Site Audit - An 8-Step Checklist for 2021
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The document outlines essential steps for conducting a site audit, focusing on optimizing URLs, content organization, and mobile-friendliness. Key recommendations include using canonical tags appropriately, implementing 301 redirects for permanent changes, and ensuring high-quality, contextual images. It emphasizes keeping all content on a single domain and making it accessible on mobile devices for better user experience.
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Site Audit - An 8-Step Checklist for 2021
- 1. Site Audit - Steps to take (1/2) Pick one as your canonical in Sitemap. Do not use Canonical Tags unless you have duplicated content. WWW VS NON-WWW Migrate valuable content, showcase customer examples. Answer questions. Organize content based on your audience identity. Answer objections. BLOG Do not use 307 unless is only for two weeks max. Use 301 instead. PERMANENT REDIRECTS Above the fold. Prefer short forms to reduce friction. Make it mobile friendly. CONTACT US
- 2. Site Audit - Steps to take (2/2) URLs should be descriptive and summarize your page content. Add a link back to the homepage on every page. URLS Images must be of high-quality, mobile optimised and be contextualised. GALLERY Keep all your content on a single domain. including blogs, videos, or events. MORE THAN ONE DOMAIN A website needs to be optimised for mobile devises bith in terms of format and speed. MOBILE-FRIENDLY