A Very Brief History of (Neuro) Marketing

This document discusses neuromarketing and how neuroscience can be applied to better understand consumer behavior. It notes that traditional market research methods are limited because people don't always act in line with their thoughts and feelings. Several studies are summarized that show people have different preferences when blindly tasting products like Coke vs Pepsi compared to when the brands are visible. The document argues that combining neuroscience, algorithms, and improved research design can provide more accurate insights into how the brain reacts and predicts consumer behavior, outperforming classic market research methods. It introduces several neuroscience and marketing experts and gives examples of how measuring brain activity at different price points can reveal the optimal price for a product.