Service Thinking
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This document discusses service design and provides an overview of a design consultancy firm called Livework Studio. It explains that service design involves mapping interactions across touchpoints over time to compose a service. Livework Studio combines customer experience design with business strategy. It works to make services desirable for people, technically possible, and profitable for businesses. An example case study described is a banking project where they conducted design research and workshops to redesign services. Contact information is provided for Livework Studio and its interaction designer.
Service Thinking
- 1. Welcome Service Thinking 1 de 25
- 2. Complexity 2 de 25
- 3. Complexity 3 de 25
- 4. Complexity 4 de 25
- 5. Last century 5 de 25
- 6. Our world 6 de 25
- 7. Push/Pull 7 de 25
- 8. “New design” 8 de 25
- 9. Immaterialization 9 de 25
- 10. Product to Service 10 de 25
- 11. Service Design A service is composed of several interactions through of numerous points of contact along the time 11 de 25
- 12. Who we are We combine customer experience design with business strategy 12 de 25
- 13. Where we are 13 de 25
- 14. What we do 14 de 25
- 15. Cases 15 de 25
- 16. Service Thinking 16 de 25
- 17. Service Thinking RENTÁVEL profitable PARA O for the NEGÓCIO business DESEJÁVEL desirable PARA AS for all the PESSOAS people technically TECNICAMENTE possible POSSÍVEL 17 de 25
- 18. Case: Banking 18 de 25
- 19. Problem 19 de 25
- 20. Goals 20 de 25
- 21. Design Research 21 de 25
- 22. Workshops 22 de 25
- 23. Workshops 23 de 25
- 24. Results 24 de 25
- 25. Contact Érico Fileno, M.Sc. Interaction Designer @efileno www.ericofileno.com.br www.liveworkstudio.com.br 25 de 25