Sky escape
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The document summarizes a business pitch for SkyEscape, an emergency escape device (EED) that transports up to 4 people per carrier down the side of tall buildings at a rate of 2 meters per second. The EED offers building owners a high safety standard for evacuating tall buildings in an emergency. It has the potential to raise building values and rents while allowing some buildings to exclude emergency staircases. The business model involves an initial product sale followed by ongoing maintenance services. The target market includes over 30,000 buildings over 35 meters tall in markets that could adopt the retrofit solution or use it in new construction.
Sky escape
- 1. Business Pitch SkyEscape The Emergency Escape Device (EED)
- 2. Background Businessplan - SkyEscape 2 15.05.2012
- 3. The Solution • Four person carrier on the building faces • Descent ≈ 2 m/s • Capacity – 4 persons per 90 sec for each rail • For a 100 m tall building w. 12 rails – 1440 ppl/h • Redundant system Businessplan - SkyEscape 3 15.05.2012
- 4. The Product Businessplan - SkyEscape 4 15.05.2012
- 5. Value proposition • Building owners can safe lives • High standard of safety for users of tall buildings • Raise signal value for building owners • Higher rent income for building owners • Possible to exclude a emergency staircase in new constructions Businessplan - SkyEscape 5 15.05.2012
- 6. Business Model • A Product/Service System • Stage one: – Sell physical product – the EED • Stage two: – Providing a service such as: • Sale of maintenance carrier • Maintenance of the building • Window cleaning Businessplan - SkyEscape 6 15.05.2012
- 7. Market Size • Buildings taller than 35m • 30.000 buildings of this height • Expected market share of min 0,5% • No strong market leader • Retrofit solution in the west • New constructions in the east Businessplan - SkyEscape 7 15.05.2012
- 8. Customers • The entrepreneur constructing new buildings – Primary market • Owners of existing buildings – Secondary market • Insurance Companies – Business partners Businessplan - SkyEscape 8 15.05.2012
- 9. Economics (corrected from BP) • Total investment of approx. 6 mill. DKK • Breakeven at 2015 • Production cost – 9 mill. DKK – 100 m. tall building – 12 rails mounted in total – 90 carriers in total • Sales price – 11,3 mill. DKK • Investor can achieve an “exit” by 2019 Businessplan - SkyEscape 9 15.05.2012
- 10. Thank you! Any questions? Businessplan - SkyEscape 10 15.05.2012