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www.nicsa.org | #WebinarWednesday
Understanding
Regulation Best Interest
August 13, 2019
Presenters
Chad Fleck
Vice President Compliance
Fidelity Investments
www.nicsa.org | #WebinarWednesday
Jay Herold
Vice President and Senior Counsel
MFS
Moderator
Jeff Cook
Director of Regulatory Compliance
DST Systems
Thomas Grygiel
Principal Consultant
ACA Compliance Group
www.nicsa.org | #WebinarWednesday
Release No. 34-86031 Regulation Best Interest:
The Broker-Dealer Standard of Conduct
• Application
– “Retail” customers
– Recommendations – securities transaction, investment strategy, account/roll
• Disclosure Obligation
– Capacity
– Fees & Costs
– Type & scope of services
– Limitations on recommendations
• Care Obligation
– Reasonable-basis (what I call “Know your security”)
– Best interest of the particular customer based on the customer’s profile
– Series of recommendations
• Conflict of Interest Obligation
– Identify & eliminate
– Identify, mitigate & disclose
• Compliance Obligation
– Policies & procedures
– Supervisory program
• Records
– All information collected and provided to a retail customer
– Identity of representative responsible for the account
– 6 years
Similar to/based on the core elements of
FINRA’s Suitability Rule
www.nicsa.org | #WebinarWednesday
Release No. IA-5248 Commission Interpretation Regarding Standard
of Conduct for Investment Advisers
• Duty of Care
– Best Interest
• Reasonable inquiry into client’s objectives (Similar to “Know your customer”)
• Assess and align to customer’s profile (Similar to “Customer-specific suitability”)
• Reasonable investigation into securities (Similar to “Reasonable-basis” suitability)
– Best Execution
• Maximize value for the client
• Periodically evaluate
– Monitoring Over the Course of the Relationship
• Duty of Loyalty
– Eliminate or mitigate & disclose
– Quality/specificity of disclosures
Also similar to the core elements of
FINRA’s Suitability Rule
www.nicsa.org | #WebinarWednesday
Release No. IA-5249 Commission Interpretation Regarding the Solely
Incidental Prong of the Broker-Dealer Exclusion from the Definition of
Investment Adviser
• Advice is Outside of the Broker-Dealer Exemption If:
– A broker-dealer’s primary business is giving advice as to the value and
characteristics of securities or the advisability of transacting in securities; or
– The advisory services are not offered in connection with or are not reasonably
related to the broker-dealer’s business of effecting securities transactions
• Facts & Circumstances Assessments
• Examples:
– Discretion
– Account monitoring
www.nicsa.org | #WebinarWednesday
Release 34-86032 Form CRS Customer Relationship Summary &
Release IA-5247 Amendments to Form ADV
• Prepare
– 2/4 page limit
– Plain English, fair disclosure
– Follow SEC’s instructions
• Required content for each category
• Conversation starters
– Machine readable
• File
– Web CRD/IARD
• Deliver
– Post online
– Existing customers
– New customers
– Electronically / Paper (first in any set of materials)
• Maintain & Amend
Assess business
• Print vendors
• Advisor policies & procedures, training,
delivery processes, and supervision
www.nicsa.org | #WebinarWednesday
Reg BI vs. DOL Fiduciary Rule
SEC Regulation Best Interest
• Account type agnostic
• Imposes a Best Interest Standard
• SEC will enforce the Rule (FINRA most
likely also)
• Enforcement will include restitution
and penalties
• Suitability standard is component of
Best Interest
• Conflicts need to be disclosed,
mitigated or eliminated
• Best Interest Standard not defined
DOL Fiduciary Rule
• Focused on IRAs and ERISA Plans
• Imposes Best Interest Standard via
Impartial Conduct Standards
• Regulatory and class action lawsuits
• Allows for a waiver of punitive damages
• Impartial Conduct Standards include:
Best Interest, Reasonable Compensation
and no misleading statements
• Conflicts may be permitted with Best
Interest Contract or Prohibited
Transaction Exemption
• Impartial Conduct Standards
www.nicsa.org | #WebinarWednesday
Areas to Consider
• Define Best Interest
• Identify Conflicts of Interest
– Disclose
– Mitigate
– Eliminate
• How to Document Best Interest
– Updates to SEA Rules 17a-3 and 17a-4
• Compensation
• Training
• State Best Interest/Fiduciary Rules
• Certified Financial Planner –Fiduciary Standard
www.nicsa.org | #WebinarWednesdayswww.nicsa.org | #WebinarWednesdays
Q&A

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Understanding Regulation Best Interest

  • 2. Presenters Chad Fleck Vice President Compliance Fidelity Investments www.nicsa.org | #WebinarWednesday Jay Herold Vice President and Senior Counsel MFS Moderator Jeff Cook Director of Regulatory Compliance DST Systems Thomas Grygiel Principal Consultant ACA Compliance Group
  • 3. www.nicsa.org | #WebinarWednesday Release No. 34-86031 Regulation Best Interest: The Broker-Dealer Standard of Conduct • Application – “Retail” customers – Recommendations – securities transaction, investment strategy, account/roll • Disclosure Obligation – Capacity – Fees & Costs – Type & scope of services – Limitations on recommendations • Care Obligation – Reasonable-basis (what I call “Know your security”) – Best interest of the particular customer based on the customer’s profile – Series of recommendations • Conflict of Interest Obligation – Identify & eliminate – Identify, mitigate & disclose • Compliance Obligation – Policies & procedures – Supervisory program • Records – All information collected and provided to a retail customer – Identity of representative responsible for the account – 6 years Similar to/based on the core elements of FINRA’s Suitability Rule
  • 4. www.nicsa.org | #WebinarWednesday Release No. IA-5248 Commission Interpretation Regarding Standard of Conduct for Investment Advisers • Duty of Care – Best Interest • Reasonable inquiry into client’s objectives (Similar to “Know your customer”) • Assess and align to customer’s profile (Similar to “Customer-specific suitability”) • Reasonable investigation into securities (Similar to “Reasonable-basis” suitability) – Best Execution • Maximize value for the client • Periodically evaluate – Monitoring Over the Course of the Relationship • Duty of Loyalty – Eliminate or mitigate & disclose – Quality/specificity of disclosures Also similar to the core elements of FINRA’s Suitability Rule
  • 5. www.nicsa.org | #WebinarWednesday Release No. IA-5249 Commission Interpretation Regarding the Solely Incidental Prong of the Broker-Dealer Exclusion from the Definition of Investment Adviser • Advice is Outside of the Broker-Dealer Exemption If: – A broker-dealer’s primary business is giving advice as to the value and characteristics of securities or the advisability of transacting in securities; or – The advisory services are not offered in connection with or are not reasonably related to the broker-dealer’s business of effecting securities transactions • Facts & Circumstances Assessments • Examples: – Discretion – Account monitoring
  • 6. www.nicsa.org | #WebinarWednesday Release 34-86032 Form CRS Customer Relationship Summary & Release IA-5247 Amendments to Form ADV • Prepare – 2/4 page limit – Plain English, fair disclosure – Follow SEC’s instructions • Required content for each category • Conversation starters – Machine readable • File – Web CRD/IARD • Deliver – Post online – Existing customers – New customers – Electronically / Paper (first in any set of materials) • Maintain & Amend Assess business • Print vendors • Advisor policies & procedures, training, delivery processes, and supervision
  • 7. www.nicsa.org | #WebinarWednesday Reg BI vs. DOL Fiduciary Rule SEC Regulation Best Interest • Account type agnostic • Imposes a Best Interest Standard • SEC will enforce the Rule (FINRA most likely also) • Enforcement will include restitution and penalties • Suitability standard is component of Best Interest • Conflicts need to be disclosed, mitigated or eliminated • Best Interest Standard not defined DOL Fiduciary Rule • Focused on IRAs and ERISA Plans • Imposes Best Interest Standard via Impartial Conduct Standards • Regulatory and class action lawsuits • Allows for a waiver of punitive damages • Impartial Conduct Standards include: Best Interest, Reasonable Compensation and no misleading statements • Conflicts may be permitted with Best Interest Contract or Prohibited Transaction Exemption • Impartial Conduct Standards
  • 8. www.nicsa.org | #WebinarWednesday Areas to Consider • Define Best Interest • Identify Conflicts of Interest – Disclose – Mitigate – Eliminate • How to Document Best Interest – Updates to SEA Rules 17a-3 and 17a-4 • Compensation • Training • State Best Interest/Fiduciary Rules • Certified Financial Planner –Fiduciary Standard