SEO basic tutorial
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ByteCode is a digital marketing firm located in Dhaka, Bangladesh. The document provides an overview of topics to be covered in an SEO 2nd class, including basic concepts of website promotion, discussions of white hat, grey hat and black hat SEO, keywords, backlinks, anchor text, page rank, website age, understanding authority, and ranking factors. Links are provided for additional information on each topic.
SEO basic tutorial
- 1. ByteCode Digital Marketing Firm. G. Floor, 54 Elite House, Central Road, Dhanmondi, Dhaka-1205. Bangladesh 8801737 196 111, 01912-966 448 http://bytecode.com.bd/seo-basic-tutorial/
- 2. SEO 2nd Class Topics ď - Basic concepts of a website promotion ď - Discussion on White Hat, Grey Hat and Black Hat SEO ď - Keywords ď - Back Links ď - Anchor Text ď - Page Rank ď - Website Age ď - Understanding Authority ď - Ranking Factors
- 3. Basic concepts of a website promotion 1. Don't be confused between web promotion and website promotion 2. To specify a vision for your business 3. To solidify your mission 4. To outline what you want to accomplish 5. To describe your ideal client 6. To articulate what makes you different 7. To provide a road map for achieving your goals 8. To help you focus on what is important 9. To create an action plan for what you need to do and when 10. To track your progress 11. To remind you that this is your business and not a hobby
- 4. Discussion on White, Grey and Black Hat SEO ď In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Case Study ď Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. ď White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine.
- 5. Keywords ďGeneral keywords, More specific keywords ďLong tail keywords, Information keywords ďBranded Non-branded keywords ďGeographical keywords, Misspelled keywords ďSeasonal keywords, Meta Keywords ďLatent Semantic Indexing (LSI)
- 6. Keywords ď Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. https://wordpress.org/plugins/meta-keywords-generator/ ď Keywords are descriptive words or phrases that are separated by commas and attached to the web pages. While, descriptive words and phrases attached to the web pages, invisible to the visitors are known as Meta tags and consist of Description, Keywords and Title. http://tools.seochat.com/tools/metatags-google-preview/ ď LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. http://lsigraph.com/ http://beginnersbook.com/2012/11/lsi-keywords-for-better-ranking/
- 7. Back Links An incoming hyperlink from one web page to another website. http://backlinko.com/google-ranking-factors http://backlinko.com/17-untapped-backlink-sources https://blog.monitorbacklinks.com/seo/types-backlinks- violating-googles-guideliness/
- 8. Anchor Text The text that appears highlighted in a hypertext link and that can be clicked to open the target web page. http://tools.seobook.com/general/keyword-density/ http://nichesiteproject.com/anchor-text/
- 9. Page Rank ďPageRank is a link analysis algorithm used by Google to help determine the relative importance of a website. Every website is given a Google PageRank score between 0 and 10 on an exponential scale. ďhttp://backlinko.com/google-ranking-factors ďhttp://www.page-rank-calculator.com/ ďhttp://redfusionmedia.com/what-does-your-google-pagerank- mean/
- 10. Website Age Website Age is a ranking factor but not too much important factor http://smallseotools.com/domain-age-checker/ http://www.webconfs.com/domain-age.php
- 14. The End