Smart connective device (scd)
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The document discusses a future business model for a Smart Connective Device (SCD) that connects home appliances and devices to smartphones. It will follow an e-tailer business model and generate revenue through subscription and production models. The SCD improves convenience, saves energy and money, and provides alerts. It addresses a growing market opportunity in the Internet of Things by offering connectivity. Competitive advantages include different hardware, product as a service, focusing on consumer needs, and creating win-win relationships. The business strategy involves an effective website, search engine marketing, and hiring a consultant. Potential threats and scopes of the SCD are also outlined.
Smart connective device (scd)
- 2. Synergy Bring together with connection…
- 3. Smart Connective Device (SCD) • Smart Connective Device (SCD) is a network based device that connects home appliances or other networkable things to smart phone .SCD deals with syncing household or other devices and systems with schedules or responsive sensors. • We follow the “E-tailer” business model from B2C model.
- 4. Benefits Improved Convenience: Energy and Money Savings Receive timely alerts to a problem
- 5. Value Proposition • As computer technology continues to become more prevalent in our daily lives, Cost reduction and energy and resource efficiencies as the top reasons why they might purchase smart devices. • People will attract to smart home devices for other reasons, like convenience, simplicity, security and control.
- 6. Market Opportunity • The rapid expansion of the Internet of Things (IoT) offers payments companies an opportunity to expand beyond mobile phones, cards, and point-of-sale devices, to a broad and diverse ecosystem of internet- connected devices. • The opportunity for smart connective device has been driven by increasing demand, slowly emerging standards, and technological advances.
- 7. Revenue model • Revenue = Price of goods and services × no. Of units • We would consider two models to earn profit; 1. Subscription model 2. Production model
- 9. Competitive Environment • Optimization of the product's overall operations based on actual performance data, and reduction of downtimes through predictive maintenance and remote service. • Autonomous product operation, including learning from their environment, adapting to users' preferences and self-diagnosing and service.
- 10. Competitive Advantage • Different Hardware Sales • Product as a service • Focus on consumer’s real need • Create a win-win relationship with customers
- 11. Market Strategy • Right Web Design: Our website is the center of our marketing efforts, we will create page clean, easy to read, and interesting. • Search Engine Marketing and Optimization: We will create a strong SEO strategy; company website will become associated with the keywords used to find our products. • Use a Coach or Consultant: As it will not be sure what could we face in online marketing, we would like to keep an expert in digital and internet marketing.
- 12. Threats • Online vulnerability • Expense • Reliability • In-Car WiFi • Google Glass • Business and IT Buy-in
- 13. Scopes • Using SCD each and every movement in our home can be monitored and connected to the internet. • SCD will drive tremendous innovation in the way our food is grown, processed, distributed, stored, and consumed. • In future, internet access will be much faster than what we think; we will get the answers by just thinking about it.