SLF SESSION | Next Generation Sales Enablement
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Next Generation Sales Enablement focuses on using advanced analytics and business intelligence to maximize the impact of each advisor meeting and sales interaction, as meetings become more elusive and there are fewer opportunities to interact with advisors. Analytics can help bridge the gap between average and top salespeople by analyzing buyer behavior and customer journeys to guide representatives. The panel will discuss challenges in engaging advisors and optimizing each opportunity.
SLF SESSION | Next Generation Sales Enablement
- 1. Next Generation Sales Enablement
- 2. Advisor Meetings are More Elusive Source: DST kasina’s Advisor Insights service, in partnership with Horsesmouth
- 3. Advanced Analytics Have Impact Sources: Forrester, Buyer Behavior Helps B2B Marketers Guide The Buyer's Journey, 2012; McKinsey & Company, Transforming Customer Experience: From Moments to Journeys, 2013; Forbes.com
- 4. BI Can Bridge the Gap Between Average & Top Salespeople Source: DST kasina’s Productivity Insights service
- 5. With Fewer Interactions, Each Call & Meeting Must Maximize Impact
- 6. With Fewer Interactions, Each Call & Meeting Must Maximize Impact
- 7. Our Panel • Deep Ratna Srivastav – Franklin Templeton • Mario Barbato – Lord Abbett • Lee Kowarski – DST kasina