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Wind River Simics
Wind River Simics
Break the Rules of Embedded Product Development
Challenge for Embedded Developers

    Pathetic Reality                               Why            Cause             Classic Fix

                                                 35% Product
                                                 Development                        Off Shore
                                                 Issues                             Development
                                                                 Unmanaged
                                                                 Risks
       New Product                                                                  Features
                                                 31% Time-to-
        Success                                                                     Reduction
                                                 Market Issues
         14%
                                                                  Cost
                                                                  Overruns
    InventVermont Studies                        24%
                                                 Marketing                            Point
                                                 Activities                           Tools




                                      Classic fixes just aren’t effective anymore

3    | © 2011 Wind River. All Rights Reserved.
Imagine If You Could…
           Reduce your                               Reduce your debug          Reduce your development
      time-to-market by 66%.                           time by 35%.               target costs by 45%.




 Debug software before                          Enable agile and iterative    Provide target hardware for
  hardware exists                                 development                    every team member
 Try out your software on a     Easily manage and configure  Try out several hardware
  new chip before silicon exists large systems-of-systems       configurations before you
 Integrate and test your        Easily debug large systems-   commit to one
    system before the system                     of-systems                     Equip sales and tech support
    exists                                                                       with inexpensive and flexible
                                                                                 virtual targets


4   | © 2011 Wind River. All Rights Reserved.
Imagine If You Could …




         Shift your schedules left.
         Enable agile and iterative development—parallelize work.
         Begin software development before hardware is available.
         Replace big-bang integration with incremental integration.
         Have full system available months in advance of target hardware.

5   | © 2011 Wind River. All Rights Reserved.
Simulate Any Embedded System
                                     Multiple Boards                            Rack of Boards
                               Connected via Ethernet or other             Connected via VME or other
                                   communication buses                             backplane




                                                                          Complete
               Single Board                                      Customized Digital System
         Your own custom board or                                Containing hundreds of CPUs
   a standard reference/production board                                 and devices
including CPU and all devices on the board



                    Wind River Simics simulates your digital hardware, enabling your
                                unmodified target software to run on it.

    6   | © 2011 Wind River. All Rights Reserved.
What Is Wind River Simics?
           Wind River Simics is a full system simulator used
           by software developers to simulate the hardware of
           large and complex electronic systems.

                                                Wind River Simics
                                                                     Simulate any size of
                       Any                                            target system.
                      Target                                         Run unmodified
                      System                                          target binaries.




           Simics allows you to break the rules of embedded product development.

7   | © 2011 Wind River. All Rights Reserved.
Simics Transforms the Product Life Cycle

 Use virtual target for architectural analysis:
      – Pre-silicon architecture analysis using actual target software
      – Legacy system upgrade analysis using actual target software
                                                                                           Define
 Eliminate hardware availability and flaw issues:
      – Hardware and software co-development
      – Develop target software before hardware is available

 Utilize virtual target instead of host-based development:              Sustain    Time-to-Market       Bring-Up
      – Advanced target hardware for everyone                                               TCO
                                                                                            CapEx
      – Easy collaboration among entire team                                                OpEx

 Eliminate system availability issues:
       – Iterative and incremental integration and test
       – Debugging at the system level                                         Integrate            Develop
 Utilize virtual platform even after development is complete:
      –    Maintenance of legacy products for five, 10, 20+ years
      –    Support of many different customer configurations                   Reusable Assets Enable Agile
                                                                                and Iterative Development


 8   | © 2011 Wind River. All Rights Reserved.
Wind River Simics Impact on Consolidation

    Application                                                                      Application
     Software                                                                         Software

        OS                                                                               OS

    Firmware                                                                          Firmware

                                                                                     Hypervisor



                           Wind River Simics Model of   Wind River Simics Model of
                                Legacy System               Multi-core Design


              – Replace paper analysis with real software on both designs.
              – Reduce risks of moving to a new technology.
              – Evaluate impact on complete system.
              – Put legacy and new systems on every engineer’s desktop.


9   | © 2011 Wind River. All Rights Reserved.
Wind River Simics Impact on Costs
                                                                      Simics




               – Reduce CapEx, OpEx, and developmental costs.
               – Replace expensive system hardware with virtual systems.
               – Mitigate risks of budget compression.
               – Replace expensive labs with virtual labs.
               – Provide inexpensive target hardware for all developers and testers.

10   | © 2011 Wind River. All Rights Reserved.
Wind River Simics Impact on
     Product Life Cycle
                                                                        Simics




            – Improve collaboration across entire product life cycle.
            – Reduce number of iterations of physical prototypes needed.
            – Collaborate with a virtual platform among hardware and software teams.
            – Access system sooner.
            – Utilize the virtual platform for tech support and sales/marketing tasks.


11   | © 2011 Wind River. All Rights Reserved.
Wind River Simics Impact on
     Large/Complex Systems Development
                                                                   Simics




         – Debug more efficiently at system-of-systems level.
         – Analyze impact of new technology on legacy system.
         – Replicate and configure large systems of commercial off-the-shelf
           (COTS) components.
         – Manage many different system configurations.


12   | © 2011 Wind River. All Rights Reserved.
Wind River Simics Impact on
     Time-to-Market and Risks




               Integrate incrementally throughout life cycle, not just at the end.
               Parallelize hardware, software, and systems development.
               Minimize risks of late/nonfunctioning target hardware.
               Put a target system on every engineer’s desktop.


13   | © 2011 Wind River. All Rights Reserved.
What Wind River Simics Customers Say




            Computing Server                           Networking              Industrial               Space


       Shortens bring-up                         Finds and solves      Prevents the loss of    Saves $6M in target
        time from 22 weeks                         problems in 30         $10M by getting the      hardware labs
        to 29 days                                 minutes instead of     ASIC right before
                                                   three weeks and        manufacturing
                                                   three people

                                                  Configures
                                                   complex labs in
                                                   minutes instead of
                                                   weeks




14   | © 2011 Wind River. All Rights Reserved.
Wind River Simics Customers




     Aerospace and Defense                           Industrial and Medical        Network Equipment

         Airbus                                        AMCC                     Alcatel-Lucent
         BAE Systems                                   Emerson                  Cisco
         Boeing                                        Freescale                Ericsson
         GE Aviation                                   IBM                      IP Wireless
         General Dynamics                              Intel                    Huawei
         Honeywell                                     Hitachi                  Motorola
         Iridium                                       Rockwell Automation      Nortel
         JAXA                                          Tektronix
         L3 Communications                             Xerox
         Lockheed Martin
         NASA
         Northrop Grumman
         Raytheon

15       | © 2011 Wind River. All Rights Reserved.
Wind River Simics
      Simulates any size/complexity target system
      Runs unmodified target production binaries
      Allows you to break the rules of embedded product
       development




      -66% Time-to-Market                        -35% Debug Time   -45% CapEx


16   | © 2011 Wind River. All Rights Reserved.
Wind River Simics

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Wind River Simics

  • 2. Wind River Simics Break the Rules of Embedded Product Development
  • 3. Challenge for Embedded Developers Pathetic Reality Why Cause Classic Fix 35% Product Development Off Shore Issues Development Unmanaged Risks New Product Features 31% Time-to- Success Reduction Market Issues 14% Cost Overruns InventVermont Studies 24% Marketing Point Activities Tools Classic fixes just aren’t effective anymore 3 | © 2011 Wind River. All Rights Reserved.
  • 4. Imagine If You Could… Reduce your Reduce your debug Reduce your development time-to-market by 66%. time by 35%. target costs by 45%.  Debug software before  Enable agile and iterative  Provide target hardware for hardware exists development every team member  Try out your software on a  Easily manage and configure  Try out several hardware new chip before silicon exists large systems-of-systems configurations before you  Integrate and test your  Easily debug large systems- commit to one system before the system of-systems  Equip sales and tech support exists with inexpensive and flexible virtual targets 4 | © 2011 Wind River. All Rights Reserved.
  • 5. Imagine If You Could …  Shift your schedules left.  Enable agile and iterative development—parallelize work.  Begin software development before hardware is available.  Replace big-bang integration with incremental integration.  Have full system available months in advance of target hardware. 5 | © 2011 Wind River. All Rights Reserved.
  • 6. Simulate Any Embedded System Multiple Boards Rack of Boards Connected via Ethernet or other Connected via VME or other communication buses backplane Complete Single Board Customized Digital System Your own custom board or Containing hundreds of CPUs a standard reference/production board and devices including CPU and all devices on the board Wind River Simics simulates your digital hardware, enabling your unmodified target software to run on it. 6 | © 2011 Wind River. All Rights Reserved.
  • 7. What Is Wind River Simics? Wind River Simics is a full system simulator used by software developers to simulate the hardware of large and complex electronic systems. Wind River Simics  Simulate any size of Any target system. Target  Run unmodified System target binaries. Simics allows you to break the rules of embedded product development. 7 | © 2011 Wind River. All Rights Reserved.
  • 8. Simics Transforms the Product Life Cycle  Use virtual target for architectural analysis: – Pre-silicon architecture analysis using actual target software – Legacy system upgrade analysis using actual target software Define  Eliminate hardware availability and flaw issues: – Hardware and software co-development – Develop target software before hardware is available  Utilize virtual target instead of host-based development: Sustain Time-to-Market Bring-Up – Advanced target hardware for everyone TCO CapEx – Easy collaboration among entire team OpEx  Eliminate system availability issues: – Iterative and incremental integration and test – Debugging at the system level Integrate Develop  Utilize virtual platform even after development is complete: – Maintenance of legacy products for five, 10, 20+ years – Support of many different customer configurations Reusable Assets Enable Agile and Iterative Development 8 | © 2011 Wind River. All Rights Reserved.
  • 9. Wind River Simics Impact on Consolidation Application Application Software Software OS OS Firmware Firmware Hypervisor Wind River Simics Model of Wind River Simics Model of Legacy System Multi-core Design – Replace paper analysis with real software on both designs. – Reduce risks of moving to a new technology. – Evaluate impact on complete system. – Put legacy and new systems on every engineer’s desktop. 9 | © 2011 Wind River. All Rights Reserved.
  • 10. Wind River Simics Impact on Costs Simics – Reduce CapEx, OpEx, and developmental costs. – Replace expensive system hardware with virtual systems. – Mitigate risks of budget compression. – Replace expensive labs with virtual labs. – Provide inexpensive target hardware for all developers and testers. 10 | © 2011 Wind River. All Rights Reserved.
  • 11. Wind River Simics Impact on Product Life Cycle Simics – Improve collaboration across entire product life cycle. – Reduce number of iterations of physical prototypes needed. – Collaborate with a virtual platform among hardware and software teams. – Access system sooner. – Utilize the virtual platform for tech support and sales/marketing tasks. 11 | © 2011 Wind River. All Rights Reserved.
  • 12. Wind River Simics Impact on Large/Complex Systems Development Simics – Debug more efficiently at system-of-systems level. – Analyze impact of new technology on legacy system. – Replicate and configure large systems of commercial off-the-shelf (COTS) components. – Manage many different system configurations. 12 | © 2011 Wind River. All Rights Reserved.
  • 13. Wind River Simics Impact on Time-to-Market and Risks  Integrate incrementally throughout life cycle, not just at the end.  Parallelize hardware, software, and systems development.  Minimize risks of late/nonfunctioning target hardware.  Put a target system on every engineer’s desktop. 13 | © 2011 Wind River. All Rights Reserved.
  • 14. What Wind River Simics Customers Say Computing Server Networking Industrial Space  Shortens bring-up  Finds and solves  Prevents the loss of  Saves $6M in target time from 22 weeks problems in 30 $10M by getting the hardware labs to 29 days minutes instead of ASIC right before three weeks and manufacturing three people  Configures complex labs in minutes instead of weeks 14 | © 2011 Wind River. All Rights Reserved.
  • 15. Wind River Simics Customers Aerospace and Defense Industrial and Medical Network Equipment  Airbus  AMCC  Alcatel-Lucent  BAE Systems  Emerson  Cisco  Boeing  Freescale  Ericsson  GE Aviation  IBM  IP Wireless  General Dynamics  Intel  Huawei  Honeywell  Hitachi  Motorola  Iridium  Rockwell Automation  Nortel  JAXA  Tektronix  L3 Communications  Xerox  Lockheed Martin  NASA  Northrop Grumman  Raytheon 15 | © 2011 Wind River. All Rights Reserved.
  • 16. Wind River Simics  Simulates any size/complexity target system  Runs unmodified target production binaries  Allows you to break the rules of embedded product development -66% Time-to-Market -35% Debug Time -45% CapEx 16 | © 2011 Wind River. All Rights Reserved.

Editor's Notes

  • #4: InventVermont is a 501(c)(3) non-profit organization with the mission to promote innovation, invention and creativity through educational programs and by providing a mechanism for sharing information among its members and associates. InventVermont is a forum for the development and nurturing of the capabilities of its members to conceive, develop, patent, market, and benefit from the innovation process.
  • #6: General, Networking, A&DThis slide and the others that follow position Simics into each Wind River vertical market use case. Delete the ones that don’t apply to your audience.These are automatically selected based on the custom slide show that you select.
  • #11: A&DThis slide and the others that follow position Simics into each Wind River vertical market use case. Delete the ones that don’t apply to your audience.These are automatically selected based on the custom slide show that you select.
  • #12: A&DThis slide and the others that follow position Simics into each Wind River vertical market use case. Delete the ones that don’t apply to your audience.These are automatically selected based on the custom slide show that you select.
  • #13: A&DThis slide and the others that follow position Simics into each Wind River vertical market use case. Delete the ones that don’t apply to your audience.These are automatically selected based on the custom slide show that you select.
  • #14: General, Networking, A&DThis slide and the others that follow position Simics into each Wind River vertical market use case. Delete the ones that don’t apply to your audience.These are automatically selected based on the custom slide show that you select.