SERPS - Your Most Under-Utilized Conversion Tool
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Stoney Degeyter emphasizes the importance of understanding keyword search volumes and buying phases in digital marketing to optimize for search engine results pages (SERPs). He provides a six-step approach to improve visibility and clicks, including crafting compelling title tags, meta descriptions, and URLs. Additionally, he encourages utilizing various ad formats and features to maximize brand impact.
SERPS - Your Most Under-Utilized Conversion Tool
- 2. @StoneyD This is me Stoney deGeyter 20-year Digital Marketing Consultant • @StoneyD linkedin.com/in/stoneygd Web Presence Optimization
- 3. @StoneyD SERPsARE NOT ABOUT RANKINGS THEY’RE ABOUT CLICKs
- 6. @StoneyD Shop BuyInfo Research Early phase of under- standing their need and options. Learning more about specific products, specifications and results. Drilling into the specific product. Ready to buy from the right provider Often DIY-ers looking for tips and tutorials. Know your keyword buying phase
- 7. @StoneyD Share these #SMXInsights on your social channels! Get the right keywords to get the right clicks.
- 9. @StoneyD Step 1 Show up
- 11. @StoneyD Grabs attention Offers solutions Uses keywords Compels action Step 2 Title tag
- 12. @StoneyD Give a taste, not the answer • Leave the reader wanting more • Present a blatant CTA Step 3 Meta description
- 13. @StoneyD Tell the reader what to do Call Step4 to action
- 14. @StoneyD Step 5 URLs Align with • Site navigation • Breadcrumb trails
- 16. @StoneyD
- 17. @StoneyD Share these #SMXInsights on your social channels! Maximize every aspect of your result to compel the click.
- 21. @StoneyD Share these #SMXInsights on your social channels! Optimize for every area of the SERP to maximize brand impact.
- 22. @StoneyD DOWNLOAD PRESENTATION slideshare.net/stoneygd HIRE ME TODAY stoneygd@gmail.com 330-409-3424