Shift Happens Ppt
- 2. Four years ago on April 20, 2004 NAA - ASNE Convention Washington, D.C. 2004
- 3. President Bush greets publishers and editors as “members of the Politburo.”
- 4. Sen. Hillary Clinton says she’s not considering a run for president.
- 5. I warn that newspapers are steering into an iceberg.
- 6. You can’t make this stuff up.
- 8. The 2008 Capital Conference Learning Lab on social media
- 10. the precipitous moment Newseum opens: 500 years of news @ about $1 million per year
- 11. “ Few believe that newspapers in their current printed form will survive. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.” ERIC ALTERMAN, The New Yorker March 31, 2008 I’M IN DENIAL
- 12. “ I know I asked for ice, but this is ridiculous.” -- John Jacob Astor at the bar of the Titanic WHAT’S NEXT v.2004
- 14. social media
- 15. social networking then
- 16. and now
- 17. 2008 April 14 suspended disbelief NAA - ASNE - NEXPO ’08 Capital Conference
- 18. Bebo founders will make $600m Michael and Xochi Birch Founded Bebo in 2005
- 19. new york london miami > the We Media story
- 20. the five organizing principles of We Media
- 21. participation the five organizing principles of We Media
- 22. participation openness the five organizing principles of We Media
- 23. participation openness conversation the five organizing principles of We Media
- 24. participation openness conversation community the five organizing principles of We Media
- 25. participation openness conversation community connectedness the five organizing principles of We Media
- 26. the corner social networks news organizations participatory proprietary open controlling conversations lectures virtual physical connected distributed
- 27. “ I’m letting my nemesis define me.” Cartoonbank
- 28. the way out off the couch
- 29. maya, 23 assistant to investment banker digital native, content creator music photography finance fashion videos politics social causes travel news
- 30. maya’s screens I’ll accept these stories I’ll accept these ads I’ll accept these emails
- 31. maya’s network I’ll share with 100 friends
- 32. who share with 100 friends
- 33. within six steps . . .
- 34. we live in exponential times
- 37. which is more than the previous 5,000 years
- 38. NYT.com and top ten news sites combined create only .3% of total posts and links yet . . .
- 39. we the paradox 70% mindful of the importance of journalism
- 40. we 36% satisfied with traditional news sources
- 42. each of us leaves a digital footprint
- 43. mine, so far this year
- 44. the equivalent of 25,000 trees, printed
- 45. MySpace Over 200 million registered users
- 46. if MySpace were a country, it would be the 11th largest
- 47. the MySpace mindset socialprise
- 48. Targeted media buys co-creators communities value propostion
- 50. tag all content is miscellaneous
- 51. feed websites are so yesterday
- 52. link the ethic of reciprocity
- 53. blog
- 54. enable
- 55. personalize solutions needs context of use individual
- 56. integrate all news has a long social life
- 57. rate
- 58. ask for ideas
- 59. monetize each piece of information has a value proposition
- 60. www.myspace.com/yuri_arcurs Freelance photographer Sells 400,000 stock photos per year 44,000 Google references Earns $25,000 month think like a 29-year old
- 61. analyze
- 62. make great stories
- 63. share
- 64. NAA blog post & slides at: www.ifocos.org
- 65. thanks! dale @ ifocos.org