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Takes two to tango
Elevated CX with Episerver ♡ Dynamics
Theo Paraskevopoulos
CEO
The dance floor
Meet your partner
First steps
Synchronisation
Performing live
Elevated CX is not personalised.

It is personal.
Customers are more important than prospects.
Elevate their CX, and they will stay loyal,
generating more and better business.
3
B2B Customer
Experiencer map. 



Delivering a seamless
experience across
channels and touch-
points.
4
Objectives Our Advisor recommended
that we decrease exposure to
US Shares in favour of Bonds.
After evaluating a few
firms, we invited the
short-listed ones to submit
a proposal.
After agreement in
principle, we must conduct
due diligence, review and
sign contracts.
For compliance and
performance tracking, we
need both real-time and
Quarterly reports.
At regular intervals, we
need an in-depth
investment review with the
portfolio manager.
Research Selection Conversion Delivery ChangeStage
Channels
Press
Searches MorningStar for
suitable managers
Linked In
Check network for relevant
contacts
Website
Contact Bio > Fixed Income
> Homepage > Investment
process > FAQ > Contact us
Website
Sign-in > Tender
documentation
Email
Contact, qualification
Offline
In-person presentation
Website
Sign-In > On-boarding
documents exchange >
Electronic signatures
App
Download > Sign-in >
Verify Account
Website
Sign-in > Real-time
valuations > Statements
and Valuations Library
Email
New Valuation notification
App
Sign-in > View Message >
Set fingerprint access >
Review performance
App
Sign-in > Arrange
investment review
Offline
In-person presentation
App
Explore and visualise
scenarios during meeting
Website
Sign-In > Review scenarios
> Authorise changes
Email
Group notified of change
Jayne
Pension Trustee, Frankfurt
Investable assets
Domain literacy
Risk appetite
£5,000,000
Professional
Medium
The dance floor
Meet your partner
First steps
Synchronisation
Performing live
CMS is not just about Content.
CRM is not just about Contacts.
Development platforms for building Digital
Experiences, and Business Applications.
6
Digital Experience Platform
Content, Commerce, Marketing, Search,
Personalisation, Recommendations, Social,
Analytics, Headless… Plus strong links to
Developers and Azure.
7
Business Applications Platform
Salesforce Automation, Customer service, Field
service, Talent and HR, Finance and Operations,
Marketing, Retail / ERP… Also strong links to
Developers and Azure.
8
9
The complete notion of business
transformation is something that only
Microsoft can do… It’s about Dynamics
at the centre of the company.
Satya Nadella, Microsoft CEO
The dance floor
Meet your partner
First steps
Synchronisation
Performing live
Lead capture and
marketing
automation
Creating Leads and
Contacts in the CRM
from form submissions
11
Objectives Our Advisor recommended
that we decrease exposure to
US Shares in favour of Bonds.
After evaluating a few
firms, we invited the
short-listed ones to submit
a proposal.
After agreement in
principle, we must conduct
due diligence, review and
sign contracts.
For compliance and
performance tracking, we
need both real-time and
Quarterly reports.
At regular intervals, we
need an in-depth
investment review with the
portfolio manager.
Research Selection Conversion Delivery ChangeStage
Channels
Press
Searches MorningStar for
suitable managers
Linked In
Check network for relevant
contacts
Website
Contact Bio > Fixed Income
> Homepage > Investment
process > FAQ > Contact us
Website
Sign-in > Tender
documentation
Email
Contact, qualification
Offline
In-person presentation
Website
Sign-In > On-boarding
documents exchange >
Electronic signatures
App
Download > Sign-in >
Verify Account
Website
Sign-in > Real-time
valuations > Statements
and Valuations Library
Email
New Valuation notification
App
Sign-in > View Message >
Set fingerprint access >
Review performance
App
Sign-in > Arrange
investment review
Offline
In-person presentation
App
Explore and visualise
scenarios during meeting
Website
Sign-In > Review scenarios
> Authorise changes
Email
Group notified of change
Jayne
Pension Trustee, Frankfurt
Investable assets
Domain literacy
Risk appetite
£5,000,000
Professional
Medium
Direct
integration
Using Episerver
Dynamics Connector,
Microsoft .NET SDK or
built-in Rest API
12
Business App DX App Customer
13
The dance floor
Meet your partner
First steps
Synchronisation
Performing live
Engagement
with a CRM-
powered portal
Secure distribution of
personal information
stored in the CRM
15
Objectives Our Advisor recommended
that we decrease exposure to
US Shares in favour of Bonds.
After evaluating a few
firms, we invited the
short-listed ones to submit
a proposal.
After agreement in
principle, we must conduct
due diligence, review and
sign contracts.
For compliance and
performance tracking, we
need both real-time and
Quarterly reports.
At regular intervals, we
need an in-depth
investment review with the
portfolio manager.
Research Selection Conversion Delivery ChangeStage
Channels
Press
Searches MorningStar for
suitable managers
Linked In
Check network for relevant
contacts
Website
Contact Bio > Fixed Income
> Homepage > Investment
process > FAQ > Contact us
Website
Sign-in > Tender
documentation
Email
Contact, qualification
Offline
In-person presentation
Website
Sign-In > On-boarding
documents exchange >
Electronic signatures
App
Download > Sign-in >
Verify Account
Website
Sign-in > Real-time
valuations > Statements
and Valuations Library
Email
New Valuation notification
App
Sign-in > View Message >
Set fingerprint access >
Review performance
App
Sign-in > Arrange
investment review
Offline
In-person presentation
App
Explore and visualise
scenarios during meeting
Website
Sign-In > Review scenarios
> Authorise changes
Email
Group notified of change
Jayne
Pension Trustee, Frankfurt
Investable assets
Domain literacy
Risk appetite
£5,000,000
Professional
Medium
Mediated
integration
Improve performance
with Runtime or Azure
Redis caching
16
Business App DX App CustomerCache layer
The dance floor
Meet your partner
First steps
Synchronisation
Performing live
Real-time
collaboration
Explore scenarios in
face-to-face account
meetings.
18
Objectives Our Advisor recommended
that we decrease exposure to
US Shares in favour of Bonds.
After evaluating a few
firms, we invited the
short-listed ones to submit
a proposal.
After agreement in
principle, we must conduct
due diligence, review and
sign contracts.
For compliance and
performance tracking, we
need both real-time and
Quarterly reports.
At regular intervals, we
need an in-depth
investment review with the
portfolio manager.
Research Selection Conversion Delivery ChangeStage
Channels
Press
Searches MorningStar for
suitable managers
Linked In
Check network for relevant
contacts
Website
Contact Bio > Fixed Income
> Homepage > Investment
process > FAQ > Contact us
Website
Sign-in > Tender
documentation
Email
Contact, qualification
Offline
In-person presentation
Website
Sign-In > On-boarding
documents exchange >
Electronic signatures
App
Download > Sign-in >
Verify Account
Website
Sign-in > Real-time
valuations > Statements
and Valuations Library
Email
New Valuation notification
App
Sign-in > View Message >
Set fingerprint access >
Review performance
App
Sign-in > Arrange
investment review
Offline
In-person presentation
App
Explore and visualise
scenarios during meeting
Website
Sign-In > Review scenarios
> Authorise changes
Email
Group notified of change
Jayne
Pension Trustee, Frankfurt
Investable assets
Domain literacy
Risk appetite
£5,000,000
Professional
Medium
Decoupled
integration
Scalable, real-time
messaging service with
Service Bus and
SignalR.
19
Business App DX App CustomerService bus
20
Business App DX AppQueue
What is Azure
Service Bus?
Messaging service for
high-availability,
asynchronous
integrations.
Send Receive
21
Business App DX AppTopic
What is Azure
Service Bus?
Service Bus Topics
contain filters, so
multiple systems can
connect
Other app
Publish FilteredSubscribe
Q A
Cologne office
+49 221 5847 9978
hello@growcreate.de
growcreate.de
Oxford office
+44 1844 202 522
hello@growcreate.co.uk
growcreate.co.uk

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Takes two to tango - Integrating Episerver and Dynamics 365

  • 1. Takes two to tango Elevated CX with Episerver ♡ Dynamics Theo Paraskevopoulos CEO
  • 2. The dance floor Meet your partner First steps Synchronisation Performing live
  • 3. Elevated CX is not personalised.
 It is personal. Customers are more important than prospects. Elevate their CX, and they will stay loyal, generating more and better business. 3
  • 4. B2B Customer Experiencer map. 
 
 Delivering a seamless experience across channels and touch- points. 4 Objectives Our Advisor recommended that we decrease exposure to US Shares in favour of Bonds. After evaluating a few firms, we invited the short-listed ones to submit a proposal. After agreement in principle, we must conduct due diligence, review and sign contracts. For compliance and performance tracking, we need both real-time and Quarterly reports. At regular intervals, we need an in-depth investment review with the portfolio manager. Research Selection Conversion Delivery ChangeStage Channels Press Searches MorningStar for suitable managers Linked In Check network for relevant contacts Website Contact Bio > Fixed Income > Homepage > Investment process > FAQ > Contact us Website Sign-in > Tender documentation Email Contact, qualification Offline In-person presentation Website Sign-In > On-boarding documents exchange > Electronic signatures App Download > Sign-in > Verify Account Website Sign-in > Real-time valuations > Statements and Valuations Library Email New Valuation notification App Sign-in > View Message > Set fingerprint access > Review performance App Sign-in > Arrange investment review Offline In-person presentation App Explore and visualise scenarios during meeting Website Sign-In > Review scenarios > Authorise changes Email Group notified of change Jayne Pension Trustee, Frankfurt Investable assets Domain literacy Risk appetite £5,000,000 Professional Medium
  • 5. The dance floor Meet your partner First steps Synchronisation Performing live
  • 6. CMS is not just about Content. CRM is not just about Contacts. Development platforms for building Digital Experiences, and Business Applications. 6
  • 7. Digital Experience Platform Content, Commerce, Marketing, Search, Personalisation, Recommendations, Social, Analytics, Headless… Plus strong links to Developers and Azure. 7
  • 8. Business Applications Platform Salesforce Automation, Customer service, Field service, Talent and HR, Finance and Operations, Marketing, Retail / ERP… Also strong links to Developers and Azure. 8
  • 9. 9 The complete notion of business transformation is something that only Microsoft can do… It’s about Dynamics at the centre of the company. Satya Nadella, Microsoft CEO
  • 10. The dance floor Meet your partner First steps Synchronisation Performing live
  • 11. Lead capture and marketing automation Creating Leads and Contacts in the CRM from form submissions 11 Objectives Our Advisor recommended that we decrease exposure to US Shares in favour of Bonds. After evaluating a few firms, we invited the short-listed ones to submit a proposal. After agreement in principle, we must conduct due diligence, review and sign contracts. For compliance and performance tracking, we need both real-time and Quarterly reports. At regular intervals, we need an in-depth investment review with the portfolio manager. Research Selection Conversion Delivery ChangeStage Channels Press Searches MorningStar for suitable managers Linked In Check network for relevant contacts Website Contact Bio > Fixed Income > Homepage > Investment process > FAQ > Contact us Website Sign-in > Tender documentation Email Contact, qualification Offline In-person presentation Website Sign-In > On-boarding documents exchange > Electronic signatures App Download > Sign-in > Verify Account Website Sign-in > Real-time valuations > Statements and Valuations Library Email New Valuation notification App Sign-in > View Message > Set fingerprint access > Review performance App Sign-in > Arrange investment review Offline In-person presentation App Explore and visualise scenarios during meeting Website Sign-In > Review scenarios > Authorise changes Email Group notified of change Jayne Pension Trustee, Frankfurt Investable assets Domain literacy Risk appetite £5,000,000 Professional Medium
  • 12. Direct integration Using Episerver Dynamics Connector, Microsoft .NET SDK or built-in Rest API 12 Business App DX App Customer
  • 13. 13
  • 14. The dance floor Meet your partner First steps Synchronisation Performing live
  • 15. Engagement with a CRM- powered portal Secure distribution of personal information stored in the CRM 15 Objectives Our Advisor recommended that we decrease exposure to US Shares in favour of Bonds. After evaluating a few firms, we invited the short-listed ones to submit a proposal. After agreement in principle, we must conduct due diligence, review and sign contracts. For compliance and performance tracking, we need both real-time and Quarterly reports. At regular intervals, we need an in-depth investment review with the portfolio manager. Research Selection Conversion Delivery ChangeStage Channels Press Searches MorningStar for suitable managers Linked In Check network for relevant contacts Website Contact Bio > Fixed Income > Homepage > Investment process > FAQ > Contact us Website Sign-in > Tender documentation Email Contact, qualification Offline In-person presentation Website Sign-In > On-boarding documents exchange > Electronic signatures App Download > Sign-in > Verify Account Website Sign-in > Real-time valuations > Statements and Valuations Library Email New Valuation notification App Sign-in > View Message > Set fingerprint access > Review performance App Sign-in > Arrange investment review Offline In-person presentation App Explore and visualise scenarios during meeting Website Sign-In > Review scenarios > Authorise changes Email Group notified of change Jayne Pension Trustee, Frankfurt Investable assets Domain literacy Risk appetite £5,000,000 Professional Medium
  • 16. Mediated integration Improve performance with Runtime or Azure Redis caching 16 Business App DX App CustomerCache layer
  • 17. The dance floor Meet your partner First steps Synchronisation Performing live
  • 18. Real-time collaboration Explore scenarios in face-to-face account meetings. 18 Objectives Our Advisor recommended that we decrease exposure to US Shares in favour of Bonds. After evaluating a few firms, we invited the short-listed ones to submit a proposal. After agreement in principle, we must conduct due diligence, review and sign contracts. For compliance and performance tracking, we need both real-time and Quarterly reports. At regular intervals, we need an in-depth investment review with the portfolio manager. Research Selection Conversion Delivery ChangeStage Channels Press Searches MorningStar for suitable managers Linked In Check network for relevant contacts Website Contact Bio > Fixed Income > Homepage > Investment process > FAQ > Contact us Website Sign-in > Tender documentation Email Contact, qualification Offline In-person presentation Website Sign-In > On-boarding documents exchange > Electronic signatures App Download > Sign-in > Verify Account Website Sign-in > Real-time valuations > Statements and Valuations Library Email New Valuation notification App Sign-in > View Message > Set fingerprint access > Review performance App Sign-in > Arrange investment review Offline In-person presentation App Explore and visualise scenarios during meeting Website Sign-In > Review scenarios > Authorise changes Email Group notified of change Jayne Pension Trustee, Frankfurt Investable assets Domain literacy Risk appetite £5,000,000 Professional Medium
  • 19. Decoupled integration Scalable, real-time messaging service with Service Bus and SignalR. 19 Business App DX App CustomerService bus
  • 20. 20 Business App DX AppQueue What is Azure Service Bus? Messaging service for high-availability, asynchronous integrations. Send Receive
  • 21. 21 Business App DX AppTopic What is Azure Service Bus? Service Bus Topics contain filters, so multiple systems can connect Other app Publish FilteredSubscribe
  • 22. Q A Cologne office +49 221 5847 9978 hello@growcreate.de growcreate.de Oxford office +44 1844 202 522 hello@growcreate.co.uk growcreate.co.uk