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@StoneyD
5 Types &
75 Ways
High-Performance Content
to create
@StoneyD
This is me
Stoney deGeyter
20-year Digital Marketing
Consultant
• @StoneyD
linkedin.com/in/stoneygd
Web Presence
Optimization
@StoneyD
ONE RULE
All content can be repurposed
@StoneyD
Written
Video
Audio
Image
Tool
CONTENT
FORMATS
5
@StoneyD
CONTENT
IDEAS
75
@StoneyD
analogies
written
audio
@StoneyD
biographies
Team
Customers
written
video
audio
@StoneyD
book reviews
written
video
audio
@StoneyD
cartoons
video
image
@StoneyD
case studies
written
video
image
@StoneyD
case studies
@StoneyD
checklists
written
image
@StoneyD
company news
written
video
audio
@StoneyD
contests
written
video
audio
image
@StoneyD
contrarian
written
video
audio
@StoneyD
core values
written
video
audio
image
@StoneyD
creative product uses
written
video
audio
image
tool
@StoneyD
curationwritten
video
audio
image
tool
@StoneyD
curation
@StoneyD
educational
written
video
audio
image
@StoneyD
educational
@StoneyD
embedded media
written
video
audio
image
tool
@StoneyD
event info
written
video
audio
image
@StoneyD
explainer images
image
@StoneyD
explainer videos
video
@StoneyD
faqs
written
video
image
@StoneyD
gifs
video
image
@StoneyD
givaways
written
video
tool
@StoneyD
graphics
image
@StoneyD
guest posts
written
image
@StoneyD
written
video
image
@StoneyD
host an event
written
video
audio
image
@StoneyD
howto
written
video
audio
image
tool
@StoneyD
howto
@StoneyD
human interest stories
written
video
audio
image
@StoneyD
hypotheticals
written
video
audio
image
@StoneyD
ideas
written
audio
image
@StoneyD
infographics
image
@StoneyD
infographics
@StoneyD
instructions
written
video
audio
image
@StoneyD
interviews
written
video
audio
@StoneyD
interviews
@StoneyD
kudos
written
video
audio
image
@StoneyD
lists
written
image
@StoneyD
live
stream
video
audio
@StoneyD
live tweets
written
image
@StoneyD
maps
image
tool
@StoneyD
memes
written
image
@StoneyD
music videos
video
@StoneyD
news & press releases
written
@StoneyD
newsjacking
written
video
audio
image
@StoneyD
newsletters
written
@StoneyD
opinion posts
written
video
audio
@StoneyD
original
research
written
video
audio
image
tool
@StoneyD
photos
image
@StoneyD
photo galleries
image
@StoneyD
plugins & addons
written
video
audio
image
tool
@StoneyD
podcasts
audio
@StoneyD
polls
written
tool
@StoneyD
predictions
written
video
audio
image
@StoneyD
product reviews
written
video
audio
@StoneyD
q&a
written
video
audio
image
@StoneyD
q&a
@StoneyD
written
video
audio
image
tool
@StoneyD
✓ Over 140,000 people took the quiz
✓ Generated 7,000 new email subscribers
✓ $124,000 increase in revenue
quizzes
@StoneyD
quotes
written
video
image
@StoneyD
recorded
content
video
audio
@StoneyD
re-imaging
content
written
video
audio
image
@StoneyD
reviews &
comparisons
Be honest about your weaknesses and your competitors strengths.
written
video
audio
tool
@StoneyD
vs.
✓2,800 word article generated over 150 comments!
reviews &
comparisons
@StoneyD
screencasts
video
@StoneyD
series
written
video
audio
image
@StoneyD
✓ First episode of Two Roads
had over 330,000 viewers.
✓ Go Pro channel has more
than 3 million subscribers.
Follows Olympic athletes and their coaches on their journeys to Rio 2016
Summer Olympics.
series
@StoneyD
slide
deck
written
video
audio
image
@StoneyD
• Started as a whitepaper
• Turned into a slideshare
• Turned into an infographic
✓ Slideshare was viewed
324 times!
slide
deck
@StoneyD
spreadsheets
written
image
tool
@StoneyD
spreadsheets
@StoneyD
stories
written
video
audio
image
@StoneyD
surveys
written
tool
@StoneyD
test results
written
video
audio
image
@StoneyD
testimonials
written
video
audio
image
@StoneyD
theories
written
video
image
@StoneyD
timelines
written
video
image
@StoneyD
tool
reviews
written
video
audio
@StoneyD
top posts
written
@StoneyD
transcribed videos
written
@StoneyD
user-generated
content
written
video
audio
image
tool
@StoneyD
user-generated
content
@StoneyD
tool
web tools
@StoneyD
web tools
@StoneyD
webinar
video
@StoneyD
what not to do
written
video
audio
image
@StoneyD
whitepapers
written
@StoneyD
DOWNLOAD PRESENTATION
slideshare.net/stoneygd
HIRE ME TODAY
stoneygd@gmail.com
330-409-3424

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5 Types and 75 Ways to Create High Performance Content