Evone Pina
Manager
JAX Bridges
A JAX Chamber small business initiative
Session 2 - Value Proposition 1 JAX Bridges
Building a Value Proposition
Value
Proposition
Canvases Personas
Treatment/
Solution
Problem/
Value
Canvases and HMW
statements to support
your strategies
Building personas to
provide value to
Pitch your offering
Solve a problem and/or
provide value
Business Planning Track
Feasibility Plan
Business Strategy/Plan - Continuously Update
Marketing Plan
Strategic Plan
Operating Plan
Financial Plan
Exit Plan
Business Life Cycle
EXIT
EXIT
EXIT
Early
Stage
Start-up
Growth
Rapid
Growth
Maturing
Innovation/
Decline
Conception
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
MP: Marketing P’s
• Price (MP1)
• Product (MP2)
• Promotion (MP3)
• Placement (MP4)
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges

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Session 2 - Value Proposition 1 JAX Bridges

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