Simple process for automating and measuring social media posts when you create new content on WordPress
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James Bundey discusses integrating and automating social media updates within WordPress to improve efficiency in managing social accounts. He outlines tools like AddThis for sharing, Zapier for automation, and Buffer for managing posts across platforms while emphasizing that these processes can be implemented for free. The document includes tips on setup and the importance of testing to ensure smooth functionality.
Simple process for automating and measuring social media posts when you create new content on WordPress
- 1. Getting social with WordPress! ! ! …because “integrating & automating social media updates as you publish content in WordPress” is a really long title ! ! James Bundey @jamesbundey
- 2. A Bit About Me • I’m part of Creative Approach a small digital marketing agency - we build custom WordPress websites and other stuff • I’ve worked in variety of marketing roles • Nowadays I float between consultancy projects and developing digital marketing tools • I’ve been working with WordPress for 4+ years
- 3. The Grand Plan • Enable effective measurement • A process to manage social accounts • Automate the process, but keep some flexibility • Ultimately save time & effort • Do it for free if possible
- 4. The Process • Focus on the usual suspects • Facebook page • Google+ page • LinkedIn company page • The tools I use • Why I chose them • How to set it up
- 5. Managing Social Accounts! addthis.com
- 6. Managing Social Accounts! addthis.com • Select the social share buttons you want • Choose the layout • Grab the code & paste it into your theme • Alternatively download the WordPress plugin
- 7. Managing Social Accounts! addthis.com
- 8. Lets Get Automating! zapier.com
- 9. Lets Get Automating! zapier.com • Provides a platform for apps to talk to each other • Extensive & wide range • Extremely easy to set-up • Great free plan - 5 zaps & 100 tasks per month
- 10. Lets Get Automating! zapier.com • Set-up the trigger - in our case new Post/Page published • Connect your accounts • Match your fields
- 11. Lets Get Automating! zapier.com • Save the zap and away you go. ! However,! ! • Zapier doesn’t support every social media platform • No support for Google+ or LinkedIn company pages ! So, we need to use a work around……! ! !
- 12. The Work Around! bufferapp.com • Social media management platform • In this case we’re using it as an intermediary • Don’t register with a social account unless you intend to use it
- 13. The Work Around! bufferapp.com • Register your accounts • Free plan allows to connect one of each • Most importantly it supports LinkedIn company pages and Google+ pages
- 14. Back to zapier! zapier.com • Create new zaps, but this time our WordPress content is sharing to Buffer • Set-up a zap for each social account with Buffer
- 15. Back to zapier! zapier.com • Match your content • Set your schedule • Save your zap and away you go
- 16. Measure my clicks! bitly.com
- 17. Measure my clicks! bitly.com • Provide lovely shorten URLs • Provides viewing stats • Shows who else is sharing this link on Twitter
- 18. Registering my bitly account! bufferapp.com • Connect bitly account with Buffer • All zapier generated posts will now incorporate automatically generated links from Bitly.
- 19. Things to remember • The zap is linked to your WordPress account. Change your password and the link is broken • The WordPress excerpt field is great for matching fields. However, check it doesn’t mess with your theme • Everything shown can be done for free, free I tells ya. • I you’re a heavy social user or need more than one account for each social platform you’ll need to invest in a paid plan • Test & tweak as required. Review zapper test data & see what works for you
- 20. Questions? ! Connect with me @jamesbundey http://www.linkedin.com/in/jamesbundey I occasionally write about marketing stuff http://www.creativeapproach.com.au/our-blog/