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Crowdsourcing
Thomas J. Howard
thow@mek.dtu.dk

                         Unless otherwise stated, this material is under a Creative
                         Commons 3.0 Attribution–Share-Alike licence and can be
                         freely modified, used and redistributed but only under the
                         same licence and if including the following statement:
“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development
Department of Mechanical Engineering, The Technical University of Denmark”
What is Crowdsourcing?




2   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
    Department of Mechanical Engineering, The Technical University of Denmark
Types of Crowdsourcing

Crowd Funding (22% of sites)

Crowd Labour (8% of sites)

Crowd Innovation (10% of sites)

Distributed Knowledge (37% of sites)

Crowd Creativity (14% of sites)
(Aesthetics & Branding)
Tools (9% of sites)
3   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
    Department of Mechanical Engineering, The Technical University of Denmark
Crowdsourcing

                          How would we use it?




4   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
    Department of Mechanical Engineering, The Technical University of Denmark
Crowdfunding

Tech                                                                                                   Art




                                                            Social
 5     Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
       Department of Mechanical Engineering, The Technical University of Denmark
Funding




6   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
    Department of Mechanical Engineering, The Technical University of Denmark
Funding




7   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
    Department of Mechanical Engineering, The Technical University of Denmark
Funding




8   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
    Department of Mechanical Engineering, The Technical University of Denmark
Funding


    Magnetic Lights Project




9     Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
      Department of Mechanical Engineering, The Technical University of Denmark
Innovation

Divergent/                                                                                          Convergent /
                                                                                              Solution Evaluation
Problem Solving




Social Challenges




                                                       Push & Pull

  10      Original material by Thomas J. Howard for course 42629 – Innovation and Product Development       2012
          Department of Mechanical Engineering, The Technical University of Denmark
Innovation




11   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Innovation

       BATTERY-LESS MAGNETIC
       BICYCLE LIGHTS - Never find
       yourself in the dark again!




                                                                                Troels Pedersen




12   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Innovation


BATTERY-LESS MAGNETIC
BICYCLE LIGHTS - Never find
yourself in the dark again!



                                         Magnets clipped to
                                         spokes, copper coil inside the
                                         light unit




13     Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
       Department of Mechanical Engineering, The Technical University of Denmark
Innovation




14   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Labour

•Debugging
•Advertising and testimonials
•Proofreading
•Web-design
•Graphic enhancement
•Website testing
•Surveys
•Data entry



15   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Aesthetics & Branding

•Fashion

•Sounds

•Artwork

•Logos

•Graphic Design

•Photography and Images

Competition Driven
16   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Aesthetics & Branding




17   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Aesthetics & Branding
                                        Reelight




18   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Anything left for us to do?




19   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Crowdsourcing is now a mature field,
        use it and master it.




20   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Questions




                                                   ?
21   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark
Exercise


In your project teams, produce a strategy
 for how you may use crowdsoucing,
 where it would be of most benefit to your
 project and team.

Consider the skills and competencies your
 team is lacking.


22   Original material by Thomas J. Howard for course 42629 – Innovation and Product Development   2012
     Department of Mechanical Engineering, The Technical University of Denmark

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42629 lecture 2 pt2

  • 1. Crowdsourcing Thomas J. Howard thow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement: “Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”
  • 2. What is Crowdsourcing? 2 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 3. Types of Crowdsourcing Crowd Funding (22% of sites) Crowd Labour (8% of sites) Crowd Innovation (10% of sites) Distributed Knowledge (37% of sites) Crowd Creativity (14% of sites) (Aesthetics & Branding) Tools (9% of sites) 3 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 4. Crowdsourcing How would we use it? 4 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 5. Crowdfunding Tech Art Social 5 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 6. Funding 6 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 7. Funding 7 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 8. Funding 8 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 9. Funding Magnetic Lights Project 9 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 10. Innovation Divergent/ Convergent / Solution Evaluation Problem Solving Social Challenges Push & Pull 10 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 11. Innovation 11 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 12. Innovation BATTERY-LESS MAGNETIC BICYCLE LIGHTS - Never find yourself in the dark again! Troels Pedersen 12 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 13. Innovation BATTERY-LESS MAGNETIC BICYCLE LIGHTS - Never find yourself in the dark again! Magnets clipped to spokes, copper coil inside the light unit 13 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 14. Innovation 14 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 15. Labour •Debugging •Advertising and testimonials •Proofreading •Web-design •Graphic enhancement •Website testing •Surveys •Data entry 15 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 16. Aesthetics & Branding •Fashion •Sounds •Artwork •Logos •Graphic Design •Photography and Images Competition Driven 16 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 17. Aesthetics & Branding 17 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 18. Aesthetics & Branding Reelight 18 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 19. Anything left for us to do? 19 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 20. Crowdsourcing is now a mature field, use it and master it. 20 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 21. Questions ? 21 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
  • 22. Exercise In your project teams, produce a strategy for how you may use crowdsoucing, where it would be of most benefit to your project and team. Consider the skills and competencies your team is lacking. 22 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark

Editor's Notes