Shots mahara ayham 1
- 2. TV Production Process Preproduction -Selecting a director -choosing a production Postproduction company - Editing -bidding -processing -cost estimation and Production timing -Recording sound effects -production timetable - Location versus -Audio/video mixing Set construction -Night/weekend shoots -Opticals Location -Talent arrangements -client/agency approval Agency and client approvals -Duplicating Casting -Release/ shipping Wardrobes -Preproduction meetings
- 3. Creating TV Commercials Creating Effective TV Commercials Begin at the finish. - Concentrate on the final impression the the commercial will make. Create an Attention-getting Opening. - An opening that is visually surprising or full of action, drama, Humour or human interest sets the context and allows a smooth transition to the rest of the commercial. Use a situation that grows naturally out of the sales story. - Avoid distracting gimmicks. Make it easy for viewers to identify with the characters.
- 4. Creating Effective TV commercials Characters are the living symbol of the product. - They should be appealing, believable, non-distracting and most of all relevant. Keep it Simple - The sequence of ideas should be easy to Follow. Keep the number of elements in the commercial to a minimum. Write concise Audio Copy. - the video should carry most of the weight. Fewer then 2 WPS is effective for demonstrations. For TVCs, 101-110 words is most effective. More than 170 words is Too talky
- 5. TVC script Video Audio Contains Description Lists spoken copy, of the Visuals and sound effects and production: Camera, music. angels, Actions, Scenery and stage directions
- 6. Film techniques Shots - Basic visual element in a film. - Continuous view made by one camera without Interruption - Each shot is a take. A number of takes may be required to make one acceptable shot - A scene may consist of one or more shots taken from different angles and distances
- 7. Long shot (establishing shot) A related notion is that of an extreme long shot. This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot. It normally shows an exterior, e.g. the outside of a building, or a landscape, and is often used to show scenes of thrilling action e.g. in a war film or disaster movie. There will be very little detail visible in the shot, as it is meant to give a general impression rather than specific information.
- 8. Medium shot Medium shot is a camera angle shot from a medium distance, A shot of a person from the knees up or waist up. Medium shots are relatively good in showing facial expressions but work well to show body language.
- 9. Close up shot In the closeup shot, a certain feature or part of the subject takes up most of the frame. A close up of a person usually means a close up of their face (unless specified otherwise). A close-up of a person emphasizes their emotional state.
- 10. Extreme Close up Extreme close up Focuses attention on detail of a detail. Tiny objects or areas, small portions can be magnified
- 11. Visualizing & Describing movements. Side to side - Pan ( camera pivots from fixed point to turn and Follow the action) - Truck ( lateral movement of camera when it is Mounted and fixed to move parallel to the action without pivoting.
- 12. The end.