SHEIN is an online fashion retailer headquartered in Singapore that sells women's, men's and children's clothing and accessories. It was founded in 2008 in China by Chris Xu and focuses on trendy yet affordable styles. SHEIN ships to over 220 countries worldwide from globally positioned warehouses and has grown significantly in popularity, with total website visits increasing from June to November 2020. Reasons for SHEIN's success include its recognizable brand, trendy items at rock-bottom prices, variety of styles, easy payment options and return policy.
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