SEB Talk 20100507 - Can Symbian save Nokia's smartphone ambitions?
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Hampus Jakobsson discusses major changes in the mobile industry. The mobile world is being redrawn, with Apple, Google, mobile advertising, and China shaping the new landscape. The user interface plays a key role across devices like phones, tablets, cars and TV. For companies like Nokia and Sony Ericsson, focusing on Android and niche markets could provide a path forward. Google offers both opportunities and challenges, while the iPhone's success shows the power of targeting early adopters, even if they are only 2% of the market.
SEB Talk 20100507 - Can Symbian save Nokia's smartphone ambitions?
- 1. Hampus Jakobsson | Co-Founder, TAT | hampus@tat.se | twitter: @hajak the mobile world quake after the • Why is everyone developing for the 2% of the market? • Why hasn’t anyone copied the iPhone successfully yet? • How Google is both a savior and poison pill to the mobile industry? • What would you do if you were Nokia and Sony Ericsson? • What is the user interface’s role in the new mobile world?
- 2. first of all a disclaimer personal opinions not TAT’s no warrants but hopefully INSPIRATIONAL
- 3. multiple customers multiple platforms design the future touch projectors flexible screens performance screens all over late changes latest trends 3D screens cloud computing sensors tablets iTV cars mobile 1/5 touch 1/10 phones 450 m devices design technology user interfaces 150 ppl in Korea, US and Sweden Who’s TAT?
- 4. the map has been redrawn let’s get a new overview
- 5. mobile internet apple, google mobile advertising DELLification china developers What are the biggest changes?
- 6. to sum it up: the mobile is a platform that anyone can build What are the biggest changes?
- 7. network user device interface content OSHow has the value chain changed?
- 8. developers content application OS execution network environment user interface device How has the value chain changed?
- 9. Monetization BREW MP Blackberry OS Samsung SHP Series 40 LGE Wise Symbian Motorola P2K OSE Nucleus Windows Mobile MTK OS Reach Limo How are the mobile OS:s different for third parties?
- 10. Apple OSX Monetization BREW MP Android Palm WebOS Maemo Blackberry OS Windows Phone Samsung SHP Series 40 LGE Wise Symbian Motorola P2K OSE Nucleus Windows Mobile MTK OS Reach Limo How are the mobile OS:s different for third parties?
- 11. Apple OSX Monetization Blackberry OS BREW MP Android Symbian Palm WebOS Samsung Bada Maemo Windows Phone Series 40 LGE Wise Motorola P2K OSE Nucleus Windows Mobile MTK OS Reach Limo How are the mobile OS:s different for third parties?
- 12. Access ALP why 2 in 3 fail mobileOS graveyard Apoxi HOpen optimized to (multiple) non-standard hardware(s) LGE Wise MOAP stable development platform for 2nd and 3rd parties Motorola LinuxJava huge quality & security demands from regulation Motorola Synergy Motorola P2K much better than status quo due to switching cost Motorola SLiDE Microsoft WinMo 6 expensive to create (300-500 mUSD effort) Nokia Series 80/90 time to market in combination with trends & revenues Openwave MIDAS Palm 5 & 6 Panasonic/NEC Estimo Sasken Aria SavaJe SKY MM Trolltech Qtopia TTPCom Ajar UIQ Why is it hard to build a mobile OS?
- 13. now you know why many are jumping on the Android bandwagon
- 14. devices connectivity content ads&analytics Who gains value by proliferation of high end OS:s?
- 15. devices 10% @ €600 es Apple 90 b€ vic 40%@ €200 12 Android de 0b 50%@ €50 € b 37 Nokia 1.5 .5 b € 250 b€ Who gains value by proliferation of high end OS:s?
- 16. ads&analytics connectivity content es vic deb 1.5 Who gains value by proliferation of high end OS:s?
- 17. analytics content ads channel controlling the devices connectivity Where is the control point for the value?
- 19. EL dw are N ar areh AN rs o pe t ftw nd so e H lo d ve n de e C nt e e h ym f t pa o il l ta o re tr nd n ra o b c the ultimate target group high early income adopters What are Apple, really?
- 20. now you know why Apple’s 2% of the market is relevant and why it is so hard to copy
- 21. digital mobile tv browser signage SCREENS maps mail news docs blogs finance video photos apps GOOG analytics turns advertisement into recommendations INTERNET What are Google, really?
- 22. now you know why Google is both the worst enemy and a possible springboard
- 23. use ERIC sales & support no own services & skip s60 and WinMo dump the pride orchestrate Android design OSE low BoM choose a niche bring in go Series40 innovation design What would I do if I was Sony Ericsson?
- 24. GAP phase out S60 don’t mind the source high end Series40 MeeGo silicon go OVI hire to fix the UI grow bottom up What would I do if I was Nokia?
- 25. let’s revisit TAT user and understand the role of the interface
- 26. screens, screens, screens Stereoscopic Dual Augmented displays displays reality
- 27. and not just mobile Cars iTV Tablets
- 28. and services
- 29. Why is everyone developing for the 2% of the market? Why hasn’t anyone copied the iPhone successfully yet? How Google is both a savior and poison pill to the mobile industry? What would you do if you were Nokia and Sony Ericsson? What is the user interface’s role in the new mobile world? thank you Hampus Jakobsson | Co-Founder, TAT | hampus@tat.se | twitter: @hajak
- 30. youtube.com/ for more inspiration TATMobileUI Hampus Jakobsson | Co-Founder, TAT | hampus@tat.se | twitter: @hajak