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SM Tools and Help

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The document discusses various online tools and resources for search engine optimization (SEO) and webmaster assistance. It highlights both the advantages and drawbacks of several tools like Google Webmaster Central, Yahoo Site Explorer, and Google Analytics, while emphasizing that many tools may not be necessary. Additionally, it offers suggestions for staying updated through blogs, forums, and feed readers.

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Online Help & Tools Tools, Search Blogs & Online Help Michael Motherwell SEO Bloke - WMS Consulting http://www. wmsconsulting .com.au/ cebit / Conference @ CeBIT Australia Darling Harbour, Sydney 2 May 2007
Danger Will Robinson! Tools Are NOT the Key Those Who Can’t Do, Make Tools Snake Oil Salesmen Most A Waste Of Money Most A Waste Of Time As Well Usually, There’s A Free Alternative
Google Webmaster Central www.google.com/webmasters/ www.google.com/webmasters/tools/
The Tools Requires Validation (Metatag or File) robots.txt Validator Shows Crawl Errors Shows Detailed Links (+ Anchor Text) Shows Limited Queries Manage Sitemaps (XML Feed)
Yahoo Site Explorer http:// siteexplorer .search.yahoo.com/ Check links Check Indexing (Last Date, Pages etc)
Google Analytics www. google .com/analytics/ Pros Free (As In Beer) Easy To Implement (JavaScript) Cons Privacy No (To Little) Support Challenging Terminology
Keyword Research Overture - Australia – USA – All Wordtracker ( trial ) – Uses Dogpile Keyword Discovery ( trial ) – Uses ISP logs Digitalpoint – Wordtracker + Overture Google’s Tool – No Numbers
Online SEO Tools Links Current Link Popularity Digitalpoint Backlink Tracker Search Engine Saturation (Pages indexed) SEO Browser – How SEs See Sites
Programs Xenu Link Sleuth – Sitemap Creator Webbug – Check HTTP Headers Find Link Partners Zeus Arelis Link Analysis Optilink
Browser Add-ons IE Google Toolbar (To Check PageRank) Alexa Toolbar Yahoo Toolbar (Google’s Better) Firefox Web Developer Toolbar SearchStatus – (Alexa + PageRank) SEO-For- Firefox Be Careful !
Keeping Up To Date RSS Feeds Benefits Keep up to date trivially Keep track of all the “Latest” Drawbacks Can become “Noise” Can get worse than Spam
Feed Readers Programs Great News , FeedReader , FeedDemon Email As Well Opera (integrates with Mail) Thunderbird (Mozilla Email Client) Online Gmail Bloglines
Recommended Blogs Matt Cutts (aka GoogleGuy) Official Search Engine Blogs SEO Blogs Search Engine Land (News) SERoundtable (News) SEO By The Sea (Patents) SEOMoz (Ideas) My List
Newsletters Advisor – Weekly Q/A + Guest Article SearchDay – Daily Article + Links Search Engine Guide – For SMEs
Forums Webmasterworld – Biggest (And Noisiest) Search Engine Watch – Abandoned HighRankings – Friendly, “White Hat” Cre8asiteforums – Ultra-Friendly, Civilised Digitalpoint – Technical Focus SitePoint – Coders And Programmers
Thanx! Michael Motherwell Ph: (02) 9365 4571 Em: michael @ wmsconsulting .com.au All URLs: http://www. wmsconsulting .com.au/ cebit / Blog: www. insearchofstuff .com

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SM Tools and Help

  • 1. Online Help & Tools Tools, Search Blogs & Online Help Michael Motherwell SEO Bloke - WMS Consulting http://www. wmsconsulting .com.au/ cebit / Conference @ CeBIT Australia Darling Harbour, Sydney 2 May 2007
  • 2. Danger Will Robinson! Tools Are NOT the Key Those Who Can’t Do, Make Tools Snake Oil Salesmen Most A Waste Of Money Most A Waste Of Time As Well Usually, There’s A Free Alternative
  • 3. Google Webmaster Central www.google.com/webmasters/ www.google.com/webmasters/tools/
  • 4. The Tools Requires Validation (Metatag or File) robots.txt Validator Shows Crawl Errors Shows Detailed Links (+ Anchor Text) Shows Limited Queries Manage Sitemaps (XML Feed)
  • 5. Yahoo Site Explorer http:// siteexplorer .search.yahoo.com/ Check links Check Indexing (Last Date, Pages etc)
  • 6. Google Analytics www. google .com/analytics/ Pros Free (As In Beer) Easy To Implement (JavaScript) Cons Privacy No (To Little) Support Challenging Terminology
  • 7. Keyword Research Overture - Australia – USA – All Wordtracker ( trial ) – Uses Dogpile Keyword Discovery ( trial ) – Uses ISP logs Digitalpoint – Wordtracker + Overture Google’s Tool – No Numbers
  • 8. Online SEO Tools Links Current Link Popularity Digitalpoint Backlink Tracker Search Engine Saturation (Pages indexed) SEO Browser – How SEs See Sites
  • 9. Programs Xenu Link Sleuth – Sitemap Creator Webbug – Check HTTP Headers Find Link Partners Zeus Arelis Link Analysis Optilink
  • 10. Browser Add-ons IE Google Toolbar (To Check PageRank) Alexa Toolbar Yahoo Toolbar (Google’s Better) Firefox Web Developer Toolbar SearchStatus – (Alexa + PageRank) SEO-For- Firefox Be Careful !
  • 11. Keeping Up To Date RSS Feeds Benefits Keep up to date trivially Keep track of all the “Latest” Drawbacks Can become “Noise” Can get worse than Spam
  • 12. Feed Readers Programs Great News , FeedReader , FeedDemon Email As Well Opera (integrates with Mail) Thunderbird (Mozilla Email Client) Online Gmail Bloglines
  • 13. Recommended Blogs Matt Cutts (aka GoogleGuy) Official Search Engine Blogs SEO Blogs Search Engine Land (News) SERoundtable (News) SEO By The Sea (Patents) SEOMoz (Ideas) My List
  • 14. Newsletters Advisor – Weekly Q/A + Guest Article SearchDay – Daily Article + Links Search Engine Guide – For SMEs
  • 15. Forums Webmasterworld – Biggest (And Noisiest) Search Engine Watch – Abandoned HighRankings – Friendly, “White Hat” Cre8asiteforums – Ultra-Friendly, Civilised Digitalpoint – Technical Focus SitePoint – Coders And Programmers
  • 16. Thanx! Michael Motherwell Ph: (02) 9365 4571 Em: michael @ wmsconsulting .com.au All URLs: http://www. wmsconsulting .com.au/ cebit / Blog: www. insearchofstuff .com