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Service Provider Opportunities in Virtualized
Storage and Software Defined Storage
John Lawler, VP Marketing and Product Development
Virtuozzo
Introduction to our new organisation
 Founded in 2001, “spun out” in 2015
 Headquartered in Seattle, with offices in Moscow, London and Munich
 Over 170 employees, including 100+ engineers + 15 kernel developers
 120+ patents in container, virtualization and storage technology
 A network of 700+ worldwide partners powering 5,000,000+ virtualized environments
 Key Open Source sponsor and/or contributor of OpenVZ, CRIU, Linux, and P.Haul
 Founding members of Open Container Initiative, Cloud Native Computing Foundation, and OpenStack Foundation
 Strong Technology Alliances
Industry Trends in Storage
• 70x increase in average data consumption
(survey of European hosting companies)
• Data-driven applications
• Big Data analytics
• Internet of Things (IoT)
• Learning/AI based systems
• Storage as a Service
Hosters’ Requirements
• Find ways to extract greatest efficiency
from existing storage infrastructure
• Avoid or minimize capex
• Enormous quantities of unused disk
space locked to servers
• Average of 63% unused/wasted
• Work with/supplement other storage
technologies like SAN, NAS, and SSDs
• Storage purpose-built for hosting
• Everything in scale
Purpose-Built Storage
• Container awareness
• Must get faster and more robust as
is scales
• Designed and optimized for the
random I/O, read/writes of hosters
Sequential load Random load
Cluster: 5 nodes, 1 GbitVirtuozzo Storage
CEPH
• Hot data auto-balancing
• Maximize performance by distributing IOPS and
minimizing network traffic
• High availability and fast storage recovery speeds
SDS for the Service Provider
- Reuses existing hardware -- no need for dedicated, expensive
hardware or vendor lock-in
- Any mix of HDDs in a cluster
- Scalable up to hundreds nodes and up to PBs
- Performance and reliability increases as cluster scales
- Failure tolerant and redundant
- Out-of-the-box SSD caching improves read and write performance
- Automatic data and load/performance balancing
- Server storage capacity and bandwidth no longer limited by
individual node
Use Case: Big Data/BI SaaS
Provider
• Solution: Virtuozzo / Virtuozzo Storage
• Details
Virtuozzo Storage gave us unparalleled uptime
and better than SAN performance at a fraction of
the cost, saving us millions per year in both
hardware and avoided outages. The hyper-
converged design of Virtuozzo and Virtuozzo
storage ensures that in the event of a failure their
production environments are moved seamlessly
according to the disaster recovery
• Goal: Improve business-critical application performance
and capacity
• Problem: Traditional hypervisor solutions were costly
both on price and performance. Running the application
on bare metal seemed necessary, but was problematic
in terms of efficiency while balancing customer needs
and availability
• Isolated workloads with secure multi-tenancy,
dynamic scaling without rebooting
• Virtuozzo Storage efficiently caches identical files found in
multiple containers to reduce I/O and memory bottlenecks,
maximizing resource utilization on Apptio’s servers.
• Avoided huge capex
570TB 550 servers 14 major clusters across 3 continents
Summary
Storage purpose-built for hosting providers
enables
 Consolidation and rationalization of
storage resources
 Container-aware storage that gets faster
and more robust as it scales
 Hot and cold data
 Minimizes capex, maximize margin
Provides the enabling technology and cost model to allow you to
pursue new, higher value use cases and business opportunities
www.virtuozzo.com
@VirtuozzoInc
www.linkedin.com/company/virtuozzo
Copyright © 2016 Virtuozzo. All Rights Reserved. 9

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Service Provider Opportunities in Virtualized Storage and Software Defined Storage 

  • 1. Service Provider Opportunities in Virtualized Storage and Software Defined Storage John Lawler, VP Marketing and Product Development
  • 2. Virtuozzo Introduction to our new organisation  Founded in 2001, “spun out” in 2015  Headquartered in Seattle, with offices in Moscow, London and Munich  Over 170 employees, including 100+ engineers + 15 kernel developers  120+ patents in container, virtualization and storage technology  A network of 700+ worldwide partners powering 5,000,000+ virtualized environments  Key Open Source sponsor and/or contributor of OpenVZ, CRIU, Linux, and P.Haul  Founding members of Open Container Initiative, Cloud Native Computing Foundation, and OpenStack Foundation  Strong Technology Alliances
  • 3. Industry Trends in Storage • 70x increase in average data consumption (survey of European hosting companies) • Data-driven applications • Big Data analytics • Internet of Things (IoT) • Learning/AI based systems • Storage as a Service
  • 4. Hosters’ Requirements • Find ways to extract greatest efficiency from existing storage infrastructure • Avoid or minimize capex • Enormous quantities of unused disk space locked to servers • Average of 63% unused/wasted • Work with/supplement other storage technologies like SAN, NAS, and SSDs • Storage purpose-built for hosting • Everything in scale
  • 5. Purpose-Built Storage • Container awareness • Must get faster and more robust as is scales • Designed and optimized for the random I/O, read/writes of hosters Sequential load Random load Cluster: 5 nodes, 1 GbitVirtuozzo Storage CEPH • Hot data auto-balancing • Maximize performance by distributing IOPS and minimizing network traffic • High availability and fast storage recovery speeds
  • 6. SDS for the Service Provider - Reuses existing hardware -- no need for dedicated, expensive hardware or vendor lock-in - Any mix of HDDs in a cluster - Scalable up to hundreds nodes and up to PBs - Performance and reliability increases as cluster scales - Failure tolerant and redundant - Out-of-the-box SSD caching improves read and write performance - Automatic data and load/performance balancing - Server storage capacity and bandwidth no longer limited by individual node
  • 7. Use Case: Big Data/BI SaaS Provider • Solution: Virtuozzo / Virtuozzo Storage • Details Virtuozzo Storage gave us unparalleled uptime and better than SAN performance at a fraction of the cost, saving us millions per year in both hardware and avoided outages. The hyper- converged design of Virtuozzo and Virtuozzo storage ensures that in the event of a failure their production environments are moved seamlessly according to the disaster recovery • Goal: Improve business-critical application performance and capacity • Problem: Traditional hypervisor solutions were costly both on price and performance. Running the application on bare metal seemed necessary, but was problematic in terms of efficiency while balancing customer needs and availability • Isolated workloads with secure multi-tenancy, dynamic scaling without rebooting • Virtuozzo Storage efficiently caches identical files found in multiple containers to reduce I/O and memory bottlenecks, maximizing resource utilization on Apptio’s servers. • Avoided huge capex 570TB 550 servers 14 major clusters across 3 continents
  • 8. Summary Storage purpose-built for hosting providers enables  Consolidation and rationalization of storage resources  Container-aware storage that gets faster and more robust as it scales  Hot and cold data  Minimizes capex, maximize margin Provides the enabling technology and cost model to allow you to pursue new, higher value use cases and business opportunities

Editor's Notes

  • #3: Quick intro on me, know most of you, have worked with a lot and am passionate about this space I came to VZ for 2 key reasons, breath life and relevance back into this business and secondly focus again on the market that we know and love
  • #7: Random write is the only exception
  • #8: Challenge
Improve business-critical application performance and capacity In order to meet customer demand the Apptio technical operations team was searching for a way to maximize the performance they were getting from their servers while securely isolating their customers and workloads. Apptio’s Business Intelligence (BI) application is a big data solution running custom queries on extremely resource intensive customer databases that leave little room for hypervisor overhead.  Traditional hypervisor solutions were costly both on price and performance.  Running the application on bare metal seemed necessary, but Apptio was having problems maintaining their efficiency while balancing customer needs and availability.   Solution
Virtuozzo / Virtuozzo Storage After failing to find a hypervisor that could match their requirements around converged infrastructure, Apptio turned to Virtuozzo and Virtuozzo Storage to run their customer databases, front-end interfaces, and custom BI solution.  With Virtuozzo system containers they isolate their workloads using secure multi-tenant Linux container virtualization and dynamically scale CPU, RAM and storage in their Virtuozzo containers without rebooting, reacting quickly to customer demand while preventing downtime.  Virtuozzo can efficiently cache identical files found in multiple containers to reduce I/O and memory bottlenecks, helping to maximize resource utilization on Apptio’s servers.   “During our initial evaluation process for virtualization technologies there were three possible outcomes: System Containers, Traditional Hypervisors, or continuing on Bare Metal.  Our primary concern with virtualization was minimizing the anticipated performance degradation experienced in most virtualization technologies. We were pleasantly surprised at the results as Virtuozzo outperformed not only the traditional hypervisor but our in-place bare metal solution as well.”   Virtuozzo Storage is a software defined storage solution that gives Apptio unparalleled uptime and better than SAN performance at a fraction of the cost, saving them $xxx per year in both hardware and avoided outages.  The hyper-converged design of Virtuozzo and Virtuozzo storage ensures that in the event of a failure their production environments are moved seamlessly according to the disaster recovery algorithm that is selected.  This distributed system allows for pooling and sharing of CPU, memory and storage resources.  Apptio deployed Virtuozzo Storage in 2015 and currently runs clusters with over a petabyte of disks across 3 continents.   “The elegant way that Virtuzzo Storage operates makes it pain free to deploy and the modular design means we can customize our environment to fit our exact needs.  This lets us avoid hardware vendor lock-in and dramatically reduces our total cost of ownership.  Virtuozzo lets us scale anywhere in the world, reducing our time to market. ”