41631 lecture 3 pt1 tech entrepreneurship methods
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The agenda covers topics related to technology entrepreneurship including: - A 90 minute session on the Lean Startup methodology with introductions and descriptions of central concepts. - Two sessions totalling 2 hours and 10 minutes on SCRUM, divided into two parts. - Three short breaks are scheduled throughout the day.
41631 lecture 3 pt1 tech entrepreneurship methods
- 1. Agenda 19-02-2013 08:30 – 09:00 Technology Entrepreneurship Methodology 09:00 – 09:10 Lean Startup – a quick introduction 09:10 – 09:25 Break 09:25 – 10:05 Lean Startup – Description of central concepts 10:05 – 10:20 Break 10:20 – 11:00 SCRUM – Part 1 09:10 – 09:25 Break 11:15 – 11:55 SCRUM – Part 2 1 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 2. Building a business Technology entrepreneurship methodology Jakob Bejbro Andersen jaban@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement: “Original material by Thomas J. Howard and Jakob Bejbro Andersen for course 41631 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”
- 3. The special case of ”Technology Entrepreneurship” • Entrepreneurship in general can be characterised as: The identification, development and exploitation of opportunities by single persons (entrepreneurs). • Technology entrepreneurship is a subset characterised by being highly dependant on technology for creating value. • The development of technology into commercially attractive products/services is described well in literature (innovation). 3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 4. Prerequisites for Innovation methods ESTABLISHED STARTUP Knowledge High levels of knowledge Incufficient knowledge, founded in staff and data perhaps specific to certain management systems fields (the advantage?). Organisation Well established organisation with departments aligned to Restricted to roles. company functions. No hierarchy. Responsibilities The business development task is divided into sub-tasks Ad-hoc or vaguely defined. placed in departments. Development The relations between the Cross-disciplinary. Teams often development’s stakeholders lack necessary knowledge and environment are well known. competencies. Customer Customer dialogue is handled Customer is (or should be) by the sales department closely coupled to the proximity development Level of Similarity between Most tasks are solved for the development projects is likely first time. Importance of repetition to be of a high degree. tasks changes over time. 4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 5. IPD: In an established company Market Well-known relations Need (situation) Product $ Well-known relations Production 5 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 6. IPD: In a startup What now? ? Market ? ? What $ Need now? ? (situation) Product ? ? What now? ? ? Production ? ? ? … So, why do we need the development log? 6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 7. A tool to match the task at hand • The tools deployed need to reflect the nature of the task. Contextual Established company Startup setting Prerequi- • High degree of certainty. • Low degree of certainty. sites • Good knowledge • Large gaps in knowledge. coverage. • Focus on effectuation. • Focus on product costs. • Ad-hoc / bricolage • Plannable progress. oriented process. • Sufficient resources. • Few resources (time, $). Tools • Stage Gate Model • Lean Startup (to follow) available • Lean • … and a few (in Engineering Design) • SCRUM derivatives. • Total Quality Management • Gantt Charts • Product Architectures & Platforms. • … and many more! 7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 8. A closer look: The Stage Gate Model* •What is required to execute the stage gate model? •How well does the model handle changes in the surroundings? •Does it operate well when there are gaps in team’s knowledge? Spend 5 minutes discussing the questions * Robert Cooper, A process model for industrial new product developement, IEEE: Transactions on Engineering Management, Vol. EM-30, No. 1, February 1983 8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 9. Product Stage Product/Service- architectures Lean gate Gantt ED and Tech Entrepreneurship SCRUM Systems & Platforms Startup model Charts Model developments / tweaks Stage Lean gate Startup model Gantt SCRUM Charts Product/Service- Systems Product architectures & Platforms Poor match Good match 9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 10. The Development Log The DL is a tool for: • Navigating and managing complexity. • Prioritising tasks. • Handling team resources. • Specifically designed for the entrepreneurial process. The DL is not: • A tool prescribing approaches and solutions. • Specific to engineering design. 10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
- 11. Questions? 11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark