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This document outlines the curriculum syllabus for a 6-week course on social media for educational purposes. The syllabus covers topics each week such as getting connected through social media, exploring popular social networks like Facebook and Twitter, and establishing organizational social media policies. Assignments include papers on critical thinking, the shift from Web 1.0 to 2.0, and the benefits of social learning in the workplace. The course introduces students to using social media for learning and collaboration in both educational and professional settings.
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- 1. SIGNATURE ASSIGNMENT: SOCIAL MEDIA AET 562 SOCIAL MEDIA PROFESSOR JAMES BEERMAN SOCIAL MEDIA FOR AN EDUCATIONAL PROGRAM By MICHAEL HARDING (mlharding99) https://www.livebinders.com/filetree/index for Faculty of University of Phoenix June 27, 2017
- 2. SIGNATURE ASSIGNMENT: SOCIAL MEDIA CURRICULUM SYLLABUS OVERVIEW The Social Media Education curriculum is designed for the adult student who goal is to become familiar with the evergrowing, ever changing world of online communications and particularly with the enormously popular social media networks used by organizational professionals and the valued tools to create expressive ideas and concepts, converse with friends and coworkers, collaborate with a team to accomplish a project, or start a dialog on topics of interest. This course will introduce learners who are beginners or novice the basic knowledge and skills in a constructivism model to give a firm foundation to build your competency level. Week One Assignments/Discussions Getting Connected - Critical Thinking Essay Introduction to Social Learning - Reflection Week Two Web 1.0 vs. 2.0 interface - Differential Essay Shift in Learning Culture - Learning Reflection Paper Week Three Ubiquitous Learning - Exploring Web Browsers; Google, Bing, and MSN Personal Learning Networks (PLN) - Connecting to people Community of Learning or Practice (CoP) - Creating a Network of Learning; like interest Week Four Exploring Popular Social Networks - Facebook, Twitter, and Linkedin
- 3. SIGNATURE ASSIGNMENT: SOCIAL MEDIA Popular Social Media Tools - Blogs, Wikis, and Podcasts Syllabus Continued Week Five Assignments/Discussions Organizational Social Learning - Social Media; Benefits Discussion Week Six Ethical Governance Policy - Governance Policy Adherence Paper Social Contracts - Discussion Federal Law: HIPAA; Confidentiality Note: All assignment are due at the end of each week and will be graded.
- 4. SIGNATURE ASSIGNMENT: SOCIAL MEDIA WEEK ONE GETTING CONNECTED Cooperative learning; students individually completing a portion of a group project or task to add to the whole; vs. Collaborative learning; where collectively the group complete the entire project together developing committed working relationships. INTRODUCTION TO SOCIAL LEARNING Social Learning Theory by Bandura; learning is a cognitive process that can occur through observation or direct instruction without reinforcement Social Networks such as in social media facilitate social learning and are utilize by organizations and corporations to develop communications, training and collaborative learning activities between leaders and employees. Learnersgainstrong workingrelationshipswithinstructorsandstudentsthroughonline learningsuchas connectingonFacebookorTwitter Assignment: “Critical Thinking Essay;” reflect on your experiences learning through people about a topic, event or activity. .
- 5. SIGNATURE ASSIGNMENT: SOCIAL MEDIA WEEK TWO Web 1.0 vs 2.0 Web 1.0 preceded 2.0 and required skilled Information Technology high skilled people to interface items and links and functions that today persons having fundamental skills can apply those same functions without being an expert in the technology. Learning Shift Learning constantly seeks information to address a problem at work, school, and community or just to satisfy curiosity (Mcloughlin & Lee, 3007). In doing so learners take advantage of digital and network technologies and in the context of social media learning becomes autonomous, formal and informal as well as an integral part of the college experience (Mcloughlin & Lee, 2010: Salaway & Caruso, 2009: Solomon & Schrum, 2007), Participation within a collaborative social media; Participation of those contributing information, discourse, and dialogue amongst friends, coworkers, and community seek timely responses to their concepts, ideas, perspectives and beliefs whether someone agrees with them or not. And this is the premise for the interaction with each other through social media which can lead to life changing behaviors and values learned Assignments: 1) Write a 350 word summary of the difference between 1.0 and 2.0 and discuss. 2) Reflect in 350 words how you participate in social media (phone/ computer).
- 6. SIGNATURE ASSIGNMENT: SOCIAL MEDIA WEEK THREE Ubiquitous Learning Immediacy;whereverlearnersare,theycangetinformation immediatelyandpermanently. Adaptability;Learnerscangetthe right informationatthe right place withthe rightway. Accessibility; Learners have access to document, data, and videos from anywhere Interactivity; Learners can interact with experts, teachers, and peers through synchronous or asynchronous communications. Personal Learning Networks Your personal selection of resources that will benefit your professional development. Explore and develop social media accounts according to your interest. Communities of Learning (Practice) A collaborative culture of persons sharing information, thoughts and ideas in a specific profession, discipline, expertise or expanded learning. Usually a diverse group that can span the globe and many different cultures, ethnicity, race, gender, and languages. Participantsworktogetheronprojects,researchandsupport othersthroughmentoringandteaching. Assignment: ResearchaCommunityof Practice (CoP) thatrelatestoyourskills,profession,orinterest.
- 7. SIGNATURE ASSIGNMENT: SOCIAL MEDIA WEEK FOUR Exploring Popular Networks Facebook; an online social media or social networking service based in Menlo, California. Has blogs, videos, pictures, and links to other websites, blogger’s, and is a great collaborative tool used by individuals and organizations worldwide. Twitter; microblogging network allowing only 140 characters per comment by blogger. You can choose who to follow or whose following you; also capable of setting private or public “tweets.” Linkedin; a professional networking service where professionals post a profile and or resume, Network with other professionals, follow blogs that are career- specific or of industry interest, find jobs, get endorsements or endorse someone else. Join communities of practice (CoPs) or learning communities. Linked to RSS integration. Popular Social Media Tools EduBlog; popular educational blog GoogleDocs; excellent collaborate tool YouTube; a video website very suitable for instructional/training environments. Skype; a popular podcast; audio messaging. Wikispace.com; popular with teachers; webpages you create and can be content edited chronologically by participants.
- 8. SIGNATURE ASSIGNMENT: SOCIAL MEDIA WEEK FIVE ORGANIZATIONAL SOCIAL LEARNING A trainer’s Perspective for Social Learning “For successful social learning projects, we must remember we’re dealing with people with needs, desires, and other priorities, and varying levels of confidence” (social media for trainers). Strategy before implementing a social learning program in the workplace Before implementing a social learning program in the workplace environment, or an adult learning environment, consideration must be given for the diverse issues and concerns individuals and groups of employees may have for levels of personal confidence, ability to share ideas and feelings (particularly on social media websites), resistance towards change, and building relationships outside their norm. In such cased program implementation should not be immediately put into place, but rather a steady increments allowing the growth of participation on a more voluntary basis as workers learn from each other. After which, it is determine that enough interest is being demonstrated, a formal learning curriculum can be started. Interpersonal relationships Interpersonal relationships are the foundation for human development and learning, and as Bandura (1975) suggest that a considerable part of learning comes from observation which is a primary learning function in the workplace. Relationships grow and prosper when mutual benefits are realize. Productivity in the workplace also reaps benefits by employees influence to motivate actions demonstrating improvements. Assignment: 350 word paper discussing the benefits of Social learning in the workplace.
- 9. SIGNATURE ASSIGNMENT: SOCIAL MEDIA WEEK SIX Organizational Governance Policy and Guidelines As individuals are adamantly flocking to social media, organizations are using this phenomena to reengage with their stakeholders and exploit it for their own use (Mangold & Faulds, 2009; Postman, 2009; Zerfass, Fink, & Linke, 2011). Taking advantage of viable source of communication has increase marketing and business activity improvements. But , McHale, (2012, p. 207) argues; ‘with the adoption of social media, a growing need exist for companies to establish social media policies and governance models to guide and monitor employee and corporate social media activities.’ Linke & Zerfass (2012) have argued that one of the primary challenges for organizational policy development is balancing the necessary regulation with the flexibility typical of social media. They have also pose that in order to incorporate social media into a broader organizational governance the field of “Social Contract Theory” should be considered to assist in the understanding of employee-employer relationships.
- 10. SIGNATURE ASSIGNMENT: SOCIAL MEDIA References Brake, Lisa (2014). Teachers Perception on Ethical Use of Educational Social Media Applications, Dissertation submitted to: Missouri Baptist University, Educational Division, Missouri Johnson, Jane. ‘Loose Twits Sink Fleets’ and Other Sage Advice: Social Media Governance, policies, and guidelines, Journal of Public Affairs, ISSN: 1472-3891, 05/01/2015 Manning,C.A.,(2015), Constructionof Personal LearningNetworkstoSupportNon-Formal Workplace Learningof TrainingProfessionals. http://dx.doi.org/10.3991/ijac.v8i2.4367 Menolli, Andre L. A., Malucelli, Andreia, & Reinehr, Sheila. Improving organizational learning: defining units of learning from social tools, Information in Education, 2013, Vol. 12, No. 2, 273-290. Swatis, Srivastava: dissertation (2016). Social learning of employee engagement, Faculty of Graduate School, Loyola University, Chicago, Illinois.