Evone Pina is a manager at JAX Bridges, a small business initiative of the JAX Chamber. The document discusses building a value proposition canvas and personas to identify problems businesses can solve and value they can provide. It also outlines developing a feasibility plan, business strategy, marketing plan, and other operational and financial plans as part of a business planning track to guide a business through its life cycle from early stage to growth to exit. Finally, it lists the four P's of marketing as price, product, promotion, and placement.