This document discusses IT service strategy and how Mainstreet Technology can develop an effective strategy. It explains that IT services allow customers to achieve business outcomes without owning costs and risks. The document emphasizes that service strategy should start by understanding organizational objectives and customer needs to determine which services to offer, how to differentiate from competitors, and how to create value. It also addresses questions around defining service quality, allocating resources, and resolving conflicting demands. Furthermore, the document states that the value of a service is defined by its utility (what it does) and warranty (meeting agreed requirements).