This document provides guidance on the focus of the questions and tips for answering questions well in Section A of the GCE Media Studies exam. It explains that question 1 focuses on media concepts and should be answered using the two unseen exam products. Question 2 focuses on media issues and debates and candidates can refer to other media examples to support their answer. Question 3 focuses on wider contexts and candidates should refer to other media examples beyond just the two unseen products. It provides tips for candidates such as using the marks awarded as a guide to time spent on each answer and illustrating answers with references to the exam products. Higher level answers take a standpoint, back it up with wider examples, and show a sense of debate where relevant.