Short em820spr11
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The document outlines a spring 2011 course on business strategies for social media, focusing on the intersection of web science, social psychology, and business management. It covers goals such as investigating social networks' features and applying problem-based learning to leverage social media effectively. Additionally, it details policies, assignments, grading criteria, and requirements for participation and academic integrity.
Short em820spr11
- 1. Business Strategies for Social Media EM820, Spring 2011 https://sites.google.com/site/emergingm ediabusiness/
- 2. Contents Course Description Policies Goals Assignments Web Tools, Sites Calendar Text Books Videos
- 3. Goals 1. Investigate the field of web science and how it relates to social psychology, web engineering, business and management and collaborative tools and Web media 2. Explore the features, risks and benefits of social networks and cyber media for use in business, education, research, entertainment, and socialization 3. Identify and critically evaluate the strategy and tactics needed to leverage social media in the enterpris 4. Apply a problem-based learning approach to exploring social networks as viable business solutions 5. Research the relevant literature in the field and investigate current best practices in social networks and Web media
- 4. Course Description O Examines the intersection of people, business processes, culture and Web 2.0 technology as applied within social networks and Web media O Uses interdisciplinary approach to integrate the fields of Web science, social psychology, business and management as well as collaborative online software practices into business solutions O Applies problem-based learning strategies to explore the risks and benefits of social media for business use
- 5. Click for Policies Email Synchronous Sessions Academic Honesty Accessibility IRB Technology Extra Credit Moodle Postings
- 6. Text Books
- 7. O Videos O Handouts
- 8. Residency Residency Minimum Requirements Introduction, overview of course none Group discussion, readings, videos for Active participation Weeks 1 and 2 Find a tool, Teach a tool or video interview See assignment of peer Questions about assignments, papers none Create survey (group), Survey peers 3-5 peers Individual presentation See assignment Brainstorming business uses for iPad none
- 9. Useful web tools, sites Wordpress Etsy.com NMC.org Ted.com Vuvox Pixton.com Second Life National Geographic Flick’r Merlot, cfkeep youtube Stanford’s Virtual Human Interaction Lab MIT’s media lab Chart of the week Educause Fast Company Crowd sourcing Higher ed 2.0 Slideshare.net Publish Emagazine www.issuu.com Google voice Survey Monkey Google Earth, Google Images Voice Thread Vimeo.com Innocentive.com Wayne State U. Libraries digital collections, Manyeyes Emerging Media Web Site: https://sites.google.com/site/emergingmediabusiness/
- 10. Business, Organization Types Medical/health Law/Journalism Arts/Sports Commerce/con Manufacturing Military sumerism Education/Mus Design Media, eums entertainment Psycho/socio Medical/Health Marketing Public sector Communication Religion/Nonp rofit
- 11. Email Policy O Responses to emails will be timely (no later than 48 hours) but there will not be any expectations of immediacy, even if immediate responses do occasionally happen O Emails of high importance should be flagged or noted in the memo line O Text messaging to the instructor’s cell phone is acceptable in emergencies or when no other communication is available Return to Policies
- 12. Synchronous Sessions O Attendance will be taken and when possible the session recorded and placed online. O Sessions will be scheduled at mutually agreed upon times. O It is understood that not everyone can be present during all sessions or during the full sessions. O It is expected that all participants make every effort to be present. Return to Policies
- 13. Technology Requirements O Participant phone numbers (work and home) and emails should be made available to instructor along with preferences. O Internet connection is required. O The participants’ computers and other devices should have capabilities commiserate with the course requirements and course’s intended goals and objectives. Return to Policies
- 14. Academic Honesty O All Colorado Technical University students are expected to conform to the accepted standards of academic honesty. Any clear violations of these standards, such as cheating, violating copyright laws, or plagiarism are handled promptly, firmly, privately, and fairly by the Professor. The Professor will promptly notify the Director of Education / Department Manager of the incident. O O First-time violations may result in an “F” being assigned for that assignment in which the violation occurs and the placement of a letter in the student’s file. Any subsequent violation, in that specific course or any other course, results in an “F” for the course and the student will be suspended or dismissed from the University. O O The student may appeal any decision, in writing, according to the process found in the Student Handbook. Return to Policies
- 15. Grading, Late Work, Incompletes O Residency Sessions are evaluated based on participation and completion of the activities. Here are the course activities and their point values. Detailed rubrics for the remaining course activities will be distributed online and discussed during class. O Grades are based on the quality of work as shown by written tests, laboratory work, papers, participation in class, and projects as indicated on the course syllabus. Grades are intended to reflect achievement defined by a certain level of competency. Credit is reported in quarter hours. O Students enrolled in the CTU doctoral program are expected to maintain high academic standards. More information on grading standards for the doctoral program is available from the Chancellor of the Institute for Advanced Studies (IAS) at the Colorado Springs campus. O Should a student be unable to meet a deadline, it is expected the student will make arrangements in advance with the instructor to turn work in late. A penalty may or may not be assigned, at the discretion of the faculty member. O Incompletes must be arranged in advance of the end of term and require that a certain percentage of the assignments have been turned in. Return to Policies
- 16. Accessibility O `If you feel that you may need an accommodation based on the impact of a disability (physical, cognitive or psychological), please feel free to contact the instructor privately to discuss your specific needs. O Additionally, you must contact the Dean’s office and discuss any needed documentation. Return to Policies
- 17. IRB O If the projects require testing by human subjects, an IRB proposal must be submitted through the IAS channels. This includes passing the CITI testing. www.citiprogram.org O Information can be found on Moodle. Return to Policies
- 18. Extra Credit O Extra Credit with approval of Instructor O Produce a documentary about the topic that you chose for your final paper. O Profile a person, company that is using emerging media to its advantage, explain, interview, offer improvements O Read an e-book and report on the experience O Participate in a Service Project by volunteering with an organization that uses emerging media and contribute to that work through the provision of your talents. O Watch video and summarize using metaphor, e.g., penmanship vs. composition. Describe a process you can use to improve your media literacy and that of someone you know – (one page using steps or flow chart) http://www.youtube.com/watch?v=pEHcGAsnBZE Return to Policies
- 19. Moodle Postings O Readings O Assignments O Forums O Resources O Dialogues Return to Policies
- 20. Assignments* O Weekly Forums 200 points O Residency, Individual presentations from Moggridge readings 50 points O Short paper 150 points O Annotated Bibliography 100 points O Blog or wiki 150 points O White paper 300 points O Lessons learned 50 points O Extra Credit (negotiated) * Details in Moodle
- 21. Calendar O https://sites.google.com/site/emergingmediabusin ess/my-calendar O Weekly forums –Beginning week 1, April 3-9 O Residency April 13-17, 2011 O Short paper due – Week 4 O Blog/wiki Weeks - 5,6 and 7 O Annotated Bibliography – Week 7 O White paper & lessons learned – Week 11, June 12-19 O Extra credit – Week 11, June 12-19