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fitkidsok.org
Senate Bill
  1882
Senate Bill 1882
Shared Use Survey
  fitkidsok.org
Familiar With Shared Use?
                                 46% Yes; 50% No; 4% Uncertain

                                       Yes                             No

80%



                                             72%                                    71%
 60%

                                 60%
                  56%                                                         56%                   55%
  40%    50%                                                49%
       46%                                                     46%
                    43%                                                     43%             42%

      20%                       33%
                                                  24%                                 24%

       0%



            All         Supt.    Principal   Board Member   Have Use                Urban   Rural
Good to Have More Shared Use
Those who believe they can
drive the decision-making
process are the most likely to
believe that additional shared
use is a good thing                                   Yes                      No


70%


                                 63%
 53%
       54%
                                                                  47%                45%
  35%
                                                   39%
                                                         32%
   18%
                 25%
                                                                        22%
                                        19%                                                18%
       0%



        Sole Decision Makers      Most Important   As Important   Considered        No Influence
Shared Use Project Presentation
Legal Liability Prevents More
               Shared Use Agreements
                              Top Reason                 One of Top Reasons
                              One of Many Reasons        Not A Reason

100%



        7%             6%                   14%     9%
  75%                             16%
                                                                15%                  14%
                       18%                          17%                   32%
                                  16%       24%
   50%                                                          19%
                                                                                 32%
         67%
                                   34%              47%                   24%
       25%              53%                                    27%
                                             41%
                                                                                27%
                                                                         24%
        0%
                                    30%                        31%
             20%        18%                  18%    23%                         18%
                                                                         12%
             Class C    Class B      A        2A    3A          4A        5A    6A
Hesitancy with Shared Use
          20% Damage/Wear; 11% Care/Maint.; 12% Cost; 10% Sched./Organize; 7% None; 2%
                               Miscellaneous; 37% Do not know

                 Damage/Wear           Care/Maint.            Cost             Sched./Organize             None


                                 8%
%                   5%                                            8%                                                7%
    7%
                    7%
                                 15%                             12%                6%                          12%
    10%
5%                  16%                                                             9%
                                 8%                              12%                                 10%       12%
     12%
                                                                                   10%               2%
18%                  14%         12%
      11%                                       10%              12%                                          12%
                                                                                                    12%
                                                                                  12%
                                                                                                    7%
     0%                           23%
          20%            21%                     21%             20%                                        21%
                                                                                  16%
                                                                                                   12%
           All           Supt.    Principal   Board Member   Have Shared Use Not Have Shared Use
                                                                          Do                       Urban    Rural
It’s clear superintendents are
                                   Who Makes Decision?
the primary decision-makers –
especially in the eyes of
principals. However, many           18% Principal/Leadership; 47% Superintendent; 32%
superintendents defer to                       School Board; 2% Teachers
school boards. In urban areas,
the principals and school
leadership have more to say               Principal/Leadership                 Superint.
about the issue.                          School Board                         Teachers
150%




  113%



              2%                            3%                            2%
      75%
              32%                           24%                          27%
                                 42%                        34%                      33%

        38%
                                                                        39%
                                            48%
                 47%                                       38%                     49%
                                 48%
            0%
                                                           24%         32%
                 18%                        23%                                   15%
                                  8%
                    All           Supt.     Principal   Board Member   Urban      Rural
Shared Use Toolkit
   fitkidsok.org
Shared Use Project Presentation
Advocacy Tools
Develop Your Message
Shared Use Project Presentation
Pathways of Influence




                       Personal Contacts
Story -Telling
 Worksheet
Champions as Spokespeople
            “Lastly, I’m asking the legislature to pass a bill reducing
            liability to schools, so that moms and dads and other from
            local communities can join our children in accessing tracks,
            courts and exercise equipment.

            That’s part of an effort lead by the Fit Kids Coalition and the
            American Heart Association to open school exercise facilities
            to the public.”
                                                       -Governor Mary Fallin
                                                  State of the State Address
Media Advocacy
Earned Media
    Vs
 Paid Media
Media Advocacy Successes
Guest
Commentary




             Letter to the
                Editor
Create a Current Media
     Contact List

Build Relationships with
       the Press

 Use Events as Earned
 Media Opportunities
Prepare Talking Points in
       Advance

Cut Out Jargon & KISS


Know & Meet Press Deadlines
nge,



                                                             Social Media 101
z.
 .




n.
diences.



e of how to efficiently and effectively get a

                              Develop Specific Social Media Strategies

ecific buzz.
this advanced guide.



 COUNT                        Make SocialPRACTICAL ADVOCACY TOOLS
                                    FIVE Media Interactive and Engaging
oject – Twitter Hashtag: #okshareduse)

                               Practical Tool # 2: Utilize Social Media

                               A Tweet with the right hashtag, a Facebook event page or a status change,
 kshareduse)                   or a well-promoted update or discussion on a blog can generate a buzz.

                               Measure Social Media
                               If you aren’t using social media to promote your cause, it’s time to start.

                               Good news about social media:
                                 ✓ Ease and accessibility for everyone – mobile devices, Wi-Fi.
htag: #okshareduse)              ✓ Speed in creating awareness – quick check online gets attention.
                                 ✓ Connections and reach of the posts – broad scale for target audiences.
fitkidsok.org

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Shared Use Project Presentation

  • 2. Senate Bill 1882
  • 4. Shared Use Survey fitkidsok.org
  • 5. Familiar With Shared Use? 46% Yes; 50% No; 4% Uncertain Yes No 80% 72% 71% 60% 60% 56% 56% 55% 40% 50% 49% 46% 46% 43% 43% 42% 20% 33% 24% 24% 0% All Supt. Principal Board Member Have Use Urban Rural
  • 6. Good to Have More Shared Use Those who believe they can drive the decision-making process are the most likely to believe that additional shared use is a good thing Yes No 70% 63% 53% 54% 47% 45% 35% 39% 32% 18% 25% 22% 19% 18% 0% Sole Decision Makers Most Important As Important Considered No Influence
  • 8. Legal Liability Prevents More Shared Use Agreements Top Reason One of Top Reasons One of Many Reasons Not A Reason 100% 7% 6% 14% 9% 75% 16% 15% 14% 18% 17% 32% 16% 24% 50% 19% 32% 67% 34% 47% 24% 25% 53% 27% 41% 27% 24% 0% 30% 31% 20% 18% 18% 23% 18% 12% Class C Class B A 2A 3A 4A 5A 6A
  • 9. Hesitancy with Shared Use 20% Damage/Wear; 11% Care/Maint.; 12% Cost; 10% Sched./Organize; 7% None; 2% Miscellaneous; 37% Do not know Damage/Wear Care/Maint. Cost Sched./Organize None 8% % 5% 8% 7% 7% 7% 15% 12% 6% 12% 10% 5% 16% 9% 8% 12% 10% 12% 12% 10% 2% 18% 14% 12% 11% 10% 12% 12% 12% 12% 7% 0% 23% 20% 21% 21% 20% 21% 16% 12% All Supt. Principal Board Member Have Shared Use Not Have Shared Use Do Urban Rural
  • 10. It’s clear superintendents are Who Makes Decision? the primary decision-makers – especially in the eyes of principals. However, many 18% Principal/Leadership; 47% Superintendent; 32% superintendents defer to School Board; 2% Teachers school boards. In urban areas, the principals and school leadership have more to say Principal/Leadership Superint. about the issue. School Board Teachers 150% 113% 2% 3% 2% 75% 32% 24% 27% 42% 34% 33% 38% 39% 48% 47% 38% 49% 48% 0% 24% 32% 18% 23% 15% 8% All Supt. Principal Board Member Urban Rural
  • 11. Shared Use Toolkit fitkidsok.org
  • 16. Pathways of Influence Personal Contacts
  • 18. Champions as Spokespeople “Lastly, I’m asking the legislature to pass a bill reducing liability to schools, so that moms and dads and other from local communities can join our children in accessing tracks, courts and exercise equipment. That’s part of an effort lead by the Fit Kids Coalition and the American Heart Association to open school exercise facilities to the public.” -Governor Mary Fallin State of the State Address
  • 20. Earned Media Vs Paid Media
  • 22. Guest Commentary Letter to the Editor
  • 23. Create a Current Media Contact List Build Relationships with the Press Use Events as Earned Media Opportunities
  • 24. Prepare Talking Points in Advance Cut Out Jargon & KISS Know & Meet Press Deadlines
  • 25. nge, Social Media 101 z. . n. diences. e of how to efficiently and effectively get a Develop Specific Social Media Strategies ecific buzz. this advanced guide. COUNT Make SocialPRACTICAL ADVOCACY TOOLS FIVE Media Interactive and Engaging oject – Twitter Hashtag: #okshareduse) Practical Tool # 2: Utilize Social Media A Tweet with the right hashtag, a Facebook event page or a status change, kshareduse) or a well-promoted update or discussion on a blog can generate a buzz. Measure Social Media If you aren’t using social media to promote your cause, it’s time to start. Good news about social media: ✓ Ease and accessibility for everyone – mobile devices, Wi-Fi. htag: #okshareduse) ✓ Speed in creating awareness – quick check online gets attention. ✓ Connections and reach of the posts – broad scale for target audiences.

Editor's Notes