Search Engine Optimization for Business
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This document provides an introduction to search engine optimization (SEO). It discusses how search engines work by crawling and indexing content on the web. It emphasizes establishing a keyword-based brand, putting keywords and descriptions in website metadata, keeping content fresh with attributes, and integrating targeted marketing strategies, clear branding, and social networking to achieve higher search rankings over time. The document stresses the importance of an accessible site design and establishing an online presence across multiple platforms consistently representing the same brand image. It concludes by listing Ingrid Alvarez's contact information for further questions.
Search Engine Optimization for Business
- 1. Intro to Search Engine Optimization With Ingrid Alvarez February 1, 2011
- 2. What is SEO? The Big Picture Robots are algorithm based programs Robots crawl, index and calculate the web’s massive quantity of online content Search results depend on matching relevant content to your query, and on the content’s importance, popularity
- 3. How do I get higher search rankings? Set realistic strategy goals Identify your competitors Establish your network and team Cultivate your strengths
- 4. Establish a keyword-based brand How are you already known? Brand consistency is key Be original
- 5. When will I see the results Implement meta-data and attribute to your multimedia content Put your keywords, descriptions, etc. into the source code of your website and/or utilize SEO plugins Make sure all content has attributes Check or make your Robot.txt file
- 6. Why does accessibility matter? If you build it they will come. But can they use it? Make site navigation easy as pie Don’t make your visitors theorize on how to use your site Get familiar and use web design conventions already in place
- 7. Where are the resources for building my empire? Target the niche within your niche Identify - the value of your business Establish - your reputation offline as well Cultivate - your systems and strategies
- 8. Who are you? Your “image” says it all What is your avatar? Icon? Logo? Does it reflect you? Are you using easily recognizable on all platforms? Be transparent yet appropriate
- 9. Successful SEO Integrates: Targeted Marketing Strategies Clear and Consistent Branding Keyword-driven Titles, Tags, Descriptions Constantly Refreshed Content w/ Attributes Link-building or Affiliate Marketing Social Networking Activity Streams Geo-location Tagging Email Marketing E-Commerce
- 10. Contact Ingrid Alvarez Mobile: 917.930.3394 ingrid@ingridalvarez.com http://ingridalvarez.com @ingridalvarez