Wickes summary
- 2. Campaign information Environment Format Panel Details 109 Roadside 48 Sheets
- 3. Test to show how other metrics increase with TV and Outdoor TV & OOH TV Solus 983 GRPs 739 GRPs 597 TVRs 412 PRPs
- 4. Central Region sees highest uplift in spontaneous brand awareness Any Mention 62% 53% 53% 50% +17% +6% 10% 9% 8% 7% 7% 7% Pre Post Q1. In the space below, please write down the names of all the retailers you know of where you can buy kitchens from?
- 5. Central region saw higher advertising recall 29% 25% 25% 22% +16% +14% 10% 9% 8% 7% 7% 7% Pre Post And which, if any, of these retailers that sell kitchens have you seen or heard advertising for in the past two weeks?
- 6. The billboard region (Central) saw a shift in positive perceptions pre to post +9% +35% +42% +12%+23% -10% +14% +9% +10% 49% 45% 38% 35% 31% 28% 29% 25% 26% 23% 24% 23% 21% 21% 17% 16% 12% 13% 10% e l d m ity t e ul ige na en lu bl ou iu sf 9% al tio Va na t id es Pr em es Qu nf io di cc 8% Pr Pr Co sh a Su Tr 7% 7% Fa 7% Pre Post Q8. On a scale of 0 to 10, where 0 is ‘doesn’t describe the brand at all’ and 10 is ‘describes the brand very accurately’, how do the following words describe Wickes? – Central Region – all those who scored 7+
- 7. The shifts in positive perceptions were greater in Central than Granada +10%+17% +20% +8% +23% +17%+6% +19% +23% 49% 42% 38% 31% 31% 28% 26% 26% 24% 24% 24% 23% 20% 21% 16% 17% 16% 13% 49% 42% 38% e l d m ity t e ul ige na en lu bl ou iu sf al tio Va na t id es Pr em es Qu nf io di cc Pr Pr Co sh 31% 31% a Su Tr 28% Fa Granada 26% 26% 24% 24% 24% 23% Central 20% 21% 16%17% 16% 13% Q8. On a scale of 0 to 10, where 0 is ‘doesn’t describe the brand at all’ and 10 is ‘describes the brand very accurately’, how do the following words describe Wickes? – Central Region – all those who scored 7+