Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
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The document offers conversion optimization tips to attract targeted traffic before a visitor reaches the sales funnel. It emphasizes the importance of choosing the right keywords, competing for clicks instead of rankings, and building trust through quality content and customer engagement. Tools mentioned include title tags, URLs, images, and descriptions to enhance click-through rates and conversion potential.
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
- 1. @StoneyD Stoney G deGeyter @polepositionmkg BEFORE THE SALES FUNNEL: CONVERSION OPTIMIZATION TIPS TO DRIVE TARGETED TRAFFIC TO YOUR SITE
- 2. Before the Sales Funnel: Conversion Optimization Tips to Drive Targeted Traffic to Your Site @StoneyD • @StoneyD linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
- 3. Informational Interest Brand Engagement Online Searches Conversions are all about targeted traffic is easy…takes work.TrafficTargeted @StoneyD
- 4. Converting visitors starts yesterday @StoneyD … before the visitor even lands on your site
- 5. Before the Sales Funnel: Conversion Optimization Tips to Drive Targeted Traffic to Your Site @StoneyD Choose Converting Keywords
- 6. Targeted Untargeted Two kinds of keywords @StoneyD Brings in Visitors Brings in Visitors Targeted Untargeted
- 7. Different keywords represent different intents @StoneyD “cordless telephone” headset? cordless “telephone headset”
- 8. One keyword for different interests @StoneyD MOTORCYCLE What comes to mind:
- 9. HOG Keywords dictate the visitor @StoneyD
- 10. Keywords dictate the visitor DIRT BIKE
- 11. Keywords dictate the visitor CRUISER
- 12. Keywords dictate the visitor CROTCH ROCKET
- 13. Traffic vs. conversion keywords @StoneyD x.1% = 1000 conversions x2.5% = 11,000 conversions HARD!!!!! EASIER +10,000
- 14. Before the Sales Funnel: Conversion Optimization Tips to Drive Targeted Traffic to Your Site @StoneyD Entice the Click
- 15. Don’t compete for rankings @StoneyD 1 2 3
- 16. Don’t compete for rankings @StoneyD 1 2 3
- 17. Don’t compete for rankings @StoneyD 1 2 3
- 18. Don’t compete for rankings @StoneyD 1 2 3 THIS IS NOT YOUR COMPETITION
- 19. Compete for clicks instead @StoneyD
- 20. Compete for clicks instead @StoneyD
- 21. Compete for clicks instead @StoneyD
- 22. Before the Sales Funnel: Conversion Optimization Tips to Drive Targeted Traffic to Your Site @StoneyD Four (not so ordinary) Conversion Tools
- 23. Title tags (clickable text) get attention @StoneyD
- 24. URLs (destination page) provide confirmation @StoneyD
- 25. Images (where applicable) create interest @StoneyD
- 26. Descriptions (surrounding text) generate action @StoneyD
- 28. Before the Sales Funnel: Conversion Optimization Tips to Drive Targeted Traffic to Your Site @StoneyD He Who Has the Most TRUST Wins
- 30. How to build trust before the click @StoneyD •Quality products & services •Stellar customer service Word of Mouth •Listen to your audience •Provide value help Social Engagement •Produce tips and tutorials •Demonstrate knowledge/skill Quality Content
- 31. Before the Sales Funnel: Conversion Optimization Tips to Drive Targeted Traffic to Your Site @StoneyD PolePositionMarketing.com Thank You!