The document outlines ServiceNow's mobile roadmap and philosophy. It discusses their mobile strategy across three major releases - Berlin, Calgary, and Dublin. Berlin focused on mobile views and platform integration on smartphones. Calgary introduced an iPad HTML5 app with improved features like card view and favorites. Dublin expanded to include iOS and Android HTML5 apps providing end-user self-service and a personal tasks app. The presentation emphasizes adopting a mobile-first approach and embracing consumerization to make mobile intuitive and secure, while addressing business objectives and competitive advantages. It also provides a top ten checklist for mobile readiness around BYOD, security, support policies and more.