Siegel+Gale Credentials

Siegel+Gale was tasked with creating a naming system and visual identity for Sprint's new joint venture with cable operators to bring digital cable programming and services to mobile devices. They created a new name, "Pivot", and naming architecture guidelines. They also developed a graphic identity to bring the names to life and guide how the Pivot brand was launched and applied across audiences by each partner company. The system allowed each partner to market the products within their footprints while connecting back to the parent brand.