Techmap Neuromarketing
- 1. Seduction, Influence & Persuasion Is the future of neuro-marketing all in our heads? Techmap London Monday 14 May 2012
- 3. This is what we do…! 12345 Customer research Informed Experience solutions & measurement! decision-making! designed! Social, Mobile, Kiosk © Foviance 2012!
- 4. …we do it across…! Web! Mobile! Kiosks/Device! Social! Retail! Print! Brand! Telephony! Social, Mobile, Kiosk © Foviance 2012!
- 5. … and we do it for…! Social, Mobile, Kiosk © Foviance 2012!
- 7. Using an understanding of how the brain works and what stimulates it to design marketing that ‘triggers’ a desired behaviour or attitude.
- 9. Synapse Neurotransmitters Synaptic cleft
- 12. THINK (COGNITION) FEEL (EMOTION)
- 13. Examples!
- 14. 01 Behaviour
- 15. LOYALTY CARD A! LOYALTY CARD B! 1 2 3 1 2 3 4 5 6 4 5 6 7 8 9 7 32% return rate 8 9 7% r eturn 10 11 12 rate
- 16. 18% of ‘c 70% omp remo laine ved o rs’ re r adj purc uste hase d co d mpla int
- 17. $5 45% vs 1 4%
- 18. 45% vs 4 5%
- 20. Incre a sed s atisf by 41 actio % n
- 24. • 42 different jams 60% looked 3% bought • 3 different jams 40% looked 30% bought 1000 browsers, £1 per jar • 42 jams = £18 • 3 jams = £120
- 27. Increas ed ARP of the U by 6 relevan % & 7% t wine
- 28. Increased ARPU by 18%
- 29. by 0 .21% dA RPU Incr ease
- 30. Most IKEA you store anti- s nav clock igate wise
- 31. 03 Pricing
- 32. A. Family Easter Eggs £9.99 B. Family Easter Eggs Ten pounds C. Family Easter Eggs 10
- 33. A. Bose Headphones £9.99 B. Bose Headphones Ten pounds C. Bose Headphones 10
- 34. ONLY! £1.99!
- 35. Priming
- 37. Peak-end rule PEAK Satisfaction END Time
- 39. Thank you for listening Richard Sedley E: richard.sedley@foviance.com T: @richardsedley Credit to @MrJoe for the initial slides that I based on ones I saw him present