center of search engine. 3. Ranking : The search engine ranking of a website refers to it’s spot on search engine result page. And based on their quality of content
- 4. Techniquesof SEO White Hat SEO Black Hat SEO. 1.White Hat SEO : It is the body of approved search engine optimizationtactics designed to increase a website’s position on a SERP organically. 2.Black Hat SEO : It is a practice againstsearch engine guidelines used to get a site higher in ranking on SERP.
- 5. Website Website Is simply collection of webpages of codes , codes that describe the layout , format, content on a page .i.e website is collection of coding, content and images. To live website on internet we need to purchase Domainand Hosting. Domain : It is simply name of website/company. The unique name appears after www in website. Hosting : It is a space allocated on a server for a website to store it’s files
- 6. Keyword “Any query searched in search engine search box is known as keyword.” Types of keyword: Generic keyword Short tail keyword Long tail keyword Seasonal keyword.
- 7. Typesof SEO On page Optimization. Off page Optimization.
- 8. Meta Tag Optimization 1.Title Tag : It is appears at the top area of web browser and as the first In SERP. Character limit is 60-70 character including space 2.Description tag: It appears as a second line in the search engine result pages. Limit of characters should be in between 160-17 including spaces.
- 9. Imageoptimization 1.Alt Tag : It is also known as “Attribute tag" 2.Image Compress Best tools for image optimization are; 1.optimzilla 2.pingdom Alt="image name"
- 10. Creating/uploadingRobots.txtFile Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path. e.g 1.user-agent: googlebot Disallow : / 2.user-agent: googlebot Disallow:/privacy-policy
- 11. RobotMeta Tag A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL. <meta name=”robots”content=”noindex/no follow/>
- 12. Creatingand uploadingsitemap Sitemap: A sitemap is a list of pages of a website accessible to the crawler or user. .XML sitemap: XML refers to the markup languagealso known as the code that makes a sitemap.XML sitemaps are usually made for search engine bots 2.HTML sitemap: An HTML sitemap is of hypertext format so it is enable to users to find a page on your site that they are looking for.
- 13. ContentOptimization ❑ Content is the only king of digital marketing. ❑ Your content should be quality content. ❑ Include keywords in your content. ❑ Content should be at least 700 in a webpage ❑ Also apply some SEO techniques. There are two tools are used for content optimization; 1.Grammarly -To Cheak grammar of content. 2.Plagiarism - To Cheak weather content is copied or not