Smart ad server dpad2012
- 1. 3 things aboutin 2011 MOBILE ADVERTISING
- 8. OS Share of Device Traffic Source: comScore Device Essentials, Dec-2011, U.S.
- 9. Mobile Rising Stars Ad Units New Ad Formats for Brand Marketing Innovation Across Mobile Devices
- 11. Remnant inventory becomes increasingly critical… Web Mobile Smart clients’ remnant >35% * 20% inventory recorded: sold unsold 65% >80% * Statistics over the jan. – july 2011 period *much more if excluding: backfills, ad networks, SSP ever integrated !
- 12. Mobile CPM prices: average EU vs average PL* banner 15€/CPM Html5 layer Not found Interstitial Not found Video layer Not found *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany
- 13. Mobile CPM prices: average EU vs average PL* banner 15€/CPM 11€/CPM Html5 layer Not found 14,6€/CPM Interstitial Not found 15€/CPM Video layer Not found 19€/CPM *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany
- 14. Mobile CPM prices: average EU vs average PL* banner 15€/CPM 11€/CPM Html5 layer Not found 14,6€/CPM Interstitial Not found 15€/CPM Video layer Not found 19€/CPM *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany
- 15. Mobile ad formats in PL – examples
- 16. Mobile ad formats in BG – examples
- 17. Mobile ad formats in BG – examples
- 18. Mobile ad formats in RO – examples
- 19. Mobile ad formats in RO – examples
- 20. Mobile ad formats UK,DE,FR
- 21. Mobile ad formats UK,DE,FR
- 22. Mobile ad formats UK,DE,FR
- 23. Mobile ad formats UK,DE,FR
- 24. CONCLUSIONS...
- 25. Conclusions... We sell mobile ads like desktop ‡
- 26. Conclusions... prices are not reasonable
- 27. Conclusions... media/sales houses are not planning mobile
- 28. Conclusions... there is no inventory in applications
- 30. 2012 12 years experience (among which 5 years in mobile) One platform for desktop and mobile for both 1st and 3rd party systems 1 st adserver in the world certified by IAB in mobile!
- 31. 1 N o adserver platform in Germany, France and Spain 30 Over rich media formats 4 Updates times a year
- 32. Remnant inventory becomes increasingly critical… Web Mobile Smart clients’ remnant >35% * 20% inventory recorded: sold unsold 65% >80% * Statistics over the jan. – july 2011 period *much more if excluding: backfills, ad networks, SSP ever integrated !
- 33. Save time, save resources, we have the connections you need Premium sales houses Your Yield Ad Third party bussiness opitimali- serving Reporting ad networks objectives zation House ads
- 34. Adexchange, SSP, DSP, RTB? Ad request Ad
- 35. Jakub OLEKSY Country Manager Poland & CEE M +48 500 185 605 joleksy@smartadserver.com ul. Wysłouchów 3a/2, Kraków, Poland www.smartadserver.com Let’s talk!