This document provides simple rules for effectively managing in business. It discusses managing customers by understanding their needs and language, meeting core needs before adding value, and having a sense of urgency. It discusses managing people by being an inspiring leader who motivates others to dream bigger and do more. It discusses managing processes by creating agile and effective processes and continuously improving. It emphasizes the importance of self-management through self-awareness, self-mastery, self-learning, and having high emotional intelligence in order to take control of one's own destiny.