42629 lecture 2 pt5
Download as PPTX, PDF1 like308 views
Open design (open hardware) involves making product blueprints and designs openly available and modifiable. This document discusses reasons for open design like funding R&D over patents and maximizing value for customers. It also covers open design licenses and how openness can empower people and drive innovation. While open design provides benefits, questions remain around generating revenue from freely sharing designs. The document suggests potential revenue models including expertise sales, complementary products, and value from product use.
![The old mindset of product development
Andreasen and
Hein [1987]
15 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark](https://image.slidesharecdn.com/42629lecture2pt4-120206213954-phpapp01/85/42629-lecture-2-pt5-15-320.jpg)
![Stakeholders and their relations
Wittenborg
Coffee beans
Coffee supplier
Company/customer
User
Key Coffee contact
Money-flow Service
[design.ing student project, 2004
Communication Products/materials from McAloone, Bey & Mougaard 11]
16 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark](https://image.slidesharecdn.com/42629lecture2pt4-120206213954-phpapp01/85/42629-lecture-2-pt5-16-320.jpg)
![Open Design – A New IPD Consideration
Howard [2012]
17 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark](https://image.slidesharecdn.com/42629lecture2pt4-120206213954-phpapp01/85/42629-lecture-2-pt5-17-320.jpg)
42629 lecture 2 pt5
- 1. Open Design (Open Hardware) Thomas J. Howard thow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement: “Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”
- 2. Open Source to Open Design 2 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 3. Open Source to Open Design Source Code Design Blueprints 3 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 4. Why Open Design? To fund R&D rather than legal fees for patent disputes. To maximise the value of the product to the crowd and allow them to develop design derivatives To gain from being visible and influential. 4 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 5. How Open are we to be? Choosing the correct licences will be crucial: Attribution - CC BY This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials. Attribution-ShareAlike - CC BY-SA As CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects. Attribution-NoDerivs - CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. Attribution-NonCommercial - CC BY-NC This license lets others remix, tweak, and build upon your work non -commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. Attribution-NonCommercial-ShareAlike - CC BY-NC-SA This license lets others remix, tweak, and build upon your work non -commercially, as long as they credit you and license their new creations under the identical terms. Attribution-NonCommercial-NoDerivs - CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially. http://creativecommons.org/licenses/ 5 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 6. Open Design An emerging paradigm... a gift to the people and society... 6 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 7. Open Design Empowers People and Drives Innovation 7 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 8. Flying Open Sourcers 8 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 9. Flying Open Sourcers 9 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 10. The Open Design Library 10 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 11. FREE BEER 1.0 11 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 12. FREE BEER cont... FREE BEER 2.5 (Right) FREE BEER 4.0 (Below) 12 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 13. Open Design (Open Hardware) An emerging paradigm... a gift to the people and society... ...but can you really make money from giving things away for free? 13 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 14. How big would Google be if it charged for each search ? How successful would Apple be if iTunes wasn’t free ? Who pays for an internet browser ? 14 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 15. The old mindset of product development Andreasen and Hein [1987] 15 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 16. Stakeholders and their relations Wittenborg Coffee beans Coffee supplier Company/customer User Key Coffee contact Money-flow Service [design.ing student project, 2004 Communication Products/materials from McAloone, Bey & Mougaard 11] 16 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 17. Open Design – A New IPD Consideration Howard [2012] 17 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 18. Benefits of Open Design • Rapid and cheap publicity • Multiuser development & Expert customers • Increased product varieties • Competition killer • Suboptimal is forgivable Revenue from Open Design • Sale of expertise • Spin-off products • Straight production • Advertising & Front of shelf model • Value from the use phase 18 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 19. Future work • Open Design currently lacks a robust platform enabling collaboration partial design level. This must be developed to accelerate the movement an build complexity into the products. •To produce a catalogue of archetypal business model suitable for launching products as open designs. 19 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 20. Open Design ”Though in its infancy, it's only a matter of time before the Open Source hardware domain experiences a growth spurt similar to its Open Source software counterpart. While we sleep, the adoption of Open Source hardware should open up the playing field and ultimately revolutionize the technology landscape as we know it. This transformation will be most evident in the appliance world of audio and video devices, mobile and VoIP phones, games and entertainment servers, gateways and security devices, robots, PDAs, and the like.” BOB WALDIE, OpenGear 20 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 21. Questions ? Masters projects in this area welcome! 21 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 22. Open Design Consulting • Asta and Gudrun • Master thesis at DTU Management • Initial research questions – Are there a set of archetypal business models for open design projects? – Are all projects/products suitable for open design? • If you would like to see more: https://sites.google.com/site/thomasjameshowardhomepage/masters- projects/open-design/open-design-business-models 22 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 23. 23 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 (Pisano, G.P. and Verganti, R. (2008). Which Type of Collaboration Department of Mechanical Engineering, The Technical University of Denmark is right for
- 24. Open Collaboration Exercise 1. Relate your product/service to each of the four modes and determine how the product development process would be influenced. 2. Choose the most suitable mode for your specific product/service and create a business model. Indicate where and how you will capture value. 3. Why is this the most suitable mode of collaboration? 24 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 25. Summary •As an start-up it is essential to lever value from open innovation practices. •Crowdsourcing will help you to compete through providing a flexible and expert workforce. •The new paradigms of design-business models such as PSS and Open Design have great scope for innovation an must be carefully considered. 25 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark
- 26. For Friday Meet in 303A room 44 at 13:00 Each team to give a 1 minute pitch to describe its business idea* to the rest of the course. Try to state: • what is your biggest concern, and • what theme of the VC you are likely to enter This will be done each friday where we aim to help each other out with our business concerns and to promote knowledge and experience sharing, especially with those submitting to the same theme. * Choose your best idea. 26 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012 Department of Mechanical Engineering, The Technical University of Denmark