The document provides tips for using social media, specifically Facebook, Twitter, and LinkedIn, for educational organizations. It recommends posting regularly on Facebook using hashtags and visual posts. For Twitter, it advises using hashtags and linking to interesting articles instead of direct sales pitches. LinkedIn group tips include identifying relevant groups, participating in discussions, and inviting connections to join your group. The overall goal is for educational organizations to leverage social media for brand reputation management, cost-effective marketing, and sharing their voice.