SEO Course in Faridabad | Free Notes to Learn in 2025
Off-Page SEO is all about building your website’s authority, trust, and reputation through external factors. Here’s a structured approach to learning Off-Page SEO effectively: 1. Link Building Strategies Natural Backlinks – Earning backlinks organically when others reference your content. Guest Blogging – Writing articles for other websites in exchange for backlinks. Broken Link Building – Finding broken links on other sites and suggesting your content as a replacement. Skyscraper Technique – Creating better content than existing top-ranking articles and reaching out for backlinks. HARO (Help a Reporter Out) – Contributing insights to journalists in exchange for backlinks. PBNs (Private Blog Networks) - Avoid – Risky, but some still use it. 2. Local SEO & Citations Google My Business (GMB) Optimization – Ensuring your business appears in local searches. NAP Citations (Name, Address, Phone) – Listing your business on platforms like Yelp, Justdial, and industry directories. Local Reviews – Getting positive reviews on Google, Facebook, and Yelp. 3. Social Media & Brand Signals Social Shares & Engagement – Boosting content visibility through Facebook, Twitter, LinkedIn, and Instagram. Community Engagement – Participating in Quora, Reddit, and niche forums. Influencer Outreach – Collaborating with influencers for mentions and backlinks. 4. Content Marketing & PR Infographics & Visual Content – Creating shareable content to attract backlinks. Video Marketing – Optimizing YouTube videos for SEO and embedding them in blogs. Press Releases & PR Mentions – Getting featured in media for credibility. 5. Technical Off-Page SEO Brand Mentions (Without Links) – Monitoring brand mentions and turning them into backlinks. Competitor Backlink Analysis – Using tools like Ahrefs, SEMrush, or Moz to analyze competitors’ backlink strategies. 6. Advanced Strategies Tiered Link Building – Boosting backlinks with additional backlinks. 301 Redirect Link Building – Acquiring expired domains with backlinks and redirecting them. Web 2.0 Link Building – Creating mini-sites on platforms like Medium, Tumblr, and Blogger.
SEO Course in Faridabad | Free Notes to Learn in 2025
- 1. Basic SEO Terms 1. SEO (Search Engine Optimization) – Optimizing websites to rank higher on search engines. 2. SERP (Search Engine Results Page) – The page displayed after a search query. 3. Keyword – A word or phrase users search for in search engines. 4. Long-tail Keywords – Longer, more specific keyword phrases. 5. Short-tail Keywords – Short, broad, and highly competitive keywords. 6. Search Intent – The purpose behind a user's search query (Informational, Navigational, Transactional). 7. Meta Title (Title Tag) – The clickable title that appears in SERPs. 8. Meta Description – A brief summary of the webpage shown in SERPs. 9. Alt Text (Alternative Text) – A description added to images for SEO and accessibility. 10.Anchor Text – Clickable text in a hyperlink. On-Page SEO 11.URL Structure – The format of a webpage's URL. 12.H1, H2, H3 Tags – Headings that structure content for readability and SEO. 13.Internal Linking – Linking to other pages within the same website. 14.External Linking – Linking to authoritative websites. 15.Keyword Density – The percentage of times a keyword appears in content. 16.Canonical Tag – Prevents duplicate content issues by specifying the main URL. 17.Schema Markup – Structured data that enhances search listings with rich snippets. 18.Breadcrumbs – A navigational aid showing a webpage’s hierarchy. 19.Content Optimization – Enhancing content with keywords, readability, and engagement. 20.Latent Semantic Indexing (LSI) Keywords – Related keywords that help search engines understand content. Off-Page SEO 21.Backlinks – Links from other websites pointing to your site. 22.Domain Authority (DA) – A metric predicting a site's ranking potential. 23.Page Authority (PA) – The ranking strength of a specific page. 24.Guest Posting – Writing articles for other websites to gain backlinks. 25.Link Juice – SEO value passed from one page to another via links. 26.NoFollow Link – A link that does not pass SEO value. 27.DoFollow Link – A link that passes SEO value. 28.Disavow Tool – A Google tool to remove bad backlinks. 29.Citation – Mention of a business name, address, and phone number (NAP) online. 30.Social Signals – Engagement on social media that influences SEO.
- 2. Technical SEO 31.Crawlability – A search engine’s ability to scan a website. 32.Indexing – The process of storing a webpage in a search engine database. 33.Robots.txt – A file that tells search engines which pages to crawl or not. 34.XML Sitemap – A file that helps search engines understand a site’s structure. 35.Page Speed – The time it takes for a webpage to load. 36.Core Web Vitals – Google’s key metrics for user experience (LCP, FID, CLS). 37.Mobile Friendliness – A website’s optimization for mobile devices. 38.HTTPS (SSL Security) – A secure protocol that improves SEO. 39.Duplicate Content – Identical content appearing on multiple URLs. 40.404 Error – A broken or missing page. Local SEO 41.Google My Business (GMB) – A tool for local business listings on Google. 42.NAP (Name, Address, Phone Number) – Consistency in local listings. 43.Local Citations – Mentions of business information in directories. 44.Geo-Targeting – Targeting users based on location. 45.Google Reviews – Customer reviews on Google that impact local rankings. SEO Analytics & Algorithms 46.Google Algorithm – A set of rules for ranking websites. 47.Google Analytics – A tool for tracking website traffic and user behavior. 48.Google Search Console – A tool to monitor search performance and indexing issues. 49.Bounce Rate – The percentage of users who leave a site after viewing one page. 50.Click-through rate (CTR) – The percentage of users who click on a link in SERPs.