Crowdsourcing - IPU user driven innovation day
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The document discusses crowdsourcing and lead users in product development. It defines crowdsourcing and describes its uses, including crowd funding, crowd labor, crowd innovation, distributed knowledge, and crowd creativity. Crowdsourcing can be used for tasks like debugging, advertising, proofreading, and surveys. It also discusses using crowdsourcing for innovation, aesthetics, and branding. The document advocates building the crowd into products and challenges the reader to find internal projects that could utilize crowdsourcing with a small budget.
Crowdsourcing - IPU user driven innovation day
- 1. Crowdsoucing & Lead users IPU - Brugerinddragelse i produktudvikling Thomas J. Howard thow@dtu.dk www.thomasjhoward.com Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement: “Original material by Thomas J. Howard, The Technical University of Denmark”
- 2. What is Crowdsourcing? 2 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 3. Innovation Divergent/ Convergent / Solution Evaluation Problem Solving Social Challenges Push & Pull 3 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 4. 4 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 5. 5 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 6. But crowdsourcing is more than just a design competition 6 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 7. Types of Crowdsourcing Crowd Funding (22% of sites) Crowd Labour (8% of sites) Crowd Innovation (10% of sites) Distributed Knowledge (37% of sites) Crowd Creativity (14% of sites) (Aesthetics & Branding) Tools (9% of sites) 7 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 8. Crowdfunding Tech Art Social 8 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 9. Funding 9 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 10. Funding 10 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 11. Crowdsourcing How would we use it? 11 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 12. Funding 12 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 13. Labour •Debugging •Advertising and testimonials •Proofreading •Web-design •Graphic enhancement •Website testing •Surveys •Data entry 13 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 14. http://www.businessinsider.com telegraph.co.uk 14 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 15. Aesthetics & Branding •Fashion •Sounds •Artwork •Logos •Graphic Design •Photography and Images Competition Driven 15 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 16. Aesthetics & Branding 16 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 17. Innovation 17 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 18. Innovation 18 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 19. Innovation 19 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 20. Anything left for us to do? 20 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 21. But crowd innovation can be much, much more that simply substituting your work with the crowd... ...we need to consider how to build the crowd into our products 21 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 22. 22 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 23. www.opendesignconsulting.org 23 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 24. Challenge 24 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 25. Lets either: 1. Go through your project portfolio to find benched projects with some promise, or, 2. Run an internal idea competition, or, 3. Start an external competition, Give us 10.000dkk to play with, 1 member of staff 1 day/week... ... Lets see what we and the crowd can do! 25 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
- 26. Thank you! Questions ? Thomas J. Howard, Associate Professor, PhD Technical University of Denmark (DTU), Department of Mechanical Engineering Section for Engineering Design and Product Development Building 426, Produktionstorvet, 2800 Lyngby, Denmark Telephone (+45) 4525 4741 Homepage www.thomasjhoward.com Email thow@dtu.dk Skype thomas-james-howard 26 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
Editor's Notes
- #12: 3-5