Selling umbraco
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The document discusses strategies for promoting Umbraco, an open-source CMS, comparing its market share against competitors like WordPress and Drupal. It emphasizes understanding the audience and shifting attitudes through various persuasive techniques and highlights the benefits of Umbraco in a business context. Additionally, it encourages developers to advocate for Umbraco by leveraging its features and credibility to close deals.
Selling umbraco
- 1. Selling Umbraco Theo Paraskevopoulos Umbraco UK Festival 2014 grow
- 2. Theo Paraskevopoulos Technical Director, GrowCreate Meeting-room ninja growcreate.co.uk @theotron grow
- 3. grow Umbraco market share WordPress 69% Drupal 18% Joomla! 6% DNN 3% Umbraco 1% Others 3% Open-source CMS market share, Top 10,000 sites http://trends.builtwith.com/cms/open-source
- 4. grow Umbraco market share WordPress 38% DNN 22% Joomla! 14% Umbraco 13% Orchard 7% .NET CMS 6% Microsoft Web Platform Installer Downloads
- 5. We can do better! More developers, more sharing More clients, more work We know it inside out We believe in it! grow
- 6. Coming up Present Umbraco Fight your corner Understand the audience Shift attitudes grow
- 8. Uncle Aristotle’s Modes of persuasion Ethos Appeal to the presenter’s authority E.g. history, clients Logos Appeal to the audience’s logic E.g. features, statistics Pathos Appeal to the audience’s emotions E.g. quotes, case studies grow
- 10. Features Open-source .NET CMS No license! Enterprise backbone Widely supported Mature and stable Flexible architecture grow
- 11. Story of BeerBods Our favourite start-up Online beer club Simultaneous consumption Community + Commerce grow
- 12. Build my dream
- 13. Build a business
- 14. grow Fight your corner
- 15. Umbraco + .NET MS integration and support Enterprise backbone Great value for money More popular than you think grow Apache 38.6% IIS 31.10% NGINX 15.56% Google web server 2.28% Web server market share, NetCraft April 2014
- 16. Umbraco V WordPress WordPress Blogging Consumer focus Easy to setup Convention Umbraco Business CMS Developer focus Easy to change Configuration grow
- 17. Umbraco V Drupal grow Umbraco All-round CMS .NET stack Build first Easier to upgrade Drupal All-round CMS LAMP stack Plugins first Dependencies
- 18. Umbraco V SiteCore grow Umbraco .NET stack All-round CMS Open-source Wide client base SiteCore .NET stack Marketing suite Licensed Big websites
- 19. Ticking all boxes grow Business CMS Open-source .NET stack Developer focus Future-friendly
- 20. Understand the audience grow
- 21. Roles and personalities grow CEO CTO Marketing Director Project Manager Marketer Designer Content Editor Developer
- 22. Motivations grow Is this going to give me a headache? Can I measure and control everything? Will be able to connect with people? Compatible with our systems? Will it constrain my creativity? Will it minimise conflict? Marketer Designer Will I be able to do my job easily? Can I learn awesome things? CEO CTO Marketing Director Project Manager Content Editor Developer
- 23. Default attitude grow :-| :-( :-( :-) :-( Marketer Designer :-| :-) :-) CEO CTO Marketing Director Project Manager Content Editor Developer
- 24. Responds to… grow CEO CTO Marketing Director Project Manager Marketer Designer Content Editor Developer
- 25. grow Marketer Designer Developer Opponent Champion Junior Senior CEO Marketing CTO Director Project Manager Content Editor Power V Attitude
- 26. Easy sell grow Opponent Champion Junior Senior
- 27. Hard sell grow Opponent Champion Junior Senior
- 28. Fight club grow Opponent Champion Junior Senior
- 29. Bad news grow Opponent Champion Junior Senior
- 31. grow CEO
- 33. grow CEO
- 34. grow CEO Coach
- 35. grow CEO
- 36. grow CEO Cajole
- 37. grow CEO
- 39. grow
- 40. grow Deflect
- 41. grow
- 42. grow Neutralise
- 43. grow
- 44. grow In closing
- 45. Homework Breakdown marketing messages Check your website content Plan your next meeting / email Close one deal next month! grow
- 46. Remember Credibility + features + stories Know the competition Beware of personalities Shift attitudes to close the deal grow
- 47. Go get them. growcreate.co.uk @theotron grow