Session 1 Emarketing - 13 Aug 10
- 1. Evolution of Internet> Story of Internet> Getting the basics> Understand the Potential of InternetClass Presentation | Session 1 | 13 Aug 2010
- 2. Story of Internet1969 ARPANET, commissioned by US Defense Department, goes live. US universities connect up network facilities for the first time.1971 Ray Tomlinson creates first network email application.1973 Development of protocols to enable multi-network Internet opportunities. First international ARPANET connections made.1976 HM Queen Elizabeth II sends an email.1978 First spam email is recorded.1980 Tim Berners-Lee develops rules for the World Wide Web and is credited as the Web Father. Alan Emtage develops the first search tool known as ‘ARCHIE’.E-Marketing2
- 3. Story of Internet (….contd)1982 Standard network protocols are established: Transmission Control Protocol (TCP) and Internet Protocol (IP), commonly referred to as TCP/IP. Domain Name System (DNS) is introduced.1985 A company named Symbolics becomes the first registered dot.com domain.1988 28 countries sign up to hook up to the NSFNET, reinforcing international Internet potential.1991 Web Father, Tim Berners-Lee releases World Wide Web (www) with scientists from CERN.1992 America Online (AOL) is launched and raises $23m in floatation. The term ‘surfing the net’ is introduced by Jean Armour Polly. The World Bank goes online.1993 Mosaic introduces the first web browser with graphical interface and is the forerunner of Netscape Navigator. First online shopping malls and virtual banks emerge as does evidence of spam. First clickable banner advert is sold by Global Network Navigator to a law firm.E-Marketing3
- 4. Story of Internet (….contd)1995 Amazon is launched by Jeff Bezos. Charging is introduced for domain names. Search technology companies such as Alta Vista, Infoseek, Excite and Metacrawler rapidly appear.1996 Yahoo! is launched on the stock exchange and shares are up nearly 300% on first day.1997 The term “search engine optimisation” is used for the first time in a forum.1998 Google founded by Larry Page and Sergey Brin.1999 Peter Merholz coins the word “blog”.2000 Pay-per-Click campaigns are introduced for top ten search rankings. Google AdWords launches, charging for adverts on a CPM basis. Google AdWords charges on a PPC basis instead of CPM.2003 eBay topples Amazon as the most visited UK web site.2006 Google buys YouTube for $1.6 billion.Facebook membership opens to anyone.Technorati notes that a blog is created every second of every day.E-Marketing4
- 5. Story of Internet (….contd)E-Marketing5
- 6. E-Marketing6Story of Internet (….contd)
- 7. Getting the BasicsWhat is:E-MarketingE-CommerceE-BusinessDigital MarketingInternet MarketingE-Marketing7
- 8. Understand the Potential of InternetE-Marketing8
- 9. Understand the Potential of InternetE-Marketing9