Seo - Advanced Site Audit using Google Webmaster Tools
- 1. SEO - ADVANCED SITE
- 2. 1. Google Webmaster Tools 2. Duplicates and Thin/Poor pages 3. Crawl Errors 4. HTML Improvement 5. Site Speed/Site Performance 6. Monitor Search Queries 7. Link Profiles Analysis
- 3. Google Webmaster Tools: A set of tools and resources Monitors and analyze
- 4. What is Robots.txt? The robots.txt is a text file webmasters create to instruct robots (typically search engine robots) on how to crawl & index pages on their website. What is Sitemap (XML)? Sitemap (XML) is a list of pages on your Website. It is easiest way to give Google, and other search engines, information about your site and may speed up Google’s crawlers finding you.
- 7. DUPLICATES AND THIN/POOR PAGES
- 8. Comparing the number of pages from the sitemap vs. the number of pages already indexed by Google. On Webmaster Tools, go to “Optimization”, then to “Sitemap”:
- 9. For Index Status - Go to “Health”, and then to “Index Status”: Rough estimation of how many pages from the site have been already indexed by Google.
- 10. HTML Improvements Issues that are causing duplication within your site. Identify pages (URL parameters, session IDs and/or pagination problems).
- 11. Site’s Crawl Error Data Check for URLs Particularly the extended URL strings being crawled by Google.
- 12. Crawl Errors are issued encountered while crawling your site Crawl Error Types- Soft 404 Errors HTTP Errors Not Found Errors Sitemap Errors
- 13. • This feature will take the error out of your list unless it isn’t resolved and will return again. Mark as Fixed
- 14. Reviving the page on a new or old URL (if the non- existent page is important), then 301 redirect the old URL to the new one. 301 redirecting the page to another relevant page/category (if the page is linked from external websites) Removing internal links pointing to the 404 page (if page is not that important) Fixing the page (if issue was caused by server-end or coding errors).
- 16. The HTML Improvements page shows you potential issues Google found when crawling and indexing your site. HTML Improvements is another feature of WMT which can be found under the “Optimization” tab.
- 17. Duplicate meta descriptions Long title tags Short title tags Long meta descriptions Duplicate title Non-informative title tags tags Short meta descriptions Missing title tags Non-indexable content The list for each potential page-level issue can guide you on what changes/improvements to implement for the pages that search crawlers might have found to be causing indexation problems for your site.
- 19. To view Site speed Just go to “Labs”, and then choose “Site Performance”. Gaining insights Will provide performance overview. Tools - Google’s Page Speed or Pingdom
- 21. Search queries : Query Impressions Clicks
- 22. Traffic > Links to your site Full list of domains “who linked the most” to your site.
- 23. Sample Website Audit Report